Pensioner Audience in Germany
Pensioner has an estimated audience of 378,208 people in Germany. 56.1% are female, 43.9% are male, average age 47.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Goes, Cocktail, Parma, Manor.
The average Pensioner fan in Germany is 47.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Goes, Cocktail, with strongest over-indexing on Progressive rock (3.09× the country average). Demographically, the Pensioner audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Pensioner fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 47.4 |
| Estimated audience size | 378,208 |
Audience persona
The typical Pensioner fan in Germany is more female, around 47.4 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,304 | 0.89× |
| Bayern | 38,445 | 0.63× |
| Niedersachsen | 32,710 | 0.89× |
| Baden-Württemberg | 30,047 | 0.58× |
| Sachsen | 26,816 | 1.45× |
| Brandenburg | 18,807 | 1.6× |
| Hessen | 18,181 | 0.63× |
| Sachsen-Anhalt | 18,134 | 1.85× |
| Berlin | 15,542 | 0.92× |
| Rheinland-Pfalz | 15,529 | 0.82× |
| Thüringen | 14,086 | 1.46× |
| Mecklenburg-Vorpommern | 11,625 | 1.61× |
| Schleswig-Holstein | 6,723 | 0.5× |
| Hamburg | 5,823 | 0.68× |
| Saarland | 4,140 | 0.89× |
| Bremen | 1,944 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.09× | Music & Radio |
| Goes | 1.7× | Travel & Leisure |
| Cocktail | 1.83× | Food & Beverages |
| Parma | 8.03× | Travel & Leisure |
| Manor | 8.51× | Shopping |
| Samanyolu Haber | 4.76× | Movies & TV |
| Brunello Cucinelli | 4.89× | Fashion & Accessoires |
| Time (magazine) | 2.1× | News |
| Pillow | 1.52× | Home & Garden |
| Jack White | 1.98× | Movies & TV |
| Natural rubber | 2.15× | Cars & Mobility |
| Picnic | 3.34× | Kids & Family |
| Home Delivery | 2.44× | Food & Beverages |
| Faun (band) | 3.68× | Music & Radio |
| Solo climbing | 3.09× | Sports |
| Israel | 1.52× | Travel & Leisure |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Eco Friendly Living | 2.7× | Home & Garden |
| Fat-tailed sheep | 14.12× | Pets & Animals |
| Corona (band) | 1.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.79 |
| Pet Ownership | JOY | 1.78 |
| Sustainability | BALANCE | 1.75 |
| Price Sensitivity | PREMIUM | 1.72 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Need for Security | CONSERVATISM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 14.4% |
| South Korea | 6.5% |
| Hungary | 5.6% |
See Pensioner audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pensioner have in Germany?
Pensioner has an estimated audience of 378,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pensioner fans?
56.1% of Pensioner fans are female, 43.9% are male, with an average age of 47.4 years.
Which brands do Pensioner fans like most?
Pensioner fans show strongest brand affinity for Progressive rock (3.09×), Goes (1.7×), and Cocktail (1.83×) over the country average.
Where do Pensioner fans live in Germany?
Pensioner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,304), Bayern (reach 38,445), and Niedersachsen (reach 32,710). These three regions account for the largest share of the active audience.
What other brands do Pensioner fans also like?
Beyond Pensioner itself, the audience over-indexes on Goes (1.7×), Cocktail (1.83×), Parma (8.03×), and Manor (8.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pensioner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.