Diabetes mellitus type 2 awareness Audience in United States
Diabetes mellitus type 2 awareness has an estimated audience of 10,100,794 people in United States. 60.4% are female, 39.6% are male, average age 52.4. Top brand affinities: Diabetic diet, Medicare (United States), Diabetes mellitus awareness, Google News, Cholesterol.
Top brand affinities include Diabetic diet, Medicare (United States), Diabetes mellitus awareness, with strongest over-indexing on Diabetic diet (14.51× the country average). Demographically, the Diabetes mellitus type 2 awareness audience skews more female with an average age of 52.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Health · Type: Topic
Demographics of Diabetes mellitus type 2 awareness fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 52.4 |
| Estimated audience size | 10,100,794 |
Audience persona
The typical Diabetes mellitus type 2 awareness fan in United States is more female, around 52.4 years old, with strong Risk Appetite tendencies and a notable affinity for Diabetic diet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diabetic diet | 14.51× | Health |
| Medicare (United States) | 5.53× | Health |
| Diabetes mellitus awareness | 4.75× | Health |
| Google News | 4.03× | News |
| Cholesterol | 5.82× | Food & Beverages |
| LabCorp | 3.88× | Health |
| Medigap | 8.09× | Politics & Society |
| Old age | 3.98× | Politics & Society |
| Medicine | 2.12× | Business & Career |
| Arthritis awareness | 5.16× | Health |
| Retirement community | 4.73× | Kids & Family |
| Retirement | 3.97× | Business & Career |
| Retirement age | 6.52× | Business & Career |
| AARP | 4.92× | Politics & Society |
| American Diabetes Association | 11.2× | Health |
| Rheumatoid Arthritis awareness | 5.92× | Health |
| Dollar General | 2.13× | Shopping |
| Medicare Advantage | 8.71× | Health |
| Symptom | 2.47× | Health |
| Retirement planning | 4.37× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.99 |
| Family Orientation | CONSERVATISM | 1.57 |
| Career Orientation | POWER | 1.34 |
| Quality Awareness | PREMIUM | 1.27 |
| Need for Security | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 7.6% |
| India | 3.0% |
See Diabetes mellitus type 2 awareness audiences in other countries
- Diabetes mellitus type 2 awareness — Germany
- Diabetes mellitus type 2 awareness — United Kingdom
- Diabetes mellitus type 2 awareness — France
- Diabetes mellitus type 2 awareness — Italy
- Diabetes mellitus type 2 awareness — Spain
- Diabetes mellitus type 2 awareness — Brazil
- Diabetes mellitus type 2 awareness — Japan
- Diabetes mellitus type 2 awareness — South Korea
- Diabetes mellitus type 2 awareness — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Diabetes mellitus type 2 awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.