A data profile of the people who buy, follow and care about Handicraft in Netherlands — modelled from more than twelve digital signal sources. Handicraft has an estimated audience of 2,868,820 people in Netherlands.
Handicraft has an estimated audience of 2,868,820 people in Netherlands. 65.7% are female, 34.3% are male, average age 43.7. Top brand affinities: Do it yourself (DIY), Bol.com, Hornbach, Etsy, Crafts.
Top brand affinities include Do it yourself (DIY), Bol.com, Hornbach, with strongest over-indexing on Do it yourself (DIY) (2.39× the country average).
Demographically, the Handicraft audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Handicraft fan in Netherlands is more female, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Handicraft profile in Netherlands.
65.7% are female, 34.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.7 |
| Estimated audience size | 2,868,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Handicraft audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Handicraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etsy | Fashion & Accessoires | 4.30× | ||
| 02 | Babypark | Shopping | 3.78× | ||
| 03 | Sunweb | Travel & Leisure | 3.28× | ||
| 04 | Boho-chic | Fashion & Accessoires | 2.86× | ||
| 05 | Bohemian style | Fashion & Accessoires | 2.74× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.51× | ||
| 07 | Fine art | Business & Career | 2.46× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 2.39× | ||
| 09 | Crochet | Home & Garden | 2.25× | ||
| 10 | Local food | Food & Beverages | 2.12× | ||
| 11 | Uniqlo | Shopping | 2.01× | ||
| 12 | Crafts | Home & Garden | 1.95× | ||
| 13 | Bol.com | Shopping | 1.89× | ||
| 14 | Contemporary art | Arts & Culture | 1.86× | ||
| 15 | Flower | Home & Garden | 1.84× | ||
| 16 | Modern art | Arts & Culture | 1.81× | ||
| 17 | Lingerie | Fashion & Accessoires | 1.74× | ||
| 18 | Modern architecture | Arts & Culture | 1.74× | ||
| 19 | Hornbach | Shopping | 1.59× | ||
| 20 | Organic food | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.71× | |
| DIY Mentality | THRILL | 1.57× | |
| Tradition | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Family Orientation | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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