A data profile of the people who buy, follow and care about Clark in United Kingdom — modelled from more than twelve digital signal sources. Clark has an estimated audience of 7,014,366 people in United Kingdom.
The average Clark fan in United Kingdom is 45.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Lidl, Esso, Skyscanner, with strongest over-indexing on Lidl (2.82× the country average).
Demographically, the Clark audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Clark fan in United Kingdom is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Clark profile in United Kingdom.
60.4% are female, 39.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.8 |
| Estimated audience size | 7,014,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Clark audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 34.0% |
| United States | 21.3% |
| France | 5.4% |
Where the Clark audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.49× | |
| 02 | South East | ~1M | 1.18× | |
| 03 | England | ~5M | 1.13× | |
| 04 | Yorkshire and the Humber | ~600K | 1.13× | |
| 05 | Wales | ~400K | 1.00× | |
| 06 | East of England | ~600K | 0.99× | |
| 07 | North East | ~300K | 0.99× | |
| 08 | Scotland | ~600K | 0.97× | |
| 09 | Northern Ireland | ~200K | 0.90× | |
| 10 | East Midlands | ~400K | 0.87× | |
| 11 | South West | ~500K | 0.84× | |
| 12 | North West | ~400K | 0.51× |
The strongest cross-interests of the Clark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comparison shopping website | Shopping | 6.73× | ||
| 02 | Skyscanner | Travel & Leisure | 3.32× | ||
| 03 | Lidl | Shopping | 2.82× | ||
| 04 | Esso | Cars & Mobility | 2.68× | ||
| 05 | Risk management | Business & Career | 2.43× | ||
| 06 | Dentistry | Business & Career | 2.16× | ||
| 07 | Betfair | Games | 2.07× | ||
| 08 | Refrigerator | Home & Garden | 2.00× | ||
| 09 | Wikipedia | Internet & Social Media | 1.97× | ||
| 10 | HVAC | Home & Garden | 1.97× | ||
| 11 | Mobile home | Cars & Mobility | 1.91× | ||
| 12 | Volunteering | Politics & Society | 1.86× | ||
| 13 | Internet & Social Media | 1.83× | |||
| 14 | William Hill (bookmaker) | Games | 1.79× | ||
| 15 | Booking.com | Travel & Leisure | 1.71× | ||
| 16 | NatWest | Business & Career | 1.63× | ||
| 17 | Home Appliances | Home & Garden | 1.62× | ||
| 18 | Breaking news | Movies & TV | 1.59× | ||
| 19 | Screwfix | Home & Garden | 1.51× | ||
| 20 | Halfords | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.50× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Quality Awareness | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.85× | |
| Early Adopter Mentality | POWER | 0.87× |
Clark's target market in United Kingdom covers an estimated 7,014,366 people, concentrated in England and South East.
60.4% of the Clark audience are female, 39.6% are male, with an average age of 45.8 years.
Clark fans show strongest brand affinity for Lidl (2.82×), Esso (2.68×), and Skyscanner (3.32×) over the country average.
Clark fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Clark itself, the audience over-indexes on Esso (2.68×), Skyscanner (3.32×), WhatsApp (1.83×), and William Hill (bookmaker) (1.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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