Rascasse Audience Intelligence

KKH Target Market in Germany

A data profile of the people who buy, follow and care about KKH in Germany — modelled from more than twelve digital signal sources. KKH has an estimated audience of 779,296 people in Germany.

#1054among Brand in Germany#673in Business & Career

The average KKH fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Property insurance, Liability insurance, with strongest over-indexing on Home insurance (101.27× the country average).

Demographically, the KKH audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KKH fan in Germany is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KKH profile in Germany.

Audience size
779K
in Germany
Gender
44.0%♀
56.0% male
Age
40.8
average years
Country rank
#8073
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KKH

44.0% are female, 56.0% are male, average age 40.8.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for KKH audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age40.8
Estimated audience size779,296
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the KKH audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

68.4%

of the worldwide KKH audience comes from Germany.

Worldwide audience distribution share by country for KKH
CountryShare
Germany68.4%
Singapore13.6%
China4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KKH audience in Germany is strongest.

Fig. 05

Top regions by affinity

KKH customers by region in Germany
#RegionReachAffinity×
01Brandenburg~40K1.57×
02Saarland~10K1.55×
03Berlin~50K1.33×
04Sachsen-Anhalt~30K1.33×
05Mecklenburg-Vorpommern~20K1.10×
06Rheinland-Pfalz~40K1.00×
07Nordrhein-Westfalen~200K0.99×
08Hessen~60K0.98×
09Thüringen~20K0.92×
10Sachsen~30K0.87×
11Bayern~100K0.85×
12Baden-Württemberg~80K0.80×
13Hamburg~10K0.77×
14Niedersachsen~60K0.75×
15Schleswig-Holstein~20K0.65×
16Bremen~4K0.61×
Fig. 06

Affinity by region

Affinity by region — KKH, Germany
0.61×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KKH audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KKH audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career101.27×
02Property insuranceHome & Garden79.72×
03Payment protection insuranceShopping73.85×
04Renters' insuranceBusiness & Career69.10×
05Liability insuranceBusiness & Career67.69×
06Health insuranceBusiness & Career28.14×
07Mobile bankingBusiness & Career27.28×
08National health insuranceBusiness & Career25.03×
09Life insuranceBusiness & Career13.64×
10Insurance brokerBusiness & Career11.93×
11General practitionerHealth10.05×
12Retirement planningBusiness & Career8.32×
13Debit cardBusiness & Career6.82×
14Credit (finance)Business & Career5.29×
15Risk managementBusiness & Career4.88×
16Vehicle insuranceCars & Mobility4.63×
17Online bankingBusiness & Career4.59×
18CommerzbankBusiness & Career2.84×
19Efficient energy useTechnology & Electronics2.84×
20CHECK24Business & Career2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KKH audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KKH audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.15×
Career OrientationPOWER2.15×
Need for SecurityCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KKH audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Price SensitivityPREMIUM0.82×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KKH's target market in Germany?

KKH's target market in Germany covers an estimated 779,296 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of KKH customers?

44.0% of the KKH audience are female, 56.0% are male, with an average age of 40.8 years.

03

Which brands do KKH fans like most?

KKH fans show strongest brand affinity for Home insurance (101.27×), Property insurance (79.72×), and Liability insurance (67.69×) over the country average.

04

Where do KKH fans live in Germany?

KKH fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do KKH fans also like?

Beyond KKH itself, the audience over-indexes on Property insurance (79.72×), Liability insurance (67.69×), Health insurance (28.14×), and Mobile banking (27.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See KKH audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KKH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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