A data profile of the people who buy, follow and care about Bicycle touring in Netherlands — modelled from more than twelve digital signal sources. Bicycle touring has an estimated audience of 1,925,613 people in Netherlands.
The average Bicycle touring fan in Netherlands is 46.7 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Tour de France, Golf, Ski, with strongest over-indexing on Tour de France (2.16× the country average).
Demographically, the Bicycle touring audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Bicycle touring fan in Netherlands is balanced, around 46.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Tour de France.
The key figures that characterise the Bicycle touring profile in Netherlands.
52.6% are female, 47.4% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 46.7 |
| Estimated audience size | 1,925,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Bicycle touring audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 9.7% |
| Italy | 9.6% |
Where the Bicycle touring audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.73× | |
| 02 | Flevoland | ~60K | 1.03× | |
| 03 | Drenthe | ~60K | 1.02× | |
| 04 | Zuid-Holland | ~400K | 1.00× | |
| 05 | Friesland | ~70K | 0.99× | |
| 06 | Groningen | ~60K | 0.97× | |
| 07 | Overijssel | ~100K | 0.96× | |
| 08 | Limburg | ~100K | 0.96× | |
| 09 | Gelderland | ~200K | 0.93× | |
| 10 | North Brabant | ~300K | 0.92× |
The strongest cross-interests of the Bicycle touring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cycling team | Sports | 2.46× | ||
| 02 | Cross-country cycling | Sports | 2.28× | ||
| 03 | Tour de France | Sports | 2.16× | ||
| 04 | Wout Van Aert | Sports | 1.88× | ||
| 05 | Ski | Sports | 1.87× | ||
| 06 | Racing bicycle | Sports | 1.79× | ||
| 07 | Mathieu Van der Poel | Sports | 1.72× | ||
| 08 | Mountain bike | Sports | 1.64× | ||
| 09 | Bicycle frame | Sports | 1.64× | ||
| 10 | Fishing | Sports | 1.61× | ||
| 11 | Cars (film) | Movies & TV | 1.59× | ||
| 12 | Cycling | Sports | 1.58× | ||
| 13 | Custom motorcycle | Cars & Mobility | 1.55× | ||
| 14 | Electric bicycle | Cars & Mobility | 1.55× | ||
| 15 | Carpentry | Home & Garden | 1.55× | ||
| 16 | Golf | Sports | 1.53× | ||
| 17 | RVs | Cars & Mobility | 1.53× | ||
| 18 | Mountain biking | Sports | 1.53× | ||
| 19 | Outdoor enthusiast | Sports | 1.51× | ||
| 20 | Alpine skiing | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.46× | |
| Need for Security | CONSERVATISM | 1.40× | |
| Sustainability | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.71× | |
| Travelling | THRILL | 0.77× | |
| Urban Lifestyle | OPEN | 0.84× |
Bicycle touring has an estimated audience of 1,925,613 people in Netherlands, concentrated in North Holland and Zuid-Holland.
52.6% of Bicycle touring fans are female, 47.4% are male, with an average age of 46.7 years.
Bicycle touring fans show strongest brand affinity for Tour de France (2.16×), Golf (1.53×), and Ski (1.87×) over the country average.
Bicycle touring fans in Netherlands are most concentrated in North Holland (reach ~600K), Zuid-Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bicycle touring itself, the audience over-indexes on Golf (1.53×), Ski (1.87×), RVs (1.53×), and Cycling (1.58×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Bicycle touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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