A data profile of the people who buy, follow and care about Small business in France — modelled from more than twelve digital signal sources. Small business has an estimated audience of 6,141,069 people in France.
Small business has an estimated audience of 6,141,069 people in France. 48.1% are female, 51.9% are male, average age 43.2. Top brand affinities: Property finder, Innovation, Apartment, Residential area, Condominium.
Top brand affinities include Property finder, Innovation, Apartment, with strongest over-indexing on Property finder (7.56× the country average).
Demographically, the Small business audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Small business fan in France is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Property finder.
The key figures that characterise the Small business profile in France.
48.1% are female, 51.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.2 |
| Estimated audience size | 6,141,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Small business audience comes from France.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominium | Home & Garden | 11.74× | ||
| 02 | Residential area | Home & Garden | 7.83× | ||
| 03 | Property finder | Home & Garden | 7.56× | ||
| 04 | Accounting software | Business & Career | 5.98× | ||
| 05 | First-time buyer | Shopping | 3.39× | ||
| 06 | Apartment | Business & Career | 3.09× | ||
| 07 | Innovation | Business & Career | 3.04× | ||
| 08 | Permanent residency | Business & Career | 3.00× | ||
| 09 | Modern architecture | Arts & Culture | 2.93× | ||
| 10 | Activism | Politics & Society | 2.86× | ||
| 11 | Lace wig | Beauty & Wellness | 2.80× | ||
| 12 | Luxury real estate | Business & Career | 2.80× | ||
| 13 | Self-employment | Business & Career | 2.76× | ||
| 14 | Wine tasting | Food & Beverages | 2.72× | ||
| 15 | Midi Libre | News | 2.25× | ||
| 16 | Google Drive | Technology & Electronics | 2.04× | ||
| 17 | Internet & Social Media | 1.72× | |||
| 18 | Personal finance | Business & Career | 1.68× | ||
| 19 | Indeed.com | Business & Career | 1.65× | ||
| 20 | Entrepreneurship | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Career Orientation | POWER | 2.00× | |
| Early Adopter Mentality | POWER | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.96× | |
| Creativity | OPEN | 0.97× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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