A data profile of the people who buy, follow and care about Basketball in Netherlands — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 3,045,786 people in Netherlands.
The average Basketball fan in Netherlands is 39.4 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Schattige Babykleertjes, Babypark, Fenerbahçe S.K., with strongest over-indexing on Schattige Babykleertjes (1.65× the country average).
Demographically, the Basketball audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Basketball fan in Netherlands is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Schattige Babykleertjes.
The key figures that characterise the Basketball profile in Netherlands.
43.6% are female, 56.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 39.4 |
| Estimated audience size | 3,045,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Basketball audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~900K | 1.28× | |
| 02 | Flevoland | ~100K | 1.20× | |
| 03 | North Brabant | ~500K | 1.12× | |
| 04 | North Holland | ~600K | 1.08× | |
| 05 | Overijssel | ~200K | 1.05× | |
| 06 | Gelderland | ~400K | 0.98× | |
| 07 | Utrecht | ~200K | 0.92× | |
| 08 | Friesland | ~100K | 0.91× | |
| 09 | Groningen | ~90K | 0.88× | |
| 10 | Drenthe | ~80K | 0.88× | |
| 11 | Zeeland | ~60K | 0.88× | |
| 12 | Limburg | ~200K | 0.85× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tony Parker | Sports | 2.10× | ||
| 02 | Cem Yılmaz | Movies & TV | 1.71× | ||
| 03 | Schattige Babykleertjes | Shopping | 1.65× | ||
| 04 | Fenerbahçe S.K. | Sports | 1.62× | ||
| 05 | Futsal | Sports | 1.61× | ||
| 06 | Babypark | Shopping | 1.57× | ||
| 07 | Korfball | Sports | 1.56× | ||
| 08 | El Clásico | Sports | 1.56× | ||
| 09 | Victor Wembanyama | Sports | 1.54× | ||
| 10 | San Antonio Spurs | Sports | 1.54× | ||
| 11 | Serenay Sarıkaya | Movies & TV | 1.51× | ||
| 12 | Arabesque (Turkish music) | Music & Radio | 1.51× | ||
| 13 | Ipsos | Business & Career | 1.51× | ||
| 14 | Burak Özçivit | Fashion & Accessoires | 1.51× | ||
| 15 | Arda Turan | Sports | 1.51× | ||
| 16 | Ottoman Turkish language | Politics & Society | 1.51× | ||
| 17 | Fahriye Evcen | Movies & TV | 1.51× | ||
| 18 | Beren Saat | Movies & TV | 1.51× | ||
| 19 | Orhan Pamuk | Literature | 1.51× | ||
| 20 | Ebru Gündeş | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.09× | |
| Travelling | THRILL | 1.08× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× |
Basketball has an estimated audience of 3,045,786 people in Netherlands, concentrated in Zuid-Holland and North Holland.
43.6% of Basketball fans are female, 56.4% are male, with an average age of 39.4 years.
Basketball fans show strongest brand affinity for Schattige Babykleertjes (1.65×), Babypark (1.57×), and Fenerbahçe S.K. (1.62×) over the country average.
Basketball fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Basketball itself, the audience over-indexes on Babypark (1.57×), Fenerbahçe S.K. (1.62×), Futsal (1.61×), and Victor Wembanyama (1.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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