Clark Audience in United States

Clark has an estimated audience of 4,577,903 people in United States. 49.8% are female, 50.2% are male, average age 44.0. Top regions: New York, California, Texas. Top brand affinities: Capital One, Comparison shopping website, Google Maps, CarGurus, Indeed.com.

The average Clark fan in United States is 44.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Capital One, Comparison shopping website, Google Maps, with strongest over-indexing on Capital One (6.42× the country average). Demographically, the Clark audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Clark fans

Demographic split for Clark audience in United States
MetricValue
Female49.8%
Male50.2%
Average age44.0
Estimated audience size4,577,903

Audience persona

The typical Clark fan in United States is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Clark in United States
RegionReachAffinity
New York618,4632.42×
California606,5101.2×
Texas384,6950.98×
Florida352,5561.14×
New Jersey244,3732.1×
Pennsylvania189,4241.23×
Georgia181,0751.28×
North Carolina160,2961.16×
Massachusetts148,8641.65×
Illinois138,9560.91×
Virginia138,4551.24×
Ohio129,5590.92×
Michigan108,7690.91×
Maryland105,2461.34×
South Carolina96,3631.4×
Washington95,9751.05×
Connecticut84,8501.85×
Tennessee84,2020.92×
Colorado81,4741.13×
Wisconsin70,9861.03×
Arizona68,3620.73×
Alabama64,7711.01×
Indiana62,8000.75×
Kentucky52,8000.92×
Minnesota52,5980.8×
Mississippi51,5621.37×
Missouri50,4320.68×
Oregon39,6000.75×
Nevada38,0930.86×
Louisiana38,0530.64×
Oklahoma28,6840.56×
Iowa26,1130.69×
Utah24,1730.59×
New Hampshire24,1221.34×
New Mexico23,0921.01×
Arkansas21,6180.57×
Kansas18,7730.52×
West Virginia18,0360.85×
Washington, District of Columbia16,6191.21×
Maine16,4821.01×
Delaware15,7041.24×
Rhode Island15,6081.07×
Nebraska13,1950.57×
Idaho12,2900.54×
Hawaii12,2890.62×
South Dakota10,2860.97×
Vermont8,5051.06×
Montana7,6990.61×
Alaska4,7520.49×
Wyoming4,3830.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clark audience
BrandAffinityCategory
Capital One6.42×Business & Career
Comparison shopping website101.52×Shopping
Google Maps5.1×Internet & Social Media
CarGurus7.12×Cars & Mobility
Indeed.com4.79×Business & Career
AccuWeather6.68×Home & Garden
Enterprise Rent-A-Car4.74×Cars & Mobility
Circle K5.18×Shopping
Autism Awareness6.27×Health
DeviantArt4.68×Internet & Social Media
Diabetes mellitus awareness4.29×Health
Google News3.59×News
StubHub5.53×Travel & Leisure
Liam Neeson5.86×Movies & TV
Khan Academy4.81×Business & Career
Aaron Rodgers3.65×Sports
Beetlejuice2.76×Movies & TV
Kia Sportage11.86×Cars & Mobility
ICloud5.16×Technology & Electronics
Singer-songwriter2.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clark audience
TraitClusterScore
Need for SecurityCONSERVATISM1.38
Price SensitivityPREMIUM1.22
Family OrientationCONSERVATISM1.19
Quality AwarenessPREMIUM1.18
Career OrientationPOWER1.09
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Clark
CountryShare
United Kingdom32.7%
United States22.1%
France5.4%

See Clark audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Clark have in United States?

Clark has an estimated audience of 4,577,903 people in United States, concentrated in New York and California.

What is the gender split and age of Clark fans?

49.8% of Clark fans are female, 50.2% are male, with an average age of 44.0 years.

Which brands do Clark fans like most?

Clark fans show strongest brand affinity for Capital One (6.42×), Comparison shopping website (101.52×), and Google Maps (5.1×) over the country average.

Where do Clark fans live in United States?

Clark fans in United States are most concentrated in New York (reach 618,463), California (reach 606,510), and Texas (reach 384,695). These three regions account for the largest share of the active audience.

What other brands do Clark fans also like?

Beyond Clark itself, the audience over-indexes on Comparison shopping website (101.52×), Google Maps (5.1×), CarGurus (7.12×), and Indeed.com (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.