Rascasse Audience Intelligence

American Diabetes Association Audience in United States

A data profile of the people who buy, follow and care about American Diabetes Association in United States — modelled from more than twelve digital signal sources. American Diabetes Association has an estimated audience of 2,406,280 people in United States.

#69among NGO / Political Party in United States#448in Health

The average American Diabetes Association fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diabetes mellitus type 2 awareness, Pharmacy, Endocrinology, with strongest over-indexing on Diabetes mellitus type 2 awareness (11.2× the country average).

Demographically, the American Diabetes Association audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Diabetes Association fan in United States is more female, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for Diabetes mellitus type 2 awareness.

Category: Health · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Diabetes Association profile in United States.

Audience size
2.4M
in United States
Gender
63.1%♀
36.9% male
Age
46.8
average years
Country rank
#12256
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Diabetes Association fans

63.1% are female, 36.9% are male, average age 46.8.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for American Diabetes Association audience in United States
MetricValue
Female63.1%
Male36.9%
Average age46.8
Estimated audience size2,406,280
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the American Diabetes Association audience in United States
Age bracketShare%
16-1912%
20-298%
30-3913%
40-4924%
50+43%
Fig. 04

Worldwide distribution

28.2%

of the worldwide American Diabetes Association audience comes from United States.

Worldwide audience distribution share by country for American Diabetes Association
CountryShare
Indonesia33.2%
United States28.2%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Diabetes Association audience in United States is strongest.

Fig. 05

Top regions by affinity

American Diabetes Association fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K4.08×
02North Dakota~8K1.74×
03Nevada~30K1.46×
04Michigan~80K1.31×
05Idaho~20K1.31×
06Ohio~90K1.24×
07Minnesota~40K1.24×
08Washington, District of Columbia~8K1.13×
09Vermont~4K1.07×
10Virginia~60K1.06×
11Kansas~20K1.01×
12Illinois~80K1.00×
13Maryland~40K0.99×
14Maine~8K0.98×
15Massachusetts~40K0.95×
16Missouri~40K0.93×
17South Dakota~5K0.92×
18Washington~40K0.91×
19New Hampshire~8K0.91×
20Alaska~5K0.91×
21Oregon~20K0.90×
22West Virginia~10K0.90×
23Nebraska~10K0.89×
24Arkansas~20K0.88×
25Pennsylvania~70K0.87×
26North Carolina~60K0.87×
27Wisconsin~30K0.87×
28Rhode Island~7K0.87×
29Kentucky~30K0.86×
30Connecticut~20K0.86×
31California~200K0.85×
32Indiana~40K0.85×
33Iowa~20K0.85×
34Hawaii~9K0.85×
35Delaware~6K0.85×
36New York~100K0.84×
37Georgia~60K0.84×
38Colorado~30K0.84×
39Alabama~30K0.84×
40Louisiana~30K0.84×
41Montana~5K0.83×
42Texas~200K0.82×
43Tennessee~40K0.82×
44Arizona~40K0.81×
45Utah~20K0.81×
46Mississippi~20K0.81×
47South Carolina~30K0.80×
48New Mexico~9K0.79×
49New Jersey~50K0.78×
50Florida~100K0.76×
Fig. 06

Affinity by region

Affinity by region — American Diabetes Association, United States
0.76×1.00×4.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Diabetes Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Diabetes Association audience
#·InterestCategoryAffinity×
01Diabetes mellitus type 2 awarenessHealth11.20×
02EndocrinologyHealth10.77×
03Elderly careHealth7.39×
04Sugar substituteFood & Beverages3.94×
05HypermarketShopping3.50×
06Health insuranceBusiness & Career3.43×
07CitibankBusiness & Career3.43×
08Sustainable energyHome & Garden3.29×
09Microwave ovenHome & Garden3.23×
10PharmacyBusiness & Career3.20×
11Life insuranceBusiness & Career3.16×
12Home insuranceBusiness & Career3.09×
13Charitable organizationPolitics & Society2.88×
14Discount storesShopping2.33×
15Nonprofit organizationPolitics & Society2.11×
16Organic foodFood & Beverages1.94×
17WalgreensShopping1.85×
18Dollar GeneralShopping1.73×
19Health careBusiness & Career1.63×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Diabetes Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Diabetes Association audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.65×
Community OrientationOPEN2.07×
Career OrientationPOWER2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Diabetes Association audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Luxury OrientationPREMIUM0.66×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Diabetes Association have in United States?

American Diabetes Association has an estimated audience of 2,406,280 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Diabetes Association fans?

63.1% of American Diabetes Association fans are female, 36.9% are male, with an average age of 46.8 years.

03

Which brands do American Diabetes Association fans like most?

American Diabetes Association fans show strongest brand affinity for Diabetes mellitus type 2 awareness (11.2×), Pharmacy (3.2×), and Endocrinology (10.77×) over the country average.

04

Where do American Diabetes Association fans live in United States?

American Diabetes Association fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Diabetes Association fans also like?

Beyond American Diabetes Association itself, the audience over-indexes on Pharmacy (3.2×), Endocrinology (10.77×), Health insurance (3.43×), and Nonprofit organization (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See American Diabetes Association audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Diabetes Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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