Rascasse Audience Intelligence

Long-term care insurance Audience in Germany

A data profile of the people who buy, follow and care about Long-term care insurance in Germany — modelled from more than twelve digital signal sources. Long-term care insurance has an estimated audience of 1,052,299 people in Germany.

#1among Insurance in Germany#3048among Topic in Germany#558in Business & Career

The average Long-term care insurance fan in Germany is 55.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Topic · Subtype: Insurance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long-term care insurance profile in Germany.

Audience size
1.1M
in Germany
Gender
71.2%♀
28.8% male
Age
55.0
average years
Country rank
#6240
Topic in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long-term care insurance fans

71.2% are female, 28.8% are male, average age 55.0.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Long-term care insurance audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age55.0
Estimated audience size1,052,299
Fig. 03

Age distribution

Ø 55.0
average years
Age distribution of the Long-term care insurance audience in Germany
Age bracketShare%
16-191%
20-292%
30-395%
40-4922%
50+71%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Long-term care insurance audience comes from Germany.

Worldwide audience distribution share by country for Long-term care insurance
CountryShare
Germany78.9%
Japan13.4%
United States7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long-term care insurance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Long-term care insurance fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.15×
02Hamburg~20K1.03×
03Saarland~10K1.03×
04Brandenburg~30K1.01×
05Rheinland-Pfalz~50K1.00×
06Schleswig-Holstein~40K1.00×
07Thüringen~30K1.00×
08Sachsen~50K0.99×
09Berlin~50K0.99×
10Sachsen-Anhalt~30K0.99×
11Mecklenburg-Vorpommern~20K0.99×
12Hessen~70K0.95×
13Niedersachsen~90K0.94×
14Baden-Württemberg~100K0.93×
15Bayern~200K0.92×
16Nordrhein-Westfalen~200K0.90×
Fig. 06

Affinity by region

Affinity by region — Long-term care insurance, Germany
0.90×1.00×1.15×
Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Long-term care insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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