Rascasse Audience Intelligence

Retirement home Audience in United States

A data profile of the people who buy, follow and care about Retirement home in United States — modelled from more than twelve digital signal sources. Retirement home has an estimated audience of 4,101,698 people in United States.

#4266among Topic in United States#521in Home & Garden

The average Retirement home fan in United States is 49.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Retirement community, Retirement age, Old age, with strongest over-indexing on Retirement community (12.87× the country average).

Demographically, the Retirement home audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retirement home fan in United States is more female, around 49.2 years old, with strong Family Orientation tendencies and a notable affinity for Retirement community.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retirement home profile in United States.

Audience size
4.1M
in United States
Gender
68.3%♀
31.7% male
Age
49.2
average years
Country rank
#7889
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retirement home fans

68.3% are female, 31.7% are male, average age 49.2.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Retirement home audience in United States
MetricValue
Female68.3%
Male31.7%
Average age49.2
Estimated audience size4,101,698
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the Retirement home audience in United States
Age bracketShare%
16-1910%
20-298%
30-399%
40-4915%
50+57%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Retirement home audience comes from United States.

Worldwide audience distribution share by country for Retirement home
CountryShare
United States32.1%
Japan6.7%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retirement home audience in United States is strongest.

Fig. 05

Top regions by affinity

Retirement home fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~90K1.91×
02North Dakota~10K1.38×
03Washington~100K1.37×
04Virginia~100K1.34×
05Kansas~40K1.28×
06Iowa~40K1.25×
07Michigan~100K1.23×
08California~500K1.21×
09Colorado~80K1.18×
10Nebraska~20K1.17×
11Ohio~100K1.16×
12Utah~40K1.16×
13North Carolina~100K1.14×
14Idaho~20K1.11×
15Texas~400K1.10×
16Missouri~70K1.10×
17Florida~300K1.09×
18Georgia~100K1.05×
19Pennsylvania~100K1.04×
20Illinois~100K1.04×
21Arizona~90K1.04×
22Maryland~70K1.04×
23South Carolina~60K1.03×
24Tennessee~80K1.02×
25Arkansas~30K1.02×
26Montana~10K1.01×
27Wyoming~6K1.00×
28South Dakota~9K0.99×
29Oklahoma~40K0.94×
30Alabama~50K0.93×
31Mississippi~30K0.93×
32New Mexico~20K0.93×
33Hawaii~20K0.92×
34Louisiana~50K0.91×
35Delaware~10K0.91×
36Minnesota~50K0.90×
37Indiana~70K0.89×
38Nevada~40K0.89×
39Alaska~8K0.87×
40Kentucky~40K0.86×
41Washington, District of Columbia~10K0.85×
42West Virginia~20K0.83×
43New Hampshire~10K0.82×
44New York~200K0.81×
45Wisconsin~50K0.81×
46Maine~10K0.81×
47Connecticut~30K0.79×
48Rhode Island~10K0.79×
49New Jersey~80K0.72×
50Massachusetts~60K0.70×
Fig. 06

Affinity by region

Affinity by region — Retirement home, United States
0.70×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retirement home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retirement home audience
#·InterestCategoryAffinity×
01Home Ownership SchemePolitics & Society20.55×
02Retirement ageBusiness & Career15.17×
03Retirement communityKids & Family12.87×
04Independent livingPolitics & Society11.56×
05Family caregiversKids & Family9.48×
06Live-In CaregiverHealth9.44×
07Assisted livingKids & Family7.97×
08MedigapPolitics & Society7.50×
09Retirement planningBusiness & Career7.15×
10RetirementBusiness & Career6.54×
11Old agePolitics & Society6.40×
12Medicare (United States)Health6.27×
13Baby boomersKids & Family5.79×
14AARPPolitics & Society5.52×
15Arthritis awarenessHealth4.69×
16CaregiverHealth4.61×
17Robert RedfordMovies & TV4.34×
18Dick Van DykeMovies & TV3.08×
19Mitch McConnellPolitics & Society2.70×
20Donald TrumpPolitics & Society1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retirement home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retirement home audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.90×
SpiritualityBALANCE1.53×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retirement home audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Early Adopter MentalityPOWER0.62×
ExtroversionTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retirement home have in United States?

Retirement home has an estimated audience of 4,101,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retirement home fans?

68.3% of Retirement home fans are female, 31.7% are male, with an average age of 49.2 years.

03

Which brands do Retirement home fans like most?

Retirement home fans show strongest brand affinity for Retirement community (12.87×), Retirement age (15.17×), and Old age (6.4×) over the country average.

04

Where do Retirement home fans live in United States?

Retirement home fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Retirement home fans also like?

Beyond Retirement home itself, the audience over-indexes on Retirement age (15.17×), Old age (6.4×), Retirement (6.54×), and Medicare (United States) (6.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Retirement home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →