Rascasse Audience Intelligence

Cosmosdirekt Target Market in Germany

A data profile of the people who buy, follow and care about Cosmosdirekt in Germany — modelled from more than twelve digital signal sources. Cosmosdirekt has an estimated audience of 1,227,654 people in Germany.

#12among Insurances in Germany#694among Brand in Germany#498in Business & Career

The average Cosmosdirekt fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Property insurance, Liability insurance, with strongest over-indexing on Home insurance (107.99× the country average).

Demographically, the Cosmosdirekt audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cosmosdirekt fan in Germany is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cosmosdirekt profile in Germany.

Audience size
1.2M
in Germany
Gender
42.3%♀
57.7% male
Age
39.5
average years
Country rank
#5393
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cosmosdirekt

42.3% are female, 57.7% are male, average age 39.5.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Cosmosdirekt audience in Germany
MetricValue
Female42.3%
Male57.7%
Average age39.5
Estimated audience size1,227,654
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Cosmosdirekt audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Cosmosdirekt audience comes from Germany.

Worldwide audience distribution share by country for Cosmosdirekt
CountryShare
Germany97.7%
China0.3%
Switzerland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cosmosdirekt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cosmosdirekt customers by region in Germany
#RegionReachAffinity×
01Saarland~50K3.09×
02Rheinland-Pfalz~70K1.17×
03Bayern~200K1.02×
04Hessen~90K1.02×
05Nordrhein-Westfalen~300K0.98×
06Baden-Württemberg~100K0.91×
07Schleswig-Holstein~40K0.90×
08Hamburg~20K0.90×
09Brandenburg~30K0.86×
10Bremen~9K0.86×
11Niedersachsen~100K0.84×
12Sachsen~40K0.75×
13Thüringen~20K0.73×
14Berlin~40K0.67×
15Sachsen-Anhalt~20K0.67×
16Mecklenburg-Vorpommern~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Cosmosdirekt, Germany
0.66×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cosmosdirekt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cosmosdirekt audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career107.99×
02Property insuranceHome & Garden79.30×
03Payment protection insuranceShopping73.85×
04Liability insuranceBusiness & Career69.58×
05Renters' insuranceBusiness & Career69.10×
06Mobile bankingBusiness & Career28.95×
07National health insuranceBusiness & Career23.40×
08Life insuranceBusiness & Career22.81×
09Insurance brokerBusiness & Career12.12×
10Health insuranceBusiness & Career7.69×
11Debit cardBusiness & Career6.90×
12Credit (finance)Business & Career5.33×
13Risk managementBusiness & Career4.88×
14Vehicle insuranceCars & Mobility4.83×
15Online bankingBusiness & Career4.63×
16CommerzbankBusiness & Career2.72×
17Efficient energy useTechnology & Electronics2.71×
18InsuranceBusiness & Career2.58×
19CHECK24Business & Career2.33×
20BankingBusiness & Career2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cosmosdirekt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cosmosdirekt audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.25×
Career OrientationPOWER2.04×
Need for SecurityCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cosmosdirekt audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
CreativityOPEN0.74×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cosmosdirekt's target market in Germany?

Cosmosdirekt's target market in Germany covers an estimated 1,227,654 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cosmosdirekt customers?

42.3% of the Cosmosdirekt audience are female, 57.7% are male, with an average age of 39.5 years.

03

Which brands do Cosmosdirekt fans like most?

Cosmosdirekt fans show strongest brand affinity for Home insurance (107.99×), Property insurance (79.3×), and Liability insurance (69.58×) over the country average.

04

Where do Cosmosdirekt fans live in Germany?

Cosmosdirekt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cosmosdirekt fans also like?

Beyond Cosmosdirekt itself, the audience over-indexes on Property insurance (79.3×), Liability insurance (69.58×), Life insurance (22.81×), and Mobile banking (28.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See Cosmosdirekt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cosmosdirekt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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