Retirement home Audience in United States

Retirement home logo

Retirement home has an estimated audience of 4,101,698 people in United States. 68.3% are female, 31.7% are male, average age 49.2. Top regions: California, Texas, Florida. Top brand affinities: Retirement community, Retirement age, Old age, Retirement, Medicare (United States).

The average Retirement home fan in United States is 49.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Retirement community, Retirement age, Old age, with strongest over-indexing on Retirement community (12.87× the country average). Demographically, the Retirement home audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Retirement home fans

Demographic split for Retirement home audience in United States
MetricValue
Female68.3%
Male31.7%
Average age49.2
Estimated audience size4,101,698

Audience persona

The typical Retirement home fan in United States is more female, around 49.2 years old, with strong Family Orientation tendencies and a notable affinity for Retirement community.

Top regions in United States

Top regions ranked by reach for Retirement home in United States
RegionReachAffinity
California606,1501.34×
Texas418,1611.19×
Florida342,3521.23×
New York212,3490.93×
North Carolina159,8231.29×
Pennsylvania155,2091.12×
Ohio152,9091.21×
Georgia150,3371.19×
Illinois149,9351.1×
Virginia131,9931.32×
Washington121,9971.48×
Michigan101,9340.95×
Oregon94,7032.01×
Arizona89,6151.07×
Tennessee81,7370.99×
Colorado76,7651.19×
Missouri75,2451.14×
New Jersey74,0550.71×
Maryland72,9911.03×
Indiana71,7750.96×
South Carolina70,0861.14×
Massachusetts56,3160.7×
Alabama52,1900.91×
Minnesota51,2700.87×
Louisiana50,0290.95×
Wisconsin49,6290.8×
Utah48,7751.33×
Kentucky44,2000.86×
Oklahoma41,6610.91×
Nevada36,7970.93×
Kansas36,6711.13×
Arkansas35,0901.04×
Iowa33,7101×
Mississippi31,5990.94×
Connecticut30,6010.74×
Nebraska24,7401.2×
Idaho19,6520.96×
New Mexico18,8250.92×
Hawaii14,9370.85×
West Virginia14,0730.74×
North Dakota13,0091.54×
Washington, District of Columbia10,5360.85×
Delaware9,6190.85×
Montana9,1570.8×
New Hampshire9,0500.56×
Rhode Island8,5570.66×
South Dakota8,4490.89×
Maine8,2790.56×
Alaska6,3940.73×
Vermont4,1190.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retirement home audience
BrandAffinityCategory
Retirement community12.87×Kids & Family
Retirement age15.17×Business & Career
Old age6.4×Politics & Society
Retirement6.54×Business & Career
Medicare (United States)6.27×Health
Retirement planning7.15×Business & Career
Family caregivers9.48×Kids & Family
Chase (bank)3.6×Business & Career
Baby boomers5.79×Kids & Family
Fox News Channel1.89×Movies & TV
AARP5.52×Politics & Society
Assisted living7.97×Kids & Family
Medigap7.5×Politics & Society
Robert Redford4.34×Movies & TV
Live-In Caregiver9.44×Health
Arthritis awareness4.69×Health
Caregiver4.61×Health
Independent living11.56×Politics & Society
Home Ownership Scheme20.55×Politics & Society
Breaking news1.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retirement home audience
TraitClusterScore
Family OrientationCONSERVATISM4.17
Quality AwarenessPREMIUM1.9
PatriotismCONSERVATISM1.49
Need for SecurityCONSERVATISM1.45
TravellingTHRILL1.37
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Retirement home
CountryShare
United States32.1%
Japan6.7%
United Kingdom6.5%

See Retirement home audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Retirement home have in United States?

Retirement home has an estimated audience of 4,101,698 people in United States, concentrated in California and Texas.

What is the gender split and age of Retirement home fans?

68.3% of Retirement home fans are female, 31.7% are male, with an average age of 49.2 years.

Which brands do Retirement home fans like most?

Retirement home fans show strongest brand affinity for Retirement community (12.87×), Retirement age (15.17×), and Old age (6.4×) over the country average.

Where do Retirement home fans live in United States?

Retirement home fans in United States are most concentrated in California (reach 606,150), Texas (reach 418,161), and Florida (reach 342,352). These three regions account for the largest share of the active audience.

What other brands do Retirement home fans also like?

Beyond Retirement home itself, the audience over-indexes on Retirement age (15.17×), Old age (6.4×), Retirement (6.54×), and Medicare (United States) (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.