Retirement planning Audience in Germany
Retirement planning has an estimated audience of 855,349 people in Germany. 47.7% are female, 52.3% are male, average age 48.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deka Investments, Retirement community, Retirement age, Property finder, Residential area.
The average Retirement planning fan in Germany is 48.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deka Investments, Retirement community, Retirement age, with strongest over-indexing on Deka Investments (621.78× the country average). Demographically, the Retirement planning audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Retirement planning fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 48.8 |
| Estimated audience size | 855,349 |
Audience persona
The typical Retirement planning fan in Germany is balanced, around 48.8 years old, with strong Sustainability tendencies and a notable affinity for Deka Investments.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,905 | 0.44× |
| Bayern | 74,954 | 0.55× |
| Baden-Württemberg | 60,498 | 0.52× |
| Hessen | 58,557 | 0.9× |
| Berlin | 35,318 | 0.92× |
| Niedersachsen | 28,504 | 0.34× |
| Rheinland-Pfalz | 26,501 | 0.62× |
| Thüringen | 26,041 | 1.19× |
| Sachsen-Anhalt | 25,291 | 1.14× |
| Brandenburg | 24,557 | 0.93× |
| Saarland | 22,974 | 2.19× |
| Mecklenburg-Vorpommern | 22,244 | 1.36× |
| Sachsen | 22,057 | 0.53× |
| Schleswig-Holstein | 21,710 | 0.71× |
| Bremen | 21,700 | 2.97× |
| Hamburg | 13,637 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deka Investments | 621.78× | Business & Career |
| Retirement community | 44.8× | Kids & Family |
| Retirement age | 33.94× | Business & Career |
| Property finder | 8.58× | Home & Garden |
| Residential area | 9.96× | Home & Garden |
| Goodvest | 621.78× | Business & Career |
| Pensioner | 21.55× | Business & Career |
| Riester Rente | 13.53× | Business & Career |
| Huk24 | 4.83× | Business & Career |
| Real estate appraisal | 12.56× | Business & Career |
| Health insurance | 8.32× | Business & Career |
| Retirement | 13.53× | Business & Career |
| Skyscanner | 5.44× | Travel & Leisure |
| Techniker Krankenkasse | 4.83× | Business & Career |
| Caregiver | 9.25× | Health |
| Viager | 210.02× | Home & Garden |
| AOK | 4.83× | Business & Career |
| Efficient energy use | 3.79× | Technology & Electronics |
| Retirement home | 11.63× | Home & Garden |
| Real estate entrepreneur | 15.15× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Risk Appetite | THRILL | 1.79 |
| Career Orientation | POWER | 1.78 |
| Early Adopter Mentality | POWER | 1.77 |
| Travelling | THRILL | 1.73 |
| Need for Security | CONSERVATISM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 8.6% |
| Australia | 5.9% |
See Retirement planning audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Retirement planning have in Germany?
Retirement planning has an estimated audience of 855,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Retirement planning fans?
47.7% of Retirement planning fans are female, 52.3% are male, with an average age of 48.8 years.
Which brands do Retirement planning fans like most?
Retirement planning fans show strongest brand affinity for Deka Investments (621.78×), Retirement community (44.8×), and Retirement age (33.94×) over the country average.
Where do Retirement planning fans live in Germany?
Retirement planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,905), Bayern (reach 74,954), and Baden-Württemberg (reach 60,498). These three regions account for the largest share of the active audience.
What other brands do Retirement planning fans also like?
Beyond Retirement planning itself, the audience over-indexes on Retirement community (44.8×), Retirement age (33.94×), Property finder (8.58×), and Residential area (9.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retirement planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.