Liability insurance Audience in Germany
Liability insurance has an estimated audience of 527,090 people in Germany. 37.5% are female, 62.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: General insurance, HanseMerkur, Home insurance, Cosmosdirekt, Insurance policy.
The average Liability insurance fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include General insurance, HanseMerkur, Home insurance, with strongest over-indexing on General insurance (179.55× the country average). Demographically, the Liability insurance audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Insurance
Demographics of Liability insurance fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 40.6 |
| Estimated audience size | 527,090 |
Audience persona
The typical Liability insurance fan in Germany is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for General insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,287 | 1.2× |
| Bayern | 95,646 | 1.13× |
| Baden-Württemberg | 80,124 | 1.11× |
| Niedersachsen | 55,160 | 1.08× |
| Hessen | 43,228 | 1.08× |
| Berlin | 29,086 | 1.23× |
| Rheinland-Pfalz | 25,480 | 0.96× |
| Sachsen | 23,914 | 0.93× |
| Schleswig-Holstein | 19,083 | 1.01× |
| Hamburg | 14,697 | 1.23× |
| Brandenburg | 13,380 | 0.82× |
| Thüringen | 10,349 | 0.77× |
| Sachsen-Anhalt | 10,161 | 0.74× |
| Mecklenburg-Vorpommern | 7,773 | 0.77× |
| Bremen | 5,137 | 1.14× |
| Saarland | 5,132 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General insurance | 179.55× | Business & Career |
| HanseMerkur | 72.29× | Business & Career |
| Home insurance | 59.29× | Business & Career |
| Cosmosdirekt | 69.58× | Business & Career |
| Insurance policy | 77.95× | Business & Career |
| Tax preparation | 143.09× | Business & Career |
| KKH | 67.69× | Business & Career |
| Property insurance | 79.71× | Home & Garden |
| Techniker Krankenkasse | 23.94× | Business & Career |
| Barmer | 23.94× | Business & Career |
| Retirement planning | 48.3× | Business & Career |
| AOK | 19.1× | Business & Career |
| IKK classic | 23.94× | Business & Career |
| Traffic code | 48.44× | Cars & Mobility |
| HUK-Coburg | 18.91× | Business & Career |
| National health insurance | 27.59× | Business & Career |
| Whole life insurance | 35.99× | Business & Career |
| Driver's license | 13.26× | Cars & Mobility |
| Pet insurance | 34.26× | Pets & Animals |
| Welsh Corgi | 11.87× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.01 |
| Early Adopter Mentality | POWER | 1.95 |
| Career Orientation | POWER | 1.69 |
| Urban Lifestyle | OPEN | 1.61 |
| Need for Security | CONSERVATISM | 1.5 |
| Sustainability | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Taiwan | 9.9% |
| Japan | 6.6% |
See Liability insurance audiences in other countries
More Insurance audiences in Germany
- Long-term care insurance (1,029,741)
- Legal & General (12,055)
- No-fault insurance (208)
- Accidental death and dismemberment insurance (8)
Frequently asked questions
How many fans does Liability insurance have in Germany?
Liability insurance has an estimated audience of 527,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liability insurance fans?
37.5% of Liability insurance fans are female, 62.5% are male, with an average age of 40.6 years.
Which brands do Liability insurance fans like most?
Liability insurance fans show strongest brand affinity for General insurance (179.55×), HanseMerkur (72.29×), and Home insurance (59.29×) over the country average.
Where do Liability insurance fans live in Germany?
Liability insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,287), Bayern (reach 95,646), and Baden-Württemberg (reach 80,124). These three regions account for the largest share of the active audience.
What other brands do Liability insurance fans also like?
Beyond Liability insurance itself, the audience over-indexes on HanseMerkur (72.29×), Home insurance (59.29×), Cosmosdirekt (69.58×), and Insurance policy (77.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liability insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.