Rascasse Audience Intelligence

Pensioner Audience in United States

A data profile of the people who buy, follow and care about Pensioner in United States — modelled from more than twelve digital signal sources. Pensioner has an estimated audience of 558,465 people in United States.

#10948among Topic in United States#2134in Business & Career

The average Pensioner fan in United States is 54.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Restorative dentistry, Cardiology, Consumer Cellular, with strongest over-indexing on Restorative dentistry (46.13× the country average).

Demographically, the Pensioner audience skews balanced with an average age of 54.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pensioner fan in United States is balanced, around 54.8 years old, with strong Family Orientation tendencies and a notable affinity for Restorative dentistry.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pensioner profile in United States.

Audience size
558K
in United States
Gender
53.7%♀
46.3% male
Age
54.8
average years
Country rank
#34326
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pensioner fans

53.7% are female, 46.3% are male, average age 54.8.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Pensioner audience in United States
MetricValue
Female53.7%
Male46.3%
Average age54.8
Estimated audience size558,465
Fig. 03

Age distribution

Ø 54.8
average years
Age distribution of the Pensioner audience in United States
Age bracketShare%
16-193%
20-292%
30-394%
40-4913%
50+77%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Pensioner audience comes from United States.

Worldwide audience distribution share by country for Pensioner
CountryShare
United Kingdom14.4%
South Korea6.5%
Hungary5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pensioner audience in United States is strongest.

Fig. 05

Top regions by affinity

Pensioner fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.78×
02Alaska~1K1.09×
03Virginia~10K1.08×
04Vermont~1K1.07×
05South Carolina~9K1.06×
06North Dakota~1K1.05×
07New York~30K1.04×
08Missouri~9K1.04×
09Hawaii~3K1.04×
10Washington~10K1.03×
11Montana~2K1.03×
12South Dakota~1K1.03×
13California~60K1.02×
14Florida~40K1.02×
15North Carolina~20K1.01×
16Massachusetts~10K1.00×
17Louisiana~7K1.00×
18Oklahoma~6K1.00×
19West Virginia~3K1.00×
20Georgia~20K0.99×
21Iowa~5K0.99×
22Arkansas~5K0.99×
23Delaware~2K0.99×
24Texas~50K0.98×
25Maryland~9K0.98×
26Kentucky~7K0.98×
27Utah~5K0.98×
28Mississippi~4K0.98×
29New Hampshire~2K0.98×
30Rhode Island~2K0.98×
31Oregon~6K0.97×
32Kansas~4K0.97×
33Maine~2K0.97×
34Connecticut~5K0.96×
35Nebraska~3K0.96×
36Tennessee~10K0.94×
37Idaho~3K0.94×
38New Mexico~3K0.94×
39Ohio~20K0.93×
40New Jersey~10K0.93×
41Indiana~9K0.93×
42Pennsylvania~20K0.92×
43Minnesota~7K0.92×
44Nevada~5K0.92×
45Illinois~20K0.91×
46Michigan~10K0.90×
47Wisconsin~7K0.89×
48Alabama~7K0.89×
49Colorado~8K0.88×
50Arizona~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Pensioner, United States
0.85×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pensioner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pensioner audience
#·InterestCategoryAffinity×
01Crédit AgricoleBusiness & Career56.11×
02Restorative dentistryHealth46.13×
03Consumer CellularTechnology & Electronics20.65×
04Crazy, Stupid, Love.Movies & TV20.00×
05RonaldinhoSports20.00×
06Thierry HenrySports20.00×
07Pep GuardiolaSports20.00×
08CardiologyHealth19.19×
09Retirement homeHome & Garden17.68×
10Elderly careHealth14.06×
11Christian PulisicSports13.84×
12Doctor of MedicineBusiness & Career13.48×
13Retirement planningBusiness & Career9.81×
14Retirement communityKids & Family7.83×
15Passive incomeBusiness & Career7.17×
16RetirementBusiness & Career6.24×
17Robert RedfordMovies & TV4.55×
18FedExBusiness & Career3.71×
19Nonprofit organizationPolitics & Society2.93×
20PinterestInternet & Social Media2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pensioner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pensioner audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.34×
PatriotismCONSERVATISM2.51×
Need for SecurityCONSERVATISM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pensioner audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
ExtroversionTHRILL0.89×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pensioner have in United States?

Pensioner has an estimated audience of 558,465 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pensioner fans?

53.7% of Pensioner fans are female, 46.3% are male, with an average age of 54.8 years.

03

Which brands do Pensioner fans like most?

Pensioner fans show strongest brand affinity for Restorative dentistry (46.13×), Cardiology (19.19×), and Consumer Cellular (20.65×) over the country average.

04

Where do Pensioner fans live in United States?

Pensioner fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pensioner fans also like?

Beyond Pensioner itself, the audience over-indexes on Cardiology (19.19×), Consumer Cellular (20.65×), Doctor of Medicine (13.48×), and Retirement home (17.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Pensioner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pensioner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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