A data profile of the people who buy, follow and care about Winter sport in Netherlands — modelled from more than twelve digital signal sources. Winter sport has an estimated audience of 2,232,605 people in Netherlands.
The average Winter sport fan in Netherlands is 42.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Alpine skiing, Ski resort, Voetbalprimeur, with strongest over-indexing on Alpine skiing (7.15× the country average).
Demographically, the Winter sport audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Sports Activity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Winter sport fan in Netherlands is balanced, around 42.7 years old, with strong Sports Activity tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Winter sport profile in Netherlands.
50.1% are female, 49.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.7 |
| Estimated audience size | 2,232,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Winter sport audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 9.9% |
| Germany | 8.5% |
Where the Winter sport audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utrecht | ~200K | 1.30× | |
| 02 | Overijssel | ~200K | 1.22× | |
| 03 | North Brabant | ~400K | 1.11× | |
| 04 | Gelderland | ~300K | 1.11× | |
| 05 | Friesland | ~90K | 1.05× | |
| 06 | Limburg | ~200K | 1.01× | |
| 07 | Zeeland | ~50K | 1.00× | |
| 08 | Zuid-Holland | ~500K | 0.96× | |
| 09 | Drenthe | ~60K | 0.93× | |
| 10 | North Holland | ~400K | 0.90× | |
| 11 | Flevoland | ~50K | 0.76× | |
| 12 | Groningen | ~60K | 0.72× |
The strongest cross-interests of the Winter sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heated clothing | Fashion & Accessoires | 8.18× | ||
| 02 | Alpine skiing | Sports | 7.15× | ||
| 03 | Half marathon | Sports | 6.08× | ||
| 04 | Ski resort | Travel & Leisure | 5.36× | ||
| 05 | Winter Olympic Games | Sports | 4.13× | ||
| 06 | Ice skating | Sports | 3.24× | ||
| 07 | Snowboarding | Sports | 3.12× | ||
| 08 | Track and field | Sports | 2.97× | ||
| 09 | Hiking boot | Fashion & Accessoires | 2.88× | ||
| 10 | Babypark | Shopping | 2.86× | ||
| 11 | Patagonia | Fashion & Accessoires | 2.78× | ||
| 12 | Sunweb | Travel & Leisure | 2.54× | ||
| 13 | TUI | Travel & Leisure | 1.72× | ||
| 14 | Ryanair | Travel & Leisure | 1.70× | ||
| 15 | Voetbal International | Sports | 1.67× | ||
| 16 | Real property | Home & Garden | 1.67× | ||
| 17 | Voetbalprimeur | Sports | 1.61× | ||
| 18 | Adventure travel | Travel & Leisure | 1.61× | ||
| 19 | Bol.com | Shopping | 1.59× | ||
| 20 | voetbalzone | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.78× | |
| Travelling | THRILL | 1.38× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.73× | |
| Community Orientation | OPEN | 0.75× | |
| Individualism | JOY | 0.87× |
Winter sport has an estimated audience of 2,232,605 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
50.1% of Winter sport fans are female, 49.9% are male, with an average age of 42.7 years.
Winter sport fans show strongest brand affinity for Alpine skiing (7.15×), Ski resort (5.36×), and Voetbalprimeur (1.61×) over the country average.
Winter sport fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Brabant (reach ~400K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Winter sport itself, the audience over-indexes on Ski resort (5.36×), Voetbalprimeur (1.61×), Half marathon (6.08×), and Bol.com (1.59×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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