Small business Audience in Canada
Small business has an estimated audience of 7,330,341 people in Canada. 49.0% are female, 51.0% are male, average age 42.7. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Innovation, LinkedIn, Luxury real estate, Sustainable energy, Career development.
The average Small business fan in Canada is 42.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Innovation, LinkedIn, Luxury real estate, with strongest over-indexing on Innovation (2.44× the country average). Demographically, the Small business audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Small business fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 42.7 |
| Estimated audience size | 7,330,341 |
Audience persona
The typical Small business fan in Canada is balanced, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,201,136 | 1.69× |
| British Columbia | 1,725,953 | 1.57× |
| Quebec | 1,174,479 | 0.67× |
| Alberta | 1,074,934 | 1.19× |
| Manitoba | 266,552 | 0.97× |
| Saskatchewan | 212,867 | 0.92× |
| Nova Scotia | 210,735 | 0.96× |
| New Brunswick | 159,062 | 0.94× |
| Newfoundland and Labrador | 102,058 | 0.91× |
| Prince Edward Island | 34,635 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 2.44× | Business & Career |
| 1.72× | Internet & Social Media | |
| Luxury real estate | 1.58× | Business & Career |
| Sustainable energy | 1.81× | Home & Garden |
| Career development | 1.53× | Business & Career |
| Retail banking | 1.79× | Business & Career |
| Real estate investing | 1.61× | Business & Career |
| Asset management | 1.69× | Business & Career |
| Money management | 1.57× | Business & Career |
| Business school | 1.58× | Business & Career |
| Bitcoin | 2.01× | Business & Career |
| Christmas decoration | 1.64× | Home & Garden |
| International education | 1.6× | Business & Career |
| Day trader | 2.96× | Business & Career |
| Passive income | 1.5× | Business & Career |
| Data science | 1.53× | Business & Career |
| Private equity | 1.54× | Business & Career |
| TAG Heuer | 1.61× | Fashion & Accessoires |
| Bespoke tailoring | 1.57× | Fashion & Accessoires |
| HubSpot | 1.51× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.66 |
| Family Orientation | CONSERVATISM | 1.4 |
| Career Orientation | POWER | 1.39 |
| Design Affinity | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
See Small business audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Small business have in Canada?
Small business has an estimated audience of 7,330,341 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Small business fans?
49.0% of Small business fans are female, 51.0% are male, with an average age of 42.7 years.
Which brands do Small business fans like most?
Small business fans show strongest brand affinity for Innovation (2.44×), LinkedIn (1.72×), and Luxury real estate (1.58×) over the country average.
Where do Small business fans live in Canada?
Small business fans in Canada are most concentrated in Ontario (reach 5,201,136), British Columbia (reach 1,725,953), and Quebec (reach 1,174,479). These three regions account for the largest share of the active audience.
What other brands do Small business fans also like?
Beyond Small business itself, the audience over-indexes on LinkedIn (1.72×), Luxury real estate (1.58×), Sustainable energy (1.81×), and Career development (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.