American Diabetes Association Audience in United States

American Diabetes Association has an estimated audience of 2,364,216 people in United States. 63.1% are female, 36.9% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Diabetes mellitus type 2 awareness, Dollar General, Bachelor of Business Administration, Non-fiction books, Walgreens.

The average American Diabetes Association fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diabetes mellitus type 2 awareness, Dollar General, Bachelor of Business Administration, with strongest over-indexing on Diabetes mellitus type 2 awareness (11.24× the country average). Demographically, the American Diabetes Association audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party · Subtype: Charity

Demographics of American Diabetes Association fans

Demographic split for American Diabetes Association audience in United States
MetricValue
Female63.1%
Male36.9%
Average age46.8
Estimated audience size2,364,216

Audience persona

The typical American Diabetes Association fan in United States is more female, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for Diabetes mellitus type 2 awareness.

Top regions in United States

Top regions ranked by reach for American Diabetes Association in United States
RegionReachAffinity
California250,6890.96×
Texas179,0500.88×
Florida146,6570.92×
New York126,0210.95×
Illinois89,9201.14×
Ohio84,2301.16×
Oklahoma78,7423×
Michigan75,5131.22×
Pennsylvania73,6220.92×
North Carolina67,6750.95×
Virginia66,2911.15×
Georgia65,9230.91×
New Jersey52,4640.87×
Washington49,5571.04×
Massachusetts48,3701.04×
Tennessee43,8650.92×
Arizona43,6160.9×
Maryland42,9491.06×
Indiana40,3470.93×
Minnesota39,7521.17×
Missouri37,1380.97×
Colorado36,3780.98×
Wisconsin32,2130.91×
South Carolina28,3800.8×
Alabama28,1170.85×
Oregon26,6860.98×
Kentucky26,1240.88×
Louisiana25,1380.82×
Connecticut22,2150.94×
Utah20,5410.97×
Nevada19,0500.83×
Kansas18,6031×
Arkansas17,6230.9×
Iowa17,5780.9×
Idaho15,1221.28×
Mississippi14,7750.76×
Nebraska10,7070.9×
Washington, District of Columbia10,1191.42×
West Virginia9,7130.88×
New Mexico9,5180.8×
Hawaii8,6010.85×
Maine8,3520.99×
New Hampshire8,2200.88×
Rhode Island6,5150.87×
North Dakota6,4911.34×
Delaware5,4450.83×
Montana5,2730.8×
South Dakota4,6710.85×
Alaska4,4140.87×
Vermont4,2721.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Diabetes Association audience
BrandAffinityCategory
Diabetes mellitus type 2 awareness11.24×Health
Dollar General2.45×Shopping
Bachelor of Business Administration21.39×Business & Career
Non-fiction books4.24×Literature
Walgreens2.13×Shopping
Chase (bank)2.45×Business & Career
CVS Pharmacy2.45×Shopping
Texas Roadhouse1.95×Food & Beverages
Kroger2.16×Food & Beverages
Health insurance2.88×Business & Career
Pinterest1.53×Internet & Social Media
Dollar Tree1.79×Shopping
Life insurance2.66×Business & Career
Menards2.21×Home & Garden
Breaking news1.58×Movies & TV
Red wine3.93×Food & Beverages
Home insurance2.88×Business & Career
Local news1.76×News
Take-out2.04×Food & Beverages
Wells Fargo1.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Diabetes Association audience
TraitClusterScore
Family OrientationCONSERVATISM2.29
Career OrientationPOWER1.54
Community OrientationOPEN1.45
Convenience OrientationPREMIUM1.36
Need for SecurityCONSERVATISM1.3
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for American Diabetes Association
CountryShare
Indonesia34.1%
United States28.5%
Japan9.0%

See American Diabetes Association audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does American Diabetes Association have in United States?

American Diabetes Association has an estimated audience of 2,364,216 people in United States, concentrated in California and Texas.

What is the gender split and age of American Diabetes Association fans?

63.1% of American Diabetes Association fans are female, 36.9% are male, with an average age of 46.8 years.

Which brands do American Diabetes Association fans like most?

American Diabetes Association fans show strongest brand affinity for Diabetes mellitus type 2 awareness (11.24×), Dollar General (2.45×), and Bachelor of Business Administration (21.39×) over the country average.

Where do American Diabetes Association fans live in United States?

American Diabetes Association fans in United States are most concentrated in California (reach 250,689), Texas (reach 179,050), and Florida (reach 146,657). These three regions account for the largest share of the active audience.

What other brands do American Diabetes Association fans also like?

Beyond American Diabetes Association itself, the audience over-indexes on Dollar General (2.45×), Bachelor of Business Administration (21.39×), Non-fiction books (4.24×), and Walgreens (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Diabetes Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.