A data profile of the people who buy, follow and care about Wholesale in United Kingdom — modelled from more than twelve digital signal sources. Wholesale has an estimated audience of 4,647,778 people in United Kingdom.
The average Wholesale fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include National Lottery (Ireland), Toolstation, EBay, with strongest over-indexing on National Lottery (Ireland) (1.93× the country average).
Demographically, the Wholesale audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wholesale fan in United Kingdom is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for National Lottery (Ireland).
The key figures that characterise the Wholesale profile in United Kingdom.
58.4% are female, 41.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.1 |
| Estimated audience size | 4,647,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Wholesale audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.5% |
| China | 5.8% |
Where the Wholesale audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.23× | |
| 02 | England | ~3.5M | 1.22× | |
| 03 | East Midlands | ~400K | 1.11× | |
| 04 | Wales | ~300K | 1.06× | |
| 05 | Greater London | ~600K | 1.03× | |
| 06 | East of England | ~400K | 1.03× | |
| 07 | South East | ~600K | 1.00× | |
| 08 | South West | ~400K | 0.95× | |
| 09 | North East | ~200K | 0.95× | |
| 10 | Scotland | ~400K | 0.91× | |
| 11 | Yorkshire and the Humber | ~300K | 0.88× | |
| 12 | Northern Ireland | ~100K | 0.86× | |
| 13 | West Midlands | ~200K | 0.83× |
The strongest cross-interests of the Wholesale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Lottery (Ireland) | Games | 1.93× | ||
| 02 | Deal of the day | Shopping | 1.84× | ||
| 03 | Temu | Shopping | 1.69× | ||
| 04 | Toolstation | Home & Garden | 1.66× | ||
| 05 | Electronics | Technology & Electronics | 1.65× | ||
| 06 | Used car | Cars & Mobility | 1.65× | ||
| 07 | Gala Bingo | Games | 1.64× | ||
| 08 | Factory | Business & Career | 1.63× | ||
| 09 | Money back guarantee | Shopping | 1.60× | ||
| 10 | Gadget | Technology & Electronics | 1.58× | ||
| 11 | Groupon | Internet & Social Media | 1.57× | ||
| 12 | Clark | Business & Career | 1.57× | ||
| 13 | Esso | Cars & Mobility | 1.55× | ||
| 14 | EBay | Shopping | 1.54× | ||
| 15 | Price | Shopping | 1.52× | ||
| 16 | Betfred | Games | 1.52× | ||
| 17 | Insurance | Business & Career | 1.52× | ||
| 18 | Stock | Business & Career | 1.52× | ||
| 19 | Screwfix | Home & Garden | 1.51× | ||
| 20 | Discounts and allowances | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.25× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Pet Ownership | JOY | 0.84× | |
| Risk Appetite | THRILL | 0.84× |
Wholesale has an estimated audience of 4,647,778 people in United Kingdom, concentrated in England and Greater London.
58.4% of Wholesale fans are female, 41.6% are male, with an average age of 44.1 years.
Wholesale fans show strongest brand affinity for National Lottery (Ireland) (1.93×), Toolstation (1.66×), and EBay (1.54×) over the country average.
Wholesale fans in United Kingdom are most concentrated in England (reach ~3.5M), Greater London (reach ~600K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Wholesale itself, the audience over-indexes on Toolstation (1.66×), EBay (1.54×), Price (1.52×), and Screwfix (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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