Rascasse Audience Intelligence

Generali Target Market in Germany

A data profile of the people who buy, follow and care about Generali in Germany — modelled from more than twelve digital signal sources. Generali has an estimated audience of 598,685 people in Germany.

#1329among Brand in Germany#796in Business & Career

The average Generali fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Property insurance, Health insurance, with strongest over-indexing on Home insurance (150.78× the country average).

Demographically, the Generali audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Generali fan in Germany is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Generali profile in Germany.

Audience size
599K
in Germany
Gender
48.4%♀
51.6% male
Age
40.7
average years
Country rank
#10123
Brand in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Generali

48.4% are female, 51.6% are male, average age 40.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Generali audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age40.7
Estimated audience size598,685
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Generali audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Generali audience comes from Germany.

Worldwide audience distribution share by country for Generali
CountryShare
Italy28.6%
France28.4%
Spain12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Generali audience in Germany is strongest.

Fig. 05

Top regions by affinity

Generali customers by region in Germany
#RegionReachAffinity×
01Hessen~70K1.46×
02Bayern~100K1.43×
03Saarland~10K1.33×
04Baden-Württemberg~100K1.29×
05Nordrhein-Westfalen~200K1.23×
06Thüringen~20K1.02×
07Hamburg~10K1.00×
08Rheinland-Pfalz~30K0.99×
09Sachsen~30K0.97×
10Schleswig-Holstein~20K0.87×
11Sachsen-Anhalt~10K0.87×
12Brandenburg~20K0.86×
13Niedersachsen~50K0.85×
14Mecklenburg-Vorpommern~9K0.82×
15Bremen~4K0.82×
16Berlin~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Generali, Germany
0.80×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Generali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Generali audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career150.78×
02Property insuranceHome & Garden60.98×
03Mobile bankingBusiness & Career33.05×
04Liability insuranceBusiness & Career28.05×
05Life insuranceBusiness & Career25.44×
06Health insuranceBusiness & Career23.49×
07National health insuranceBusiness & Career16.11×
08General practitionerHealth10.12×
09TinderInternet & Social Media8.93×
10Retirement planningBusiness & Career8.32×
11Debit cardBusiness & Career7.42×
12Credit (finance)Business & Career5.30×
13Online bankingBusiness & Career4.90×
14Vehicle insuranceCars & Mobility4.47×
15EssoCars & Mobility3.72×
16Efficient energy useTechnology & Electronics3.16×
17CommerzbankBusiness & Career3.07×
18InsuranceBusiness & Career2.76×
19PostbankBusiness & Career2.59×
20BankingBusiness & Career2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Generali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Generali audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
Quality AwarenessPREMIUM1.68×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Generali audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Price SensitivityPREMIUM0.84×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Generali's target market in Germany?

Generali's target market in Germany covers an estimated 598,685 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Generali customers?

48.4% of the Generali audience are female, 51.6% are male, with an average age of 40.7 years.

03

Which brands do Generali fans like most?

Generali fans show strongest brand affinity for Home insurance (150.78×), Property insurance (60.98×), and Health insurance (23.49×) over the country average.

04

Where do Generali fans live in Germany?

Generali fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Generali fans also like?

Beyond Generali itself, the audience over-indexes on Property insurance (60.98×), Health insurance (23.49×), Life insurance (25.44×), and Mobile banking (33.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Generali audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Generali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →