A data profile of the people who buy, follow and care about Modern art in Netherlands — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 2,334,073 people in Netherlands.
The average Modern art fan in Netherlands is 42.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Contemporary art, Art exhibition, Art museum, with strongest over-indexing on Contemporary art (4.04× the country average).
Demographically, the Modern art audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Modern art fan in Netherlands is more female, around 42.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Modern art profile in Netherlands.
63.9% are female, 36.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 42.3 |
| Estimated audience size | 2,334,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Modern art audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
Where the Modern art audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.45× | |
| 02 | Zuid-Holland | ~700K | 1.23× | |
| 03 | Gelderland | ~400K | 1.21× | |
| 04 | North Brabant | ~400K | 1.10× | |
| 05 | Utrecht | ~200K | 1.09× | |
| 06 | Overijssel | ~200K | 1.09× | |
| 07 | Limburg | ~100K | 0.95× | |
| 08 | Flevoland | ~60K | 0.93× | |
| 09 | Groningen | ~70K | 0.91× | |
| 10 | Drenthe | ~60K | 0.90× | |
| 11 | Friesland | ~80K | 0.88× | |
| 12 | Zeeland | ~40K | 0.86× |
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 4.55× | ||
| 02 | Digital illustration | Arts & Culture | 4.44× | ||
| 03 | Contemporary art gallery | Arts & Culture | 4.38× | ||
| 04 | Watercolor painting | Arts & Culture | 4.36× | ||
| 05 | Art exhibition | Arts & Culture | 4.33× | ||
| 06 | Abstract art | Arts & Culture | 4.28× | ||
| 07 | Contemporary art | Arts & Culture | 4.04× | ||
| 08 | Digital art | Arts & Culture | 3.95× | ||
| 09 | Art museum | Arts & Culture | 3.53× | ||
| 10 | Work of art | Arts & Culture | 3.49× | ||
| 11 | Conceptual art | Arts & Culture | 3.45× | ||
| 12 | Paint | Home & Garden | 2.86× | ||
| 13 | Fine art | Business & Career | 2.72× | ||
| 14 | Illustration | Arts & Culture | 2.65× | ||
| 15 | Drawing | Home & Garden | 2.47× | ||
| 16 | Museum | Arts & Culture | 2.36× | ||
| 17 | Architecture & Design | Business & Career | 2.13× | ||
| 18 | Creativity | Home & Garden | 2.12× | ||
| 19 | Home Interior Design | Home & Garden | 2.10× | ||
| 20 | Crafts | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.60× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Social Media Usage | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.82× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Travelling | THRILL | 0.88× |
Modern art has an estimated audience of 2,334,073 people in Netherlands, concentrated in Zuid-Holland and North Holland.
63.9% of Modern art fans are female, 36.1% are male, with an average age of 42.3 years.
Modern art fans show strongest brand affinity for Contemporary art (4.04×), Art exhibition (4.33×), and Art museum (3.53×) over the country average.
Modern art fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Modern art itself, the audience over-indexes on Art exhibition (4.33×), Art museum (3.53×), Abstract art (4.28×), and Oil painting (4.55×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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