A data profile of the people who buy, follow and care about Contemporary art in Netherlands — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 2,455,459 people in Netherlands.
The average Contemporary art fan in Netherlands is 41.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Art exhibition, Modern art, Museum, with strongest over-indexing on Art exhibition (3.77× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Contemporary art fan in Netherlands is more female, around 41.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Contemporary art profile in Netherlands.
63.7% are female, 36.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.8 |
| Estimated audience size | 2,455,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Contemporary art audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
Where the Contemporary art audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 2.08× | |
| 02 | Zuid-Holland | ~800K | 1.36× | |
| 03 | North Brabant | ~400K | 1.06× | |
| 04 | Utrecht | ~200K | 1.05× | |
| 05 | Groningen | ~90K | 1.04× | |
| 06 | Limburg | ~200K | 0.97× | |
| 07 | Gelderland | ~300K | 0.96× | |
| 08 | Flevoland | ~70K | 0.96× | |
| 09 | Overijssel | ~200K | 0.93× | |
| 10 | Drenthe | ~70K | 0.93× | |
| 11 | Zeeland | ~50K | 0.93× | |
| 12 | Friesland | ~90K | 0.92× |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 3.77× | ||
| 02 | Abstract art | Arts & Culture | 3.75× | ||
| 03 | Digital art | Arts & Culture | 3.69× | ||
| 04 | Modern art | Arts & Culture | 3.36× | ||
| 05 | Oil painting | Arts & Culture | 3.23× | ||
| 06 | Watercolor painting | Arts & Culture | 3.18× | ||
| 07 | Conceptual art | Arts & Culture | 3.16× | ||
| 08 | Art museum | Arts & Culture | 3.15× | ||
| 09 | Illustration | Arts & Culture | 3.08× | ||
| 10 | Fine art | Business & Career | 2.75× | ||
| 11 | Museum | Arts & Culture | 2.61× | ||
| 12 | Drawing | Home & Garden | 2.48× | ||
| 13 | Graphic design | Business & Career | 2.15× | ||
| 14 | Modern architecture | Arts & Culture | 2.05× | ||
| 15 | Creativity | Home & Garden | 2.00× | ||
| 16 | Nature photography | Technology & Electronics | 1.96× | ||
| 17 | Handicraft | Home & Garden | 1.86× | ||
| 18 | Painting | Arts & Culture | 1.73× | ||
| 19 | Crafts | Home & Garden | 1.60× | ||
| 20 | Movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.66× | |
| Patriotism | CONSERVATISM | 1.56× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Urban Lifestyle | OPEN | 0.76× | |
| Travelling | THRILL | 0.79× |
Contemporary art has an estimated audience of 2,455,459 people in Netherlands, concentrated in North Holland and Zuid-Holland.
63.7% of Contemporary art fans are female, 36.3% are male, with an average age of 41.8 years.
Contemporary art fans show strongest brand affinity for Art exhibition (3.77×), Modern art (3.36×), and Museum (2.61×) over the country average.
Contemporary art fans in Netherlands are most concentrated in North Holland (reach ~900K), Zuid-Holland (reach ~800K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Contemporary art itself, the audience over-indexes on Modern art (3.36×), Museum (2.61×), Art museum (3.15×), and Movies (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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