A data profile of the people who buy, follow and care about Boating in Netherlands — modelled from more than twelve digital signal sources. Boating has an estimated audience of 1,675,585 people in Netherlands.
The average Boating fan in Netherlands is 47.7 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Walking, Canada, Jumbo (supermarket), with strongest over-indexing on Walking (2.75× the country average).
Demographically, the Boating audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Travelling, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Boating fan in Netherlands is more male, around 47.7 years old, with strong Travelling tendencies and a notable affinity for Walking.
The key figures that characterise the Boating profile in Netherlands.
39.9% are female, 60.1% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 47.7 |
| Estimated audience size | 1,675,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Boating audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
Where the Boating audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.16× | |
| 02 | Flevoland | ~50K | 1.09× | |
| 03 | Zeeland | ~40K | 1.09× | |
| 04 | Drenthe | ~50K | 1.06× | |
| 05 | Zuid-Holland | ~400K | 1.03× | |
| 06 | Friesland | ~70K | 1.03× | |
| 07 | Groningen | ~60K | 1.00× | |
| 08 | Overijssel | ~100K | 0.93× | |
| 09 | Limburg | ~100K | 0.93× | |
| 10 | Gelderland | ~200K | 0.90× | |
| 11 | Utrecht | ~100K | 0.90× | |
| 12 | North Brabant | ~200K | 0.87× |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 4.12× | ||
| 02 | Walking | Sports | 2.75× | ||
| 03 | Refrigerator | Home & Garden | 2.45× | ||
| 04 | Spas | Beauty & Wellness | 2.05× | ||
| 05 | Tattoos | Fashion & Accessoires | 2.01× | ||
| 06 | Ryanair | Travel & Leisure | 1.98× | ||
| 07 | Canada | Travel & Leisure | 1.97× | ||
| 08 | ABN AMRO | Business & Career | 1.81× | ||
| 09 | Hornbach | Shopping | 1.72× | ||
| 10 | Dogs | Pets & Animals | 1.69× | ||
| 11 | Nature | Home & Garden | 1.68× | ||
| 12 | Belgium | Travel & Leisure | 1.67× | ||
| 13 | Happiness | Health | 1.67× | ||
| 14 | Rabobank | Business & Career | 1.64× | ||
| 15 | Ziggo | Technology & Electronics | 1.64× | ||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | Concerts | Music & Radio | 1.61× | ||
| 18 | Family | Kids & Family | 1.57× | ||
| 19 | Vacations | Travel & Leisure | 1.55× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.63× | |
| Indulgence | JOY | 1.56× | |
| Luxury Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Spirituality | BALANCE | 0.88× | |
| Tradition | CONSERVATISM | 0.94× |
Boating has an estimated audience of 1,675,585 people in Netherlands, concentrated in Zuid-Holland and North Holland.
39.9% of Boating fans are female, 60.1% are male, with an average age of 47.7 years.
Boating fans show strongest brand affinity for Walking (2.75×), Canada (1.97×), and Jumbo (supermarket) (1.51×) over the country average.
Boating fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Boating itself, the audience over-indexes on Canada (1.97×), Jumbo (supermarket) (1.51×), Hornbach (1.72×), and Rabobank (1.64×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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