KKH Audience in Germany
KKH has an estimated audience of 621,951 people in Germany. 49.0% are female, 51.0% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, CAC 40, Cocktail, Gil Ofarim, VfL Wolfsburg.
The average KKH fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, CAC 40, Cocktail, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the KKH audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Basketball
Demographics of KKH fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 42.6 |
| Estimated audience size | 621,951 |
Audience persona
The typical KKH fan in Germany is balanced, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,396 | 1.01× |
| Bayern | 113,345 | 0.87× |
| Baden-Württemberg | 89,086 | 0.8× |
| Niedersachsen | 61,352 | 0.78× |
| Hessen | 61,297 | 0.99× |
| Berlin | 51,486 | 1.41× |
| Rheinland-Pfalz | 41,830 | 1.02× |
| Brandenburg | 41,309 | 1.63× |
| Sachsen | 34,634 | 0.87× |
| Sachsen-Anhalt | 27,453 | 1.3× |
| Schleswig-Holstein | 18,329 | 0.63× |
| Thüringen | 18,165 | 0.87× |
| Mecklenburg-Vorpommern | 16,589 | 1.07× |
| Hamburg | 14,392 | 0.78× |
| Saarland | 14,357 | 1.44× |
| Bremen | 3,715 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| CAC 40 | 3.64× | Business & Career |
| Cocktail | 2.74× | Food & Beverages |
| Gil Ofarim | 2.15× | Music & Radio |
| VfL Wolfsburg | 1.72× | Sports |
| Progressive rock | 1.57× | Music & Radio |
| Stradivarius | 1.55× | Shopping |
| ESignal | 34.91× | Technology & Electronics |
| Overboard (film) | 5.64× | Movies & TV |
| Icon (magazine) | 1.58× | Arts & Culture |
| Slavonia | 7.4× | Travel & Leisure |
| Peugeot 308 | 2.28× | Cars & Mobility |
| Video izle | 1.97× | |
| Metamorphoses | 1.92× | Literature |
| Noodle (Gorillaz) | 1.83× | Music & Radio |
| Home Delivery | 1.57× | Food & Beverages |
| The Perks of Being a Wallflower (film) | 3.9× | Movies & TV |
| Justice | 2.05× | Politics & Society |
| Fast Five | 2.6× | Movies & TV |
| Women's empowerment | 1.69× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.94 |
| Family Orientation | CONSERVATISM | 1.91 |
| Career Orientation | POWER | 1.83 |
| Need for Security | CONSERVATISM | 1.7 |
| Indulgence | JOY | 1.59 |
| Quality Awareness | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.8% |
| Singapore | 16.0% |
| China | 5.0% |
See KKH audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does KKH have in Germany?
KKH has an estimated audience of 621,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KKH fans?
49.0% of KKH fans are female, 51.0% are male, with an average age of 42.6 years.
Which brands do KKH fans like most?
KKH fans show strongest brand affinity for Kieser Training (14.62×), CAC 40 (3.64×), and Cocktail (2.74×) over the country average.
Where do KKH fans live in Germany?
KKH fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,396), Bayern (reach 113,345), and Baden-Württemberg (reach 89,086). These three regions account for the largest share of the active audience.
What other brands do KKH fans also like?
Beyond KKH itself, the audience over-indexes on CAC 40 (3.64×), Cocktail (2.74×), Gil Ofarim (2.15×), and VfL Wolfsburg (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KKH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.