A data profile of the people who buy, follow and care about Adventure travel in Brazil — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 7,533,860 people in Brazil.
The average Adventure travel fan in Brazil is 42.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Air travel, Vacations, Men's clothing, with strongest over-indexing on Air travel (1.84× the country average).
Demographically, the Adventure travel audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Adventure travel fan in Brazil is more female, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Air travel.
The key figures that characterise the Adventure travel profile in Brazil.
56.8% are female, 43.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.0 |
| Estimated audience size | 7,533,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Adventure travel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
Where the Adventure travel audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~100K | 1.05× | |
| 02 | Sergipe | ~80K | 1.03× | |
| 03 | Roraima | ~20K | 1.03× | |
| 04 | Federal District | ~100K | 1.02× | |
| 05 | Mato Grosso do Sul | ~100K | 1.02× | |
| 06 | Amapá | ~30K | 1.02× | |
| 07 | Acre | ~30K | 1.02× | |
| 08 | Paraíba | ~200K | 1.01× | |
| 09 | Pará | ~200K | 1.00× | |
| 10 | Maranhão | ~200K | 1.00× | |
| 11 | Espírito Santo | ~200K | 1.00× | |
| 12 | Rio Grande do Norte | ~100K | 1.00× | |
| 13 | Rondônia | ~60K | 1.00× | |
| 14 | Tocantins | ~50K | 1.00× | |
| 15 | Mato Grosso | ~100K | 0.99× | |
| 16 | Amazonas | ~100K | 0.99× | |
| 17 | Piauí | ~100K | 0.99× | |
| 18 | Pernambuco | ~300K | 0.98× | |
| 19 | Goiás | ~300K | 0.98× | |
| 20 | Ceará | ~300K | 0.97× | |
| 21 | Bahia | ~500K | 0.96× | |
| 22 | Santa Catarina | ~300K | 0.96× | |
| 23 | Rio Grande do Sul | ~400K | 0.95× | |
| 24 | Paraná | ~400K | 0.94× | |
| 25 | Minas Gerais | ~700K | 0.93× | |
| 26 | Rio de Janeiro | ~700K | 0.92× | |
| 27 | São Paulo | ~1.5M | 0.82× |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air travel | Travel & Leisure | 1.84× | ||
| 02 | Vacations | Travel & Leisure | 1.72× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 1.72× | ||
| 04 | Skin care | Beauty & Wellness | 1.65× | ||
| 05 | Child care | Kids & Family | 1.63× | ||
| 06 | Self-confidence | Health | 1.62× | ||
| 07 | Trivago | Travel & Leisure | 1.62× | ||
| 08 | Child development | Business & Career | 1.58× | ||
| 09 | Bikini | Fashion & Accessoires | 1.58× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 11 | Agricultural engineering | Business & Career | 1.57× | ||
| 12 | Skirt | Fashion & Accessoires | 1.57× | ||
| 13 | Cruises | Travel & Leisure | 1.57× | ||
| 14 | Moda Feminina | Fashion & Accessoires | 1.55× | ||
| 15 | Organic food | Food & Beverages | 1.53× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.52× | ||
| 17 | Costume jewelry | Fashion & Accessoires | 1.52× | ||
| 18 | Wholesale | Fashion & Accessoires | 1.51× | ||
| 19 | Holiday | Travel & Leisure | 1.51× | ||
| 20 | Blouse | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.39× | |
| Travelling | THRILL | 1.32× | |
| Luxury Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.82× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Adventure travel has an estimated audience of 7,533,860 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.8% of Adventure travel fans are female, 43.2% are male, with an average age of 42.0 years.
Adventure travel fans show strongest brand affinity for Air travel (1.84×), Vacations (1.72×), and Men's clothing (1.52×) over the country average.
Adventure travel fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Adventure travel itself, the audience over-indexes on Vacations (1.72×), Men's clothing (1.52×), Wholesale (1.51×), and Skin care (1.65×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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