Rascasse Audience Intelligence

Independent living Audience in United States

A data profile of the people who buy, follow and care about Independent living in United States — modelled from more than twelve digital signal sources. Independent living has an estimated audience of 2,272,995 people in United States.

#5914among Topic in United States#824in Politics & Society

The average Independent living fan in United States is 50.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Retirement community, Elderly care, Retirement planning, with strongest over-indexing on Retirement community (11.96× the country average).

Demographically, the Independent living audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Independent living fan in United States is more female, around 50.4 years old, with strong Family Orientation tendencies and a notable affinity for Retirement community.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independent living profile in United States.

Audience size
2.3M
in United States
Gender
70.2%♀
29.8% male
Age
50.4
average years
Country rank
#12842
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independent living fans

70.2% are female, 29.8% are male, average age 50.4.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Independent living audience in United States
MetricValue
Female70.2%
Male29.8%
Average age50.4
Estimated audience size2,272,995
Fig. 03

Age distribution

Ø 50.4
average years
Age distribution of the Independent living audience in United States
Age bracketShare%
16-198%
20-296%
30-399%
40-4918%
50+59%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Independent living audience comes from United States.

Worldwide audience distribution share by country for Independent living
CountryShare
United States56.5%
Australia12.6%
United Kingdom11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independent living audience in United States is strongest.

Fig. 05

Top regions by affinity

Independent living fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~30K2.34×
02Missouri~80K2.19×
03Kansas~30K1.91×
04Florida~200K1.52×
05Michigan~80K1.33×
06Iowa~20K1.33×
07Arkansas~20K1.30×
08North Carolina~80K1.24×
09Virginia~70K1.18×
10Tennessee~50K1.18×
11Colorado~40K1.17×
12Arizona~50K1.14×
13Ohio~80K1.11×
14Oregon~30K1.09×
15Oklahoma~30K1.07×
16Pennsylvania~80K1.06×
17Indiana~40K1.06×
18Utah~20K1.05×
19New York~100K1.04×
20Rhode Island~7K1.02×
21Illinois~70K0.99×
22South Dakota~5K0.98×
23Washington~40K0.97×
24Maryland~40K0.95×
25Wisconsin~30K0.95×
26Minnesota~30K0.95×
27Vermont~4K0.92×
28Hawaii~9K0.90×
29Connecticut~20K0.89×
30Mississippi~20K0.89×
31Montana~6K0.89×
32Delaware~6K0.89×
33Alaska~4K0.89×
34Massachusetts~40K0.88×
35Idaho~10K0.88×
36New Mexico~10K0.88×
37South Carolina~30K0.86×
38North Dakota~4K0.86×
39Louisiana~20K0.85×
40Texas~200K0.83×
41New Hampshire~7K0.82×
42Maine~7K0.82×
43California~200K0.81×
44Georgia~60K0.81×
45West Virginia~8K0.80×
46Kentucky~20K0.79×
47Washington, District of Columbia~5K0.78×
48Alabama~20K0.77×
49Nevada~20K0.77×
50New Jersey~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Independent living, United States
0.74×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independent living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independent living audience
#·InterestCategoryAffinity×
01Elderly careHealth23.59×
02Retirement communityKids & Family11.96×
03Retirement homeHome & Garden11.56×
04Consumer CellularTechnology & Electronics11.33×
05Retirement planningBusiness & Career8.41×
06YMCAPolitics & Society6.71×
07Diabetes mellitus type 2 awarenessHealth5.99×
08Health insuranceBusiness & Career4.47×
09RetirementBusiness & Career4.44×
10Home insuranceBusiness & Career4.35×
11Life insuranceBusiness & Career4.27×
12CitibankBusiness & Career4.23×
13Sustainable energyHome & Garden4.02×
14PharmacyBusiness & Career3.47×
15Charitable organizationPolitics & Society3.30×
16Nonprofit organizationPolitics & Society2.39×
17Home AppliancesHome & Garden2.30×
18Mortgage loansBusiness & Career2.24×
19Health careBusiness & Career2.06×
20PinterestInternet & Social Media2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independent living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independent living audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM6.71×
PatriotismCONSERVATISM2.67×
Career OrientationPOWER2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independent living audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.34×
Early Adopter MentalityPOWER0.66×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independent living have in United States?

Independent living has an estimated audience of 2,272,995 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Independent living fans?

70.2% of Independent living fans are female, 29.8% are male, with an average age of 50.4 years.

03

Which brands do Independent living fans like most?

Independent living fans show strongest brand affinity for Retirement community (11.96×), Elderly care (23.59×), and Retirement planning (8.41×) over the country average.

04

Where do Independent living fans live in United States?

Independent living fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Independent living fans also like?

Beyond Independent living itself, the audience over-indexes on Elderly care (23.59×), Retirement planning (8.41×), Consumer Cellular (11.33×), and Retirement home (11.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Independent living audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Independent living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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