Cosmosdirekt Audience in Germany
Cosmosdirekt has an estimated audience of 1,189,638 people in Germany. 45.0% are female, 55.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Cocktail, Gil Ofarim, Progressive rock, VfL Wolfsburg.
The average Cosmosdirekt fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Cocktail, Gil Ofarim, with strongest over-indexing on CAC 40 (3.91× the country average). Demographically, the Cosmosdirekt audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Cosmosdirekt fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.7 |
| Estimated audience size | 1,189,638 |
Audience persona
The typical Cosmosdirekt fan in Germany is balanced, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 257,598 | 0.99× |
| Bayern | 193,249 | 1.01× |
| Baden-Württemberg | 156,727 | 0.97× |
| Hessen | 101,263 | 1.12× |
| Niedersachsen | 97,524 | 0.84× |
| Rheinland-Pfalz | 73,392 | 1.23× |
| Saarland | 45,724 | 3.13× |
| Sachsen | 44,922 | 0.77× |
| Berlin | 38,321 | 0.72× |
| Schleswig-Holstein | 36,714 | 0.86× |
| Brandenburg | 30,600 | 0.83× |
| Hamburg | 22,664 | 0.84× |
| Thüringen | 20,682 | 0.68× |
| Sachsen-Anhalt | 20,253 | 0.66× |
| Mecklenburg-Vorpommern | 13,957 | 0.61× |
| Bremen | 7,486 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.91× | Business & Career |
| Cocktail | 2.75× | Food & Beverages |
| Gil Ofarim | 2.45× | Music & Radio |
| Progressive rock | 1.77× | Music & Radio |
| VfL Wolfsburg | 1.78× | Sports |
| ESignal | 35.21× | Technology & Electronics |
| Snow White (Fables) | 1.97× | Literature |
| Overboard (film) | 5.8× | Movies & TV |
| Video izle | 2.44× | |
| Icon (magazine) | 1.79× | Arts & Culture |
| Metamorphoses | 2.07× | Literature |
| Peugeot 308 | 2.27× | Cars & Mobility |
| Noodle (Gorillaz) | 1.91× | Music & Radio |
| Slavonia | 7.23× | Travel & Leisure |
| Home Delivery | 1.56× | Food & Beverages |
| Carrie (novel) | 2.99× | Literature |
| FC Dinamo II București | 114.71× | Sports |
| Women's empowerment | 1.7× | Politics & Society |
| Assisi | 2.71× | Travel & Leisure |
| Jaguar F-Pace | 2.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.07 |
| Family Orientation | CONSERVATISM | 1.79 |
| Need for Security | CONSERVATISM | 1.75 |
| Career Orientation | POWER | 1.73 |
| DIY Mentality | THRILL | 1.45 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.6% |
| China | 0.3% |
| Switzerland | 0.3% |
See Cosmosdirekt audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Cosmosdirekt have in Germany?
Cosmosdirekt has an estimated audience of 1,189,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cosmosdirekt fans?
45.0% of Cosmosdirekt fans are female, 55.0% are male, with an average age of 39.7 years.
Which brands do Cosmosdirekt fans like most?
Cosmosdirekt fans show strongest brand affinity for CAC 40 (3.91×), Cocktail (2.75×), and Gil Ofarim (2.45×) over the country average.
Where do Cosmosdirekt fans live in Germany?
Cosmosdirekt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 257,598), Bayern (reach 193,249), and Baden-Württemberg (reach 156,727). These three regions account for the largest share of the active audience.
What other brands do Cosmosdirekt fans also like?
Beyond Cosmosdirekt itself, the audience over-indexes on Cocktail (2.75×), Gil Ofarim (2.45×), Progressive rock (1.77×), and VfL Wolfsburg (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosmosdirekt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.