A data profile of the people who buy, follow and care about Home Interior Design in Netherlands — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 2,210,616 people in Netherlands.
Home Interior Design has an estimated audience of 2,210,616 people in Netherlands. Top brand affinities: Modern architecture, Bedroom furniture, Scandinavian design, Voetbalprimeur, Property finder.
Top brand affinities include Modern architecture, Bedroom furniture, Scandinavian design, with strongest over-indexing on Modern architecture (7.01× the country average).
The typical Home Interior Design fan in Netherlands shows strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Home Interior Design profile in Netherlands.
| Metric | Value |
|---|---|
| Estimated audience size | 2,210,616 |
of the worldwide Home Interior Design audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 7.5% |
| United Kingdom | 7.0% |
The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 7.94× | ||
| 02 | Bed sheet | Home & Garden | 7.30× | ||
| 03 | High-net-worth individual | Business & Career | 7.14× | ||
| 04 | Scandinavian design | Home & Garden | 7.02× | ||
| 05 | Modern architecture | Arts & Culture | 7.01× | ||
| 06 | Modern furniture | Home & Garden | 5.11× | ||
| 07 | Property finder | Home & Garden | 5.10× | ||
| 08 | Zara Home | Home & Garden | 5.06× | ||
| 09 | Bathtub | Beauty & Wellness | 4.81× | ||
| 10 | Tableware | Food & Beverages | 4.38× | ||
| 11 | Garden furniture | Home & Garden | 3.56× | ||
| 12 | Apartment | Business & Career | 2.59× | ||
| 13 | voetbalzone | Sports | 2.38× | ||
| 14 | Voetbalprimeur | Sports | 2.22× | ||
| 15 | Renovation | Home & Garden | 2.15× | ||
| 16 | Home improvement | Home & Garden | 1.91× | ||
| 17 | Hornbach | Shopping | 1.81× | ||
| 18 | Albert Heijn | Shopping | 1.68× | ||
| 19 | Kruidvat | Shopping | 1.56× | ||
| 20 | Netherlands | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.02× | |
| DIY Mentality | THRILL | 1.86× | |
| Luxury Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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