A data profile of the people who buy, follow and care about Small business in Netherlands — modelled from more than twelve digital signal sources. Small business has an estimated audience of 2,366,738 people in Netherlands.
The average Small business fan in Netherlands is 45.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Innovation, Rabobank, Jumbo (supermarket), with strongest over-indexing on Innovation (4.8× the country average).
Demographically, the Small business audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Small business fan in Netherlands is balanced, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Innovation.
The key figures that characterise the Small business profile in Netherlands.
46.6% are female, 53.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 45.9 |
| Estimated audience size | 2,366,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Small business audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
Where the Small business audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.23× | |
| 02 | Gelderland | ~300K | 1.06× | |
| 03 | Zuid-Holland | ~600K | 1.05× | |
| 04 | Overijssel | ~200K | 1.02× | |
| 05 | North Brabant | ~400K | 1.01× | |
| 06 | Flevoland | ~70K | 1.01× | |
| 07 | Drenthe | ~70K | 0.99× | |
| 08 | Friesland | ~90K | 0.98× | |
| 09 | Groningen | ~80K | 0.97× | |
| 10 | Limburg | ~200K | 0.96× | |
| 11 | Utrecht | ~200K | 0.95× |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 4.80× | ||
| 02 | Philanthropy | Arts & Culture | 2.97× | ||
| 03 | Freelancer | Business & Career | 2.72× | ||
| 04 | Digital photography | Business & Career | 2.33× | ||
| 05 | Walking | Sports | 1.91× | ||
| 06 | Rabobank | Business & Career | 1.89× | ||
| 07 | ABN AMRO | Business & Career | 1.88× | ||
| 08 | Contemporary art | Arts & Culture | 1.84× | ||
| 09 | Internet & Social Media | 1.74× | |||
| 10 | Canada | Travel & Leisure | 1.66× | ||
| 11 | Belgium | Travel & Leisure | 1.61× | ||
| 12 | Jumbo (supermarket) | Shopping | 1.57× | ||
| 13 | Hornbach | Shopping | 1.57× | ||
| 14 | Happiness | Health | 1.57× | ||
| 15 | KPN | Technology & Electronics | 1.56× | ||
| 16 | Kitchen | Home & Garden | 1.55× | ||
| 17 | Hair products | Beauty & Wellness | 1.55× | ||
| 18 | Ziggo | Technology & Electronics | 1.52× | ||
| 19 | Education | Business & Career | 1.51× | ||
| 20 | Etos | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.65× | |
| Design Affinity | PREMIUM | 1.50× | |
| Early Adopter Mentality | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Quality Awareness | PREMIUM | 0.89× |
Small business has an estimated audience of 2,366,738 people in Netherlands, concentrated in Zuid-Holland and North Holland.
46.6% of Small business fans are female, 53.4% are male, with an average age of 45.9 years.
Small business fans show strongest brand affinity for Innovation (4.8×), Rabobank (1.89×), and Jumbo (supermarket) (1.57×) over the country average.
Small business fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Small business itself, the audience over-indexes on Rabobank (1.89×), Jumbo (supermarket) (1.57×), WhatsApp (1.74×), and ABN AMRO (1.88×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.