Pensioner Audience in United States

Pensioner logo

Pensioner has an estimated audience of 558,465 people in United States. 53.7% are female, 46.3% are male, average age 54.8. Top regions: California, Texas, Florida. Top brand affinities: Consumer Cellular, Restorative dentistry, Cardiology, Crédit Agricole, Crazy, Stupid, Love..

The average Pensioner fan in United States is 54.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Consumer Cellular, Restorative dentistry, Cardiology, with strongest over-indexing on Consumer Cellular (25.17× the country average). Demographically, the Pensioner audience skews balanced with an average age of 54.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Pensioner fans

Demographic split for Pensioner audience in United States
MetricValue
Female53.7%
Male46.3%
Average age54.8
Estimated audience size558,465

Audience persona

The typical Pensioner fan in United States is balanced, around 54.8 years old, with strong Need for Security tendencies and a notable affinity for Consumer Cellular.

Top regions in United States

Top regions ranked by reach for Pensioner in United States
RegionReachAffinity
California66,1641.08×
Texas49,0331.02×
Florida41,0791.09×
New York34,5901.11×
North Carolina17,4331.04×
Georgia17,2911.01×
Pennsylvania16,6720.89×
Illinois16,6090.89×
Ohio16,3700.95×
Virginia16,0091.18×
New Jersey13,1970.93×
Michigan12,4440.85×
Massachusetts11,1201.01×
Washington11,1090.99×
Missouri10,5831.18×
South Carolina10,3361.23×
Tennessee10,0780.9×
Indiana9,2130.9×
Maryland9,1790.96×
Arizona7,7580.68×
Louisiana7,7431.08×
Kentucky7,4461.06×
Colorado7,2730.83×
Wisconsin6,7780.81×
Oklahoma6,4681.04×
Minnesota6,4070.8×
Oregon5,8610.92×
Alabama5,5800.72×
Connecticut5,4180.97×
Utah4,9160.98×
Washington, District of Columbia4,8322.88×
Nevada4,8240.89×
Mississippi4,4950.98×
Kansas4,2840.97×
Iowa4,2700.93×
Arkansas4,2430.92×
West Virginia2,7831.07×
Hawaii2,6591.11×
Nebraska2,4320.87×
Idaho1,9270.69×
New Hampshire1,9110.87×
New Mexico1,8610.66×
Rhode Island1,5680.88×
Maine1,4750.74×
Montana1,4120.91×
Delaware1,4050.91×
Alaska1,3891.16×
South Dakota1,2941×
North Dakota1,1631.01×
Wyoming1,1261.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pensioner audience
BrandAffinityCategory
Consumer Cellular25.17×Technology & Electronics
Restorative dentistry48.4×Health
Cardiology21.05×Health
Crédit Agricole80.87×Business & Career
Crazy, Stupid, Love.20×Movies & TV
Retirement home17.32×Home & Garden
Doctor of Medicine12.31×Business & Career
Société Générale86.73×Business & Career
Retirement6.44×Business & Career
Retirement community7.59×Kids & Family
Retirement planning7.71×Business & Career
Giant Food13.17×Food & Beverages
Dentistry4.47×Business & Career
Chase (bank)3.83×Business & Career
Ronaldinho20×Sports
Kevin De Bruyne20×Sports
Las Vegas2.76×Travel & Leisure
Dollar General2.24×Shopping
Menards2.74×Home & Garden
Thierry Henry20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pensioner audience
TraitClusterScore
Need for SecurityCONSERVATISM2
Career OrientationPOWER1.73
Quality AwarenessPREMIUM1.66
PatriotismCONSERVATISM1.65
Community OrientationOPEN1.61
Risk AppetiteTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Pensioner
CountryShare
United Kingdom14.4%
South Korea6.5%
Hungary5.6%

See Pensioner audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pensioner have in United States?

Pensioner has an estimated audience of 558,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Pensioner fans?

53.7% of Pensioner fans are female, 46.3% are male, with an average age of 54.8 years.

Which brands do Pensioner fans like most?

Pensioner fans show strongest brand affinity for Consumer Cellular (25.17×), Restorative dentistry (48.4×), and Cardiology (21.05×) over the country average.

Where do Pensioner fans live in United States?

Pensioner fans in United States are most concentrated in California (reach 66,164), Texas (reach 49,033), and Florida (reach 41,079). These three regions account for the largest share of the active audience.

What other brands do Pensioner fans also like?

Beyond Pensioner itself, the audience over-indexes on Restorative dentistry (48.4×), Cardiology (21.05×), Crédit Agricole (80.87×), and Crazy, Stupid, Love. (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pensioner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.