Rascasse Audience Intelligence

Wholesale Audience in Brazil

A data profile of the people who buy, follow and care about Wholesale in Brazil — modelled from more than twelve digital signal sources. Wholesale has an estimated audience of 17,483,885 people in Brazil.

#126among Topic in Brazil#7in Fashion & Accessoires

The average Wholesale fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wholesale profile in Brazil.

Audience size
17.5M
in Brazil
Gender
66.6%♀
33.4% male
Age
40.4
average years
Country rank
#194
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wholesale fans

66.6% are female, 33.4% are male, average age 40.4.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Wholesale audience in Brazil
MetricValue
Female66.6%
Male33.4%
Average age40.4
Estimated audience size17,483,885
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Wholesale audience in Brazil
Age bracketShare%
16-1914%
20-2922%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Wholesale audience comes from Brazil.

Worldwide audience distribution share by country for Wholesale
CountryShare
United States10.8%
Brazil8.5%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wholesale audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Wholesale fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~7.5M1.68×
02Federal District~500K1.62×
03Rio de Janeiro~2M1.27×
04Rio Grande do Sul~1M1.07×
05Amapá~70K1.07×
06Acre~70K1.07×
07Roraima~50K1.06×
08Espírito Santo~400K1.05×
09Santa Catarina~800K1.03×
10Rio Grande do Norte~300K1.03×
11Paraná~1M1.02×
12Rondônia~100K0.97×
13Tocantins~100K0.97×
14Amazonas~300K0.96×
15Sergipe~200K0.96×
16Pernambuco~800K0.95×
17Maranhão~400K0.94×
18Alagoas~200K0.94×
19Mato Grosso do Sul~200K0.94×
20Piauí~200K0.94×
21Bahia~1M0.93×
22Paraíba~300K0.93×
23Minas Gerais~1.5M0.91×
24Mato Grosso~300K0.91×
25Pará~500K0.90×
26Goiás~600K0.89×
27Ceará~700K0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Brazil

See Wholesale audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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