Rascasse Audience Intelligence

Clark Target Market in United States

A data profile of the people who buy, follow and care about Clark in United States — modelled from more than twelve digital signal sources. Clark has an estimated audience of 4,396,632 people in United States.

#760among Brand in United States#666in Business & Career

The average Clark fan in United States is 41.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Comparison shopping website, Health insurance, Credit (finance), with strongest over-indexing on Comparison shopping website (94.72× the country average).

Demographically, the Clark audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clark fan in United States is balanced, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Comparison shopping website.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clark profile in United States.

Audience size
4.4M
in United States
Gender
54.9%♀
45.1% male
Age
41.8
average years
Country rank
#7419
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clark

54.9% are female, 45.1% are male, average age 41.8.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Clark audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.8
Estimated audience size4,396,632
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Clark audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Clark audience comes from United States.

Worldwide audience distribution share by country for Clark
CountryShare
United Kingdom34.0%
United States21.3%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clark audience in United States is strongest.

Fig. 05

Top regions by affinity

Clark customers by region in United States
#RegionReachAffinity×
01New Jersey~300K2.55×
02New York~600K2.46×
03South Dakota~20K2.14×
04Wisconsin~100K1.75×
05Connecticut~70K1.65×
06Mississippi~60K1.56×
07Massachusetts~100K1.47×
08South Carolina~80K1.26×
09New Hampshire~20K1.24×
10Maryland~90K1.21×
11Delaware~10K1.21×
12Georgia~200K1.12×
13Pennsylvania~200K1.11×
14Virginia~100K1.10×
15Colorado~80K1.10×
16West Virginia~20K1.10×
17California~500K1.08×
18Washington, District of Columbia~10K1.08×
19North Carolina~100K1.04×
20Alabama~60K1.04×
21Florida~300K1.03×
22New Mexico~20K1.01×
23Rhode Island~10K1.00×
24Ohio~100K0.98×
25Vermont~8K0.98×
26Washington~80K0.95×
27Nevada~40K0.94×
28Maine~10K0.94×
29Illinois~100K0.92×
30Minnesota~60K0.92×
31Wyoming~6K0.90×
32Michigan~100K0.89×
33Texas~300K0.88×
34Kentucky~50K0.86×
35Tennessee~70K0.83×
36Missouri~50K0.72×
37Indiana~60K0.71×
38Oregon~30K0.69×
39Nebraska~20K0.69×
40Arizona~60K0.66×
41Louisiana~40K0.65×
42Montana~8K0.65×
43Iowa~20K0.64×
44Hawaii~10K0.63×
45Alaska~5K0.58×
46Oklahoma~30K0.57×
47Utah~20K0.57×
48Arkansas~20K0.56×
49Idaho~10K0.55×
50Kansas~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Clark, United States
0.51×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clark audience
#·InterestCategoryAffinity×
01Comparison shopping websiteShopping94.72×
02FIFA Club World CupSports7.90×
03RonaldinhoSports7.49×
04Borussia DortmundSports7.29×
05Paris Saint-GermainSports5.23×
06Christina ApplegateMovies & TV4.47×
07Online bankingBusiness & Career3.91×
08Health insuranceBusiness & Career3.50×
09Credit (finance)Business & Career2.95×
10Scooby-DooMovies & TV2.69×
11Vehicle insuranceCars & Mobility2.51×
12FedExBusiness & Career2.24×
13Discount storesShopping2.15×
14Mortgage loansBusiness & Career2.08×
15Pizza HutFood & Beverages1.75×
16Shopping mallsShopping1.72×
17SubwayFood & Beverages1.62×
18McDonald'sFood & Beverages1.61×
19InsuranceBusiness & Career1.54×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clark audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
Price SensitivityPREMIUM1.55×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clark audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clark's target market in United States?

Clark's target market in United States covers an estimated 4,396,632 people, concentrated in New York and California.

02

What is the gender split and age of Clark customers?

54.9% of the Clark audience are female, 45.1% are male, with an average age of 41.8 years.

03

Which brands do Clark fans like most?

Clark fans show strongest brand affinity for Comparison shopping website (94.72×), Health insurance (3.5×), and Credit (finance) (2.95×) over the country average.

04

Where do Clark fans live in United States?

Clark fans in United States are most concentrated in New York (reach ~600K), California (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Clark fans also like?

Beyond Clark itself, the audience over-indexes on Health insurance (3.5×), Credit (finance) (2.95×), Mortgage loans (2.08×), and Scooby-Doo (2.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Clark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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