Rascasse Audience Intelligence

Pensioner Audience in Germany

A data profile of the people who buy, follow and care about Pensioner in Germany — modelled from more than twelve digital signal sources. Pensioner has an estimated audience of 378,208 people in Germany.

#5450among Topic in Germany#1025in Business & Career

The average Pensioner fan in Germany is 47.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Markus Lanz, Tagesschau, Retirement planning, with strongest over-indexing on Markus Lanz (8.52× the country average).

Demographically, the Pensioner audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pensioner fan in Germany is more female, around 47.4 years old, with strong Need for Security tendencies and a notable affinity for Markus Lanz.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pensioner profile in Germany.

Audience size
378K
in Germany
Gender
56.1%♀
43.9% male
Age
47.4
average years
Country rank
#14663
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pensioner fans

56.1% are female, 43.9% are male, average age 47.4.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Pensioner audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age47.4
Estimated audience size378,208
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Pensioner audience in Germany
Age bracketShare%
16-197%
20-299%
30-3915%
40-4930%
50+39%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Pensioner audience comes from Germany.

Worldwide audience distribution share by country for Pensioner
CountryShare
United Kingdom14.4%
South Korea6.5%
Hungary5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pensioner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pensioner fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.83×
02Mecklenburg-Vorpommern~10K1.62×
03Brandenburg~20K1.58×
04Thüringen~10K1.47×
05Sachsen~30K1.45×
06Berlin~10K0.88×
07Saarland~4K0.88×
08Nordrhein-Westfalen~70K0.86×
09Niedersachsen~30K0.85×
10Rheinland-Pfalz~20K0.80×
11Hamburg~6K0.69×
12Schleswig-Holstein~9K0.66×
13Hessen~20K0.64×
14Bayern~40K0.63×
15Bremen~2K0.61×
16Baden-Württemberg~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Pensioner, Germany
0.60×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pensioner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pensioner audience
#·InterestCategoryAffinity×
01Eric TrumpPolitics & Society31.73×
02Retirement planningBusiness & Career21.55×
03RetirementBusiness & Career20.43×
04Liability insuranceBusiness & Career20.00×
05Saturday Night FeverMovies & TV20.00×
06General practitionerHealth15.48×
07Opel AstraCars & Mobility15.01×
08Agnetha FältskogMusic & Radio13.01×
09Retirement communityKids & Family9.79×
10Junge FreiheitNews8.96×
11Markus LanzMovies & TV8.52×
12The Epoch TimesNews7.14×
13Preventive healthcareHealth4.94×
14Efficient energy useTechnology & Electronics4.75×
15Political scienceBusiness & Career4.68×
16Der TagesspiegelNews4.59×
17FocusNews4.31×
18TagesschauMovies & TV4.24×
19Google FlightsTravel & Leisure3.59×
20CommerzbankBusiness & Career2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pensioner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pensioner audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.24×
Price SensitivityPREMIUM1.85×
Family OrientationCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pensioner audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.85×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pensioner have in Germany?

Pensioner has an estimated audience of 378,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pensioner fans?

56.1% of Pensioner fans are female, 43.9% are male, with an average age of 47.4 years.

03

Which brands do Pensioner fans like most?

Pensioner fans show strongest brand affinity for Markus Lanz (8.52×), Tagesschau (4.24×), and Retirement planning (21.55×) over the country average.

04

Where do Pensioner fans live in Germany?

Pensioner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pensioner fans also like?

Beyond Pensioner itself, the audience over-indexes on Tagesschau (4.24×), Retirement planning (21.55×), Junge Freiheit (8.96×), and Retirement (20.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Pensioner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pensioner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →