A data profile of the people who buy, follow and care about KKH in United Kingdom — modelled from more than twelve digital signal sources. KKH has an estimated audience of 3,140 people in United Kingdom.
The average KKH fan in United Kingdom is 44.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Liability insurance, Tax advisor, 2. Bundesliga, with strongest over-indexing on Liability insurance (14.31× the country average).
Demographically, the KKH audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical KKH fan in United Kingdom is balanced, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Liability insurance.
The key figures that characterise the KKH profile in United Kingdom.
52.8% are female, 47.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.3 |
| Estimated audience size | 3,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide KKH audience comes from United Kingdom.
| Country | Share |
|---|---|
| Germany | 68.4% |
| Singapore | 13.6% |
| China | 4.2% |
Where the KKH audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2K | 1.26× | |
| 02 | Scotland | <1K | 1.03× | |
| 03 | Northern Ireland | <1K | 1.00× | |
| 04 | Wales | <1K | 0.93× |
The strongest cross-interests of the KKH audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tax advisor | Business & Career | 32.95× | ||
| 02 | Toyota Tacoma | Cars & Mobility | 20.00× | ||
| 03 | Honda City | Cars & Mobility | 17.07× | ||
| 04 | 2. Bundesliga | Sports | 14.61× | ||
| 05 | Liability insurance | Business & Career | 14.31× | ||
| 06 | Eintracht Frankfurt | Sports | 11.80× | ||
| 07 | Joseph Fiennes | Movies & TV | 5.68× | ||
| 08 | Travel insurance | Travel & Leisure | 3.46× | ||
| 09 | Vehicle insurance | Cars & Mobility | 2.89× | ||
| 10 | Risk management | Business & Career | 2.67× | ||
| 11 | Life insurance | Business & Career | 2.59× | ||
| 12 | Breaking news | Movies & TV | 2.05× | ||
| 13 | Esso | Cars & Mobility | 2.03× | ||
| 14 | Wikipedia | Internet & Social Media | 1.97× | ||
| 15 | Volunteering | Politics & Society | 1.82× | ||
| 16 | NatWest | Business & Career | 1.81× | ||
| 17 | EBay | Shopping | 1.69× | ||
| 18 | Home Appliances | Home & Garden | 1.69× | ||
| 19 | Energy | Home & Garden | 1.65× | ||
| 20 | Insurance | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.20× | |
| Quality Awareness | PREMIUM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.89× |
KKH's target market in United Kingdom covers an estimated 3,140 people, concentrated in England and Scotland.
52.8% of the KKH audience are female, 47.2% are male, with an average age of 44.3 years.
KKH fans show strongest brand affinity for Liability insurance (14.31×), Tax advisor (32.95×), and 2. Bundesliga (14.61×) over the country average.
KKH fans in United Kingdom are most concentrated in England (reach ~2K), Scotland (reach <1K), and Wales (reach <1K). These three regions account for the largest share of the active audience.
Beyond KKH itself, the audience over-indexes on Tax advisor (32.95×), 2. Bundesliga (14.61×), Breaking news (2.05×), and Life insurance (2.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for KKH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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