Cosmosdirekt Audience in Germany
Cosmosdirekt has an estimated audience of 1,189,638 people in Germany. 45.0% are female, 55.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home insurance, Mobile banking, Life insurance, Liability insurance, Property insurance.
The average Cosmosdirekt fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home insurance, Mobile banking, Life insurance, with strongest over-indexing on Home insurance (114.71× the country average). Demographically, the Cosmosdirekt audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Cosmosdirekt fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.7 |
| Estimated audience size | 1,189,638 |
Audience persona
The typical Cosmosdirekt fan in Germany is balanced, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 257,598 | 0.99× |
| Bayern | 193,249 | 1.01× |
| Baden-Württemberg | 156,727 | 0.97× |
| Hessen | 101,263 | 1.12× |
| Niedersachsen | 97,524 | 0.84× |
| Rheinland-Pfalz | 73,392 | 1.23× |
| Saarland | 45,724 | 3.13× |
| Sachsen | 44,922 | 0.77× |
| Berlin | 38,321 | 0.72× |
| Schleswig-Holstein | 36,714 | 0.86× |
| Brandenburg | 30,600 | 0.83× |
| Hamburg | 22,664 | 0.84× |
| Thüringen | 20,682 | 0.68× |
| Sachsen-Anhalt | 20,253 | 0.66× |
| Mecklenburg-Vorpommern | 13,957 | 0.61× |
| Bremen | 7,486 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 114.71× | Business & Career |
| Mobile banking | 34.12× | Business & Career |
| Life insurance | 21.52× | Business & Career |
| Liability insurance | 38.68× | Business & Career |
| Property insurance | 35.21× | Home & Garden |
| Renters' insurance | 69.97× | Business & Career |
| N26 | 9.18× | Business & Career |
| National health insurance | 12.54× | Business & Career |
| Credit (finance) | 6.13× | Business & Career |
| Commerzbank | 2.75× | Business & Career |
| Online banking | 5.8× | Business & Career |
| Debit card | 8.81× | Business & Career |
| Insurance | 3.2× | Business & Career |
| Forex Online Trading | 9.3× | Business & Career |
| Banking | 2.38× | Business & Career |
| Health insurance | 5.6× | Business & Career |
| ImmoScout24 | 2.04× | Home & Garden |
| Vehicle insurance | 4.39× | Cars & Mobility |
| Obi (store) | 1.71× | Shopping |
| Warren Buffett | 7.05× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.07 |
| Family Orientation | CONSERVATISM | 1.79 |
| Need for Security | CONSERVATISM | 1.75 |
| Career Orientation | POWER | 1.73 |
| DIY Mentality | THRILL | 1.45 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.6% |
| China | 0.3% |
| Switzerland | 0.3% |
See Cosmosdirekt audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Cosmosdirekt have in Germany?
Cosmosdirekt has an estimated audience of 1,189,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cosmosdirekt fans?
45.0% of Cosmosdirekt fans are female, 55.0% are male, with an average age of 39.7 years.
Which brands do Cosmosdirekt fans like most?
Cosmosdirekt fans show strongest brand affinity for Home insurance (114.71×), Mobile banking (34.12×), and Life insurance (21.52×) over the country average.
Where do Cosmosdirekt fans live in Germany?
Cosmosdirekt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 257,598), Bayern (reach 193,249), and Baden-Württemberg (reach 156,727). These three regions account for the largest share of the active audience.
What other brands do Cosmosdirekt fans also like?
Beyond Cosmosdirekt itself, the audience over-indexes on Mobile banking (34.12×), Life insurance (21.52×), Liability insurance (38.68×), and Property insurance (35.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosmosdirekt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.