Generali Audience in Germany

Demographics of Generali fans

Audience persona

The typical Generali fan in Germany is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Generali audiences in other countries

• Generali — United States
• Generali — United Kingdom
• Generali — France
• Generali — Italy
• Generali — Spain
• Generali — Brazil
• Generali — Japan
• Generali — South Korea
• Generali — India

More Insurance audiences in Germany

• Long-term care insurance (1,029,741)
• Liability insurance (527,091)
• Legal & General (12,055)
• No-fault insurance (208)
• Accidental death and dismemberment insurance (8)

Frequently asked questions

How many fans does Generali have in Germany?

Generali has an estimated audience of 582,906 people in Germany, concentrated in Nordrhein-Westfalen and Nordrhein-Westfalen.

What is the gender split and age of Generali fans?

48.9% of Generali fans are female, 51.1% are male, with an average age of 40.9 years.

Which brands do Generali fans like most?

Generali fans show strongest brand affinity for Home insurance (160.88×), Property insurance (48.25×), and Mobile banking (38.36×) over the country average.

Where do Generali fans live in Germany?

Generali fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,215), Nordrhein-Westfalen (reach 150,555), and Bayern (reach 138,281). These three regions account for the largest share of the active audience.

What other brands do Generali fans also like?

Beyond Generali itself, the audience over-indexes on Property insurance (48.25×), Mobile banking (38.36×), Life insurance (22.29×), and Health insurance (17.48×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Generali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.