Medigap Audience in United States

Medigap has an estimated audience of 6,272,462 people in United States. 56.1% are female, 43.9% are male, average age 52.0. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Medigap fan in United States is 52.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Medigap audience skews more female with an average age of 52.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Medigap fans

Demographic split for Medigap audience in United States
MetricValue
Female56.1%
Male43.9%
Average age52.0
Estimated audience size6,272,462

Audience persona

The typical Medigap fan in United States is more female, around 52.0 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Medigap in United States
RegionReachAffinity
California545,6910.79×
Florida428,8071.01×
Texas413,4990.77×
New York342,0440.98×
Pennsylvania235,3061.11×
Illinois196,1030.94×
New Jersey180,2651.13×
Georgia168,5640.87×
Virginia166,3611.09×
Ohio161,8600.84×
North Carolina160,1750.85×
Michigan143,7000.88×
Washington123,0520.98×
Massachusetts121,6270.98×
Tennessee111,1870.88×
Maryland108,7031.01×
Arizona104,2580.81×
Indiana99,5750.87×
Minnesota94,3171.05×
Missouri93,1800.92×
Colorado84,2380.85×
Wisconsin83,2180.88×
Kentucky78,6551×
Oregon75,4251.05×
South Carolina74,1690.79×
Alabama73,8560.84×
Louisiana68,5680.85×
Connecticut67,7751.08×
Oklahoma63,1720.91×
Iowa53,0351.03×
Mississippi49,5760.96×
Kansas47,0440.95×
Arkansas46,9790.91×
Nevada46,5680.77×
Nebraska38,8921.24×
Utah37,1300.66×
Washington, District of Columbia33,9231.8×
Idaho29,8150.95×
New Hampshire29,6011.2×
New Mexico29,5640.94×
West Virginia29,5591.01×
Hawaii28,0811.04×
Rhode Island23,5181.18×
Maine20,2490.9×
Alaska18,6061.39×
Delaware18,1451.05×
Vermont17,0811.55×
Montana16,6150.95×
North Dakota15,9681.24×
South Dakota14,8381.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medigap audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Health insurance6.36×Business & Career
Hobby Lobby3.11×Home & Garden
Life insurance4.7×Business & Career
Planet Fitness2.99×Sports
Dentistry4.08×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Retirement4.7×Business & Career
MSN2.66×News
Diabetes mellitus type 2 awareness6.57×Health
Retirement planning5.86×Business & Career
Home insurance4.44×Business & Career
Local news2.72×News
Retirement community5.2×Kids & Family
Fox News Channel1.86×Movies & TV
Diaper bag4.14×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medigap audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
Quality AwarenessPREMIUM1.83
Need for SecurityCONSERVATISM1.52
Price SensitivityPREMIUM1.43
TravellingTHRILL1.4
TraditionCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Medigap
CountryShare
United States89.2%
Japan2.1%
India1.0%

See Medigap audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Medigap have in United States?

Medigap has an estimated audience of 6,272,462 people in United States, concentrated in California and Florida.

What is the gender split and age of Medigap fans?

56.1% of Medigap fans are female, 43.9% are male, with an average age of 52.0 years.

Which brands do Medigap fans like most?

Medigap fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Medigap fans live in United States?

Medigap fans in United States are most concentrated in California (reach 545,691), Florida (reach 428,807), and Texas (reach 413,499). These three regions account for the largest share of the active audience.

What other brands do Medigap fans also like?

Beyond Medigap itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medigap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.