Small business Audience in France
Small business has an estimated audience of 6,141,069 people in France. 48.1% are female, 51.9% are male, average age 43.2. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (29.59× the country average). Demographically, the Small business audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Category: Business & Career · Type: Topic
Demographics of Small business fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.2 |
| Estimated audience size | 6,141,069 |
Audience persona
The typical Small business fan in France is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 29.59× | Internet & Social Media |
| Permanent residency | 21.53× | Business & Career |
| DoTerra | 94.39× | Beauty & Wellness |
| Public administration | 23.33× | Business & Career |
| Restorative dentistry | 52.28× | Health |
| Payot | 52.19× | Beauty & Wellness |
| Eye care professional | 55.87× | Beauty & Wellness |
| Cervical vertebrae | 57.51× | Health |
| Soy milk | 61.64× | Food & Beverages |
| Compression stockings | 81× | Health |
| Lions Clubs International | 20.8× | Business & Career |
| Muslim holidays | 22.37× | Politics & Society |
| Consumer debt | 63.45× | Business & Career |
| Kosher foods | 101.56× | Food & Beverages |
| Islamic architecture | 22.8× | Home & Garden |
| Inclusion (education) | 82.06× | Kids & Family |
| Lumbar vertebrae | 58.4× | Health |
| Rechargeable battery | 33.95× | Home & Garden |
| Improvisation | 12.27× | Music & Radio |
| Leather jacket | 38.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.4 |
| Mindfulness | BALANCE | 2.32 |
| Early Adopter Mentality | POWER | 2.2 |
| Sustainability | BALANCE | 2.05 |
| Individualism | JOY | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
See Small business audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.