Clark Audience in Germany
Clark has an estimated audience of 473,588 people in Germany. 45.4% are female, 54.6% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Cocktail, Time (magazine), Kieser Training, Stradivarius.
The average Clark fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Cocktail, Time (magazine), with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Clark audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Clark fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.0 |
| Estimated audience size | 473,588 |
Audience persona
The typical Clark fan in Germany is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,688 | 1.04× |
| Bayern | 76,900 | 1.01× |
| Baden-Württemberg | 62,075 | 0.96× |
| Niedersachsen | 43,732 | 0.95× |
| Hessen | 40,028 | 1.11× |
| Berlin | 36,335 | 1.72× |
| Rheinland-Pfalz | 21,736 | 0.92× |
| Sachsen | 19,580 | 0.84× |
| Schleswig-Holstein | 16,411 | 0.97× |
| Hamburg | 16,277 | 1.52× |
| Brandenburg | 13,765 | 0.94× |
| Thüringen | 8,844 | 0.73× |
| Sachsen-Anhalt | 8,589 | 0.7× |
| Mecklenburg-Vorpommern | 7,645 | 0.85× |
| Saarland | 4,844 | 0.83× |
| Bremen | 3,729 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Cocktail | 1.73× | Food & Beverages |
| Time (magazine) | 2.93× | News |
| Kieser Training | 4.44× | Sports |
| Stradivarius | 1.56× | Shopping |
| VfL Wolfsburg | 1.51× | Sports |
| Video izle | 2.35× | |
| Krasnodar | 5.33× | Travel & Leisure |
| Metamorphoses | 1.77× | Literature |
| Noodle (Gorillaz) | 1.67× | Music & Radio |
| Pleural effusion | 1.57× | Health |
| Peugeot 308 | 1.62× | Cars & Mobility |
| Coworking | 1.69× | Business & Career |
| Cassoulet | 3.07× | Food & Beverages |
| Jaguar F-Pace | 2.39× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 1.77× | Music & Radio |
| Durban University of Technology | 1.8× | Business & Career |
| Gender-neutral language | 1.87× | Politics & Society |
| Theocracy | 3.43× | Music & Radio |
| Emil Nolde | 1.69× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.45 |
| Price Sensitivity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.34 |
| Family Orientation | CONSERVATISM | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 32.7% |
| United States | 22.1% |
| France | 5.4% |
See Clark audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Clark have in Germany?
Clark has an estimated audience of 473,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clark fans?
45.4% of Clark fans are female, 54.6% are male, with an average age of 39.0 years.
Which brands do Clark fans like most?
Clark fans show strongest brand affinity for Rossmann (1.53×), Cocktail (1.73×), and Time (magazine) (2.93×) over the country average.
Where do Clark fans live in Germany?
Clark fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,688), Bayern (reach 76,900), and Baden-Württemberg (reach 62,075). These three regions account for the largest share of the active audience.
What other brands do Clark fans also like?
Beyond Clark itself, the audience over-indexes on Cocktail (1.73×), Time (magazine) (2.93×), Kieser Training (4.44×), and Stradivarius (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.