Independent living Audience in United States

Independent living logo

Independent living has an estimated audience of 2,272,995 people in United States. 70.2% are female, 29.8% are male, average age 50.4. Top regions: Florida, California, Texas. Top brand affinities: Layne Staley, Brunello Cucinelli, Public speaking, Women's empowerment, Leverage (TV series).

The average Independent living fan in United States is 50.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Layne Staley, Brunello Cucinelli, Public speaking, with strongest over-indexing on Layne Staley (4.59× the country average). Demographically, the Independent living audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Independent living fans

Demographic split for Independent living audience in United States
MetricValue
Female70.2%
Male29.8%
Average age50.4
Estimated audience size2,272,995

Audience persona

The typical Independent living fan in United States is more female, around 50.4 years old, with strong Family Orientation tendencies and a notable affinity for Layne Staley.

Top regions in United States

Top regions ranked by reach for Independent living in United States
RegionReachAffinity
Florida266,9741.73×
California223,5680.89×
Texas180,8710.93×
New York133,9841.05×
Missouri91,0362.48×
North Carolina90,6091.32×
Pennsylvania79,8061.04×
Ohio79,0741.13×
Illinois73,7870.97×
Virginia66,5431.2×
Tennessee62,3321.37×
Michigan60,8491.02×
Georgia51,7400.74×
Arizona49,6351.07×
Washington46,2811.02×
Indiana43,6081.05×
New Jersey42,5890.74×
Massachusetts41,9970.94×
Colorado40,7971.14×
Kansas39,8292.22×
Maryland38,1700.98×
Wisconsin32,3860.95×
Nebraska29,7142.61×
Minnesota29,1120.89×
Iowa28,0011.5×
Oregon27,7981.07×
South Carolina26,9650.79×
Arkansas26,5881.42×
Utah25,3451.25×
Oklahoma23,0580.91×
Louisiana22,7190.78×
Alabama22,1990.7×
Connecticut19,9980.88×
Kentucky18,3470.64×
Nevada15,7570.72×
Mississippi12,4230.66×
Idaho9,9010.87×
Hawaii9,2530.95×
New Mexico9,1670.8×
West Virginia5,8270.55×
New Hampshire5,0890.57×
South Dakota4,9030.93×
Rhode Island4,8220.67×
Washington, District of Columbia4,0170.59×
Delaware3,9860.64×
Maine3,7990.47×
Montana3,6500.58×
Alaska3,0240.62×
Vermont2,9180.73×
North Dakota2,5330.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Independent living audience
BrandAffinityCategory
Layne Staley4.59×Music & Radio
Brunello Cucinelli3.61×Fashion & Accessoires
Public speaking1.69×Politics & Society
Women's empowerment1.73×Politics & Society
Leverage (TV series)2.5×Movies & TV
Hebe2.44×Home & Garden
WKRN-TV2.43×Movies & TV
Elina Svitolina3.13×Sports
Overboard (film)2.49×Movies & TV
Voltron: Legendary Defender5.03×Movies & TV
Solo climbing2.12×Sports
Nantes3.02×Travel & Leisure
Cullinan Diamond4.67×
Fast Five2.23×Movies & TV
Northrop Grumman1.72×Business & Career
Lebanese cuisine2.03×Food & Beverages
Colorado River1.71×Travel & Leisure
Eddie Hearn5.38×Sports
Hattiesburg, Mississippi2.38×Travel & Leisure
Cachaça4.84×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independent living audience
TraitClusterScore
Family OrientationCONSERVATISM4.41
Need for SecurityCONSERVATISM1.78
Quality AwarenessPREMIUM1.72
Career OrientationPOWER1.67
Price SensitivityPREMIUM1.56
TravellingTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Independent living
CountryShare
United States56.5%
Australia12.6%
United Kingdom11.1%

See Independent living audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Independent living have in United States?

Independent living has an estimated audience of 2,272,995 people in United States, concentrated in Florida and California.

What is the gender split and age of Independent living fans?

70.2% of Independent living fans are female, 29.8% are male, with an average age of 50.4 years.

Which brands do Independent living fans like most?

Independent living fans show strongest brand affinity for Layne Staley (4.59×), Brunello Cucinelli (3.61×), and Public speaking (1.69×) over the country average.

Where do Independent living fans live in United States?

Independent living fans in United States are most concentrated in Florida (reach 266,974), California (reach 223,568), and Texas (reach 180,871). These three regions account for the largest share of the active audience.

What other brands do Independent living fans also like?

Beyond Independent living itself, the audience over-indexes on Brunello Cucinelli (3.61×), Public speaking (1.69×), Women's empowerment (1.73×), and Leverage (TV series) (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Independent living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.