A data profile of the people who buy, follow and care about Trivago in Brazil — modelled from more than twelve digital signal sources. Trivago has an estimated audience of 7,549,738 people in Brazil.
The average Trivago fan in Brazil is 45.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Airbnb, Skyscanner, TripAdvisor, with strongest over-indexing on Airbnb (3.18× the country average).
Demographically, the Trivago audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Trivago fan in Brazil is more female, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the Trivago profile in Brazil.
62.0% are female, 38.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.3 |
| Estimated audience size | 7,549,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Trivago audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 9.8% |
| United States | 9.6% |
| United Kingdom | 8.5% |
Where the Trivago audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 1.71× | |
| 02 | Rio de Janeiro | ~1M | 1.50× | |
| 03 | Rio Grande do Sul | ~600K | 1.47× | |
| 04 | Santa Catarina | ~500K | 1.45× | |
| 05 | São Paulo | ~2.5M | 1.40× | |
| 06 | Minas Gerais | ~1M | 1.35× | |
| 07 | Espírito Santo | ~200K | 1.28× | |
| 08 | Paraná | ~600K | 1.27× | |
| 09 | Mato Grosso do Sul | ~100K | 1.25× | |
| 10 | Paraíba | ~200K | 1.20× | |
| 11 | Sergipe | ~90K | 1.16× | |
| 12 | Rio Grande do Norte | ~100K | 1.14× | |
| 13 | Pernambuco | ~400K | 1.12× | |
| 14 | Bahia | ~500K | 1.09× | |
| 15 | Goiás | ~300K | 1.00× | |
| 16 | Alagoas | ~100K | 0.98× | |
| 17 | Mato Grosso | ~100K | 0.86× | |
| 18 | Amazonas | ~90K | 0.70× | |
| 19 | Acre | ~20K | 0.70× | |
| 20 | Rondônia | ~40K | 0.66× | |
| 21 | Ceará | ~200K | 0.60× | |
| 22 | Roraima | ~10K | 0.60× | |
| 23 | Piauí | ~60K | 0.59× | |
| 24 | Pará | ~100K | 0.58× | |
| 25 | Tocantins | ~30K | 0.56× | |
| 26 | Maranhão | ~100K | 0.55× | |
| 27 | Amapá | ~10K | 0.51× |
The strongest cross-interests of the Trivago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | School holiday | Kids & Family | 7.39× | ||
| 02 | Decolar.com | Travel & Leisure | 5.98× | ||
| 03 | Skyscanner | Travel & Leisure | 5.01× | ||
| 04 | Melhores Destinos | Travel & Leisure | 4.87× | ||
| 05 | Booking.com | Travel & Leisure | 3.79× | ||
| 06 | CVC Viagens | Travel & Leisure | 3.60× | ||
| 07 | TripAdvisor | Travel & Leisure | 3.51× | ||
| 08 | Airbnb | Travel & Leisure | 3.18× | ||
| 09 | Travel website | Travel & Leisure | 3.04× | ||
| 10 | Lodging | Travel & Leisure | 2.69× | ||
| 11 | Travel agency | Travel & Leisure | 2.59× | ||
| 12 | Resort | Travel & Leisure | 2.38× | ||
| 13 | Leroy Merlin | Shopping | 2.29× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.94× | ||
| 15 | Air travel | Travel & Leisure | 1.92× | ||
| 16 | Arezzo | Travel & Leisure | 1.69× | ||
| 17 | Gated community | Home & Garden | 1.62× | ||
| 18 | Riachuelo | Shopping | 1.58× | ||
| 19 | Hotels | Travel & Leisure | 1.54× | ||
| 20 | Vivara | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.73× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 0.76× | |
| Early Adopter Mentality | POWER | 0.84× |
Trivago's target market in Brazil covers an estimated 7,549,738 people, concentrated in São Paulo and Rio de Janeiro.
62.0% of the Trivago audience are female, 38.0% are male, with an average age of 45.3 years.
Trivago fans show strongest brand affinity for Airbnb (3.18×), Skyscanner (5.01×), and TripAdvisor (3.51×) over the country average.
Trivago fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Trivago itself, the audience over-indexes on Skyscanner (5.01×), TripAdvisor (3.51×), Travel website (3.04×), and CVC Viagens (3.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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