Rascasse Audience Intelligence

Clark Target Market in Germany

A data profile of the people who buy, follow and care about Clark in Germany — modelled from more than twelve digital signal sources. Clark has an estimated audience of 513,304 people in Germany.

#1499among Brand in Germany#873in Business & Career

The average Clark fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CHECK24, Health insurance, Credit (finance), with strongest over-indexing on CHECK24 (12.48× the country average).

Demographically, the Clark audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clark fan in Germany is balanced, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for CHECK24.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clark profile in Germany.

Audience size
513K
in Germany
Gender
45.3%♀
54.7% male
Age
40.5
average years
Country rank
#11500
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clark

45.3% are female, 54.7% are male, average age 40.5.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Clark audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age40.5
Estimated audience size513,304
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Clark audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Clark audience comes from Germany.

Worldwide audience distribution share by country for Clark
CountryShare
United Kingdom34.0%
United States21.3%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clark audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clark customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.74×
02Hamburg~20K1.59×
03Hessen~40K1.10×
04Bremen~5K1.02×
05Nordrhein-Westfalen~100K1.00×
06Bayern~80K0.98×
07Schleswig-Holstein~20K0.98×
08Baden-Württemberg~70K0.94×
09Brandenburg~20K0.93×
10Niedersachsen~50K0.91×
11Rheinland-Pfalz~20K0.89×
12Mecklenburg-Vorpommern~8K0.86×
13Saarland~5K0.86×
14Sachsen~20K0.83×
15Thüringen~10K0.75×
16Sachsen-Anhalt~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Clark, Germany
0.71×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clark audience
#·InterestCategoryAffinity×
01Health insuranceBusiness & Career14.59×
02CHECK24Business & Career12.48×
03Property insuranceHome & Garden9.19×
04WE FashionFashion & Accessoires8.88×
05Billiger.deShopping6.88×
06Credit (finance)Business & Career5.99×
07Bedroom furnitureHome & Garden3.75×
08EssoCars & Mobility2.86×
09Florian SilbereisenMusic & Radio2.85×
10InsuranceBusiness & Career2.26×
11CommerzbankBusiness & Career2.20×
12PostbankBusiness & Career2.16×
13AldiShopping1.79×
14NatureHome & Garden1.77×
15BankingBusiness & Career1.77×
16TagesschauMovies & TV1.75×
17REWEShopping1.74×
18AutoScout24Cars & Mobility1.72×
19KauflandShopping1.62×
20Netto Marken-DiscountShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clark audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.30×
Need for SecurityCONSERVATISM1.84×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clark audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Pet OwnershipJOY0.80×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clark's target market in Germany?

Clark's target market in Germany covers an estimated 513,304 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Clark customers?

45.3% of the Clark audience are female, 54.7% are male, with an average age of 40.5 years.

03

Which brands do Clark fans like most?

Clark fans show strongest brand affinity for CHECK24 (12.48×), Health insurance (14.59×), and Credit (finance) (5.99×) over the country average.

04

Where do Clark fans live in Germany?

Clark fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Clark fans also like?

Beyond Clark itself, the audience over-indexes on Health insurance (14.59×), Credit (finance) (5.99×), WE Fashion (8.88×), and Billiger.de (6.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Clark audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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