Property insurance Audience in Germany
Property insurance has an estimated audience of 536,919 people in Germany. 38.1% are female, 61.9% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Home insurance, Tax preparation, Insurance policy, Techniker Krankenkasse, Barmer.
The average Property insurance fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Home insurance, Tax preparation, Insurance policy, with strongest over-indexing on Home insurance (150.76× the country average). Demographically, the Property insurance audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Property insurance fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 43.2 |
| Estimated audience size | 536,919 |
Audience persona
The typical Property insurance fan in Germany is more male, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,973 | 0.76× |
| Baden-Württemberg | 61,098 | 0.83× |
| Bayern | 53,508 | 0.62× |
| Niedersachsen | 32,626 | 0.63× |
| Hessen | 31,167 | 0.76× |
| Berlin | 16,693 | 0.7× |
| Thüringen | 15,780 | 1.15× |
| Sachsen-Anhalt | 15,325 | 1.1× |
| Rheinland-Pfalz | 14,662 | 0.55× |
| Brandenburg | 14,204 | 0.85× |
| Mecklenburg-Vorpommern | 14,121 | 1.38× |
| Saarland | 13,399 | 2.03× |
| Bremen | 12,978 | 2.83× |
| Sachsen | 12,758 | 0.48× |
| Schleswig-Holstein | 12,558 | 0.65× |
| Hamburg | 8,263 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 150.76× | Business & Career |
| Tax preparation | 348.57× | Business & Career |
| Insurance policy | 147.4× | Business & Career |
| Techniker Krankenkasse | 57.29× | Business & Career |
| Barmer | 57.29× | Business & Career |
| HanseMerkur | 86.75× | Business & Career |
| AOK | 44.83× | Business & Career |
| General insurance | 147.07× | Business & Career |
| Cosmosdirekt | 79.3× | Business & Career |
| IKK classic | 57.29× | Business & Career |
| Liability insurance | 112.54× | Business & Career |
| KKH | 79.72× | Business & Career |
| HUK-Coburg | 45.84× | Business & Career |
| National health insurance | 68× | Business & Career |
| Whole life insurance | 79.79× | Business & Career |
| Pet insurance | 81.71× | Pets & Animals |
| Mutual insurance | 314.01× | Business & Career |
| Generali | 60.98× | Business & Career |
| Tax refund | 186.11× | Business & Career |
| Term life insurance | 87.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.38 |
| Risk Appetite | THRILL | 2.34 |
| Career Orientation | POWER | 2.16 |
| Extroversion | THRILL | 1.68 |
| Need for Security | CONSERVATISM | 1.67 |
| Sustainability | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 14.9% |
| Japan | 4.5% |
See Property insurance audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Property insurance have in Germany?
Property insurance has an estimated audience of 536,919 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Property insurance fans?
38.1% of Property insurance fans are female, 61.9% are male, with an average age of 43.2 years.
Which brands do Property insurance fans like most?
Property insurance fans show strongest brand affinity for Home insurance (150.76×), Tax preparation (348.57×), and Insurance policy (147.4×) over the country average.
Where do Property insurance fans live in Germany?
Property insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,973), Baden-Württemberg (reach 61,098), and Bayern (reach 53,508). These three regions account for the largest share of the active audience.
What other brands do Property insurance fans also like?
Beyond Property insurance itself, the audience over-indexes on Tax preparation (348.57×), Insurance policy (147.4×), Techniker Krankenkasse (57.29×), and Barmer (57.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Property insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.