Rascasse Audience Intelligence

Medigap Audience in United States

A data profile of the people who buy, follow and care about Medigap in United States — modelled from more than twelve digital signal sources. Medigap has an estimated audience of 6,272,462 people in United States.

#3273among Topic in United States#348in Politics & Society

The average Medigap fan in United States is 52.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Health insurance, Life insurance, Home insurance, with strongest over-indexing on Health insurance (9.49× the country average).

Demographically, the Medigap audience skews more female with an average age of 52.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medigap fan in United States is more female, around 52.0 years old, with strong Family Orientation tendencies and a notable affinity for Health insurance.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medigap profile in United States.

Audience size
6.3M
in United States
Gender
56.1%♀
43.9% male
Age
52.0
average years
Country rank
#5530
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medigap fans

56.1% are female, 43.9% are male, average age 52.0.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Medigap audience in United States
MetricValue
Female56.1%
Male43.9%
Average age52.0
Estimated audience size6,272,462
Fig. 03

Age distribution

Ø 52.0
average years
Age distribution of the Medigap audience in United States
Age bracketShare%
16-196%
20-296%
30-397%
40-4912%
50+68%
Fig. 04

Worldwide distribution

89.2%

of the worldwide Medigap audience comes from United States.

Worldwide audience distribution share by country for Medigap
CountryShare
United States89.2%
Japan2.1%
India1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medigap audience in United States is strongest.

Fig. 05

Top regions by affinity

Medigap fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.52×
02Washington, District of Columbia~30K1.41×
03New Hampshire~30K1.27×
04Minnesota~100K1.21×
05Virginia~200K1.14×
06Pennsylvania~200K1.13×
07Rhode Island~20K1.11×
08Oregon~80K1.10×
09Alaska~10K1.09×
10Maryland~100K1.07×
11New Jersey~200K1.06×
12Idaho~30K1.06×
13Connecticut~70K1.05×
14Nebraska~30K1.05×
15North Dakota~10K1.05×
16Iowa~50K1.03×
17Delaware~20K1.03×
18South Dakota~10K1.03×
19Florida~400K1.01×
20Massachusetts~100K1.01×
21West Virginia~30K1.01×
22Maine~20K0.99×
23Washington~100K0.98×
24Kentucky~80K0.98×
25Hawaii~30K0.98×
26Montana~20K0.98×
27Mississippi~50K0.97×
28Kansas~50K0.96×
29Missouri~100K0.95×
30Wisconsin~90K0.95×
31Arkansas~50K0.95×
32New York~300K0.94×
33New Mexico~30K0.94×
34Illinois~200K0.91×
35Michigan~100K0.90×
36Alabama~80K0.90×
37Louisiana~70K0.90×
38Tennessee~100K0.89×
39Colorado~90K0.89×
40Oklahoma~60K0.89×
41Georgia~200K0.88×
42South Carolina~80K0.88×
43Indiana~100K0.87×
44Ohio~200K0.86×
45North Carolina~200K0.86×
46Arizona~100K0.85×
47Nevada~50K0.82×
48California~500K0.79×
49Texas~400K0.76×
50Utah~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Medigap, United States
0.76×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medigap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medigap audience
#·InterestCategoryAffinity×
01Elderly careHealth11.54×
02Health insuranceBusiness & Career9.49×
03Retirement planningBusiness & Career8.69×
04Diabetes mellitus type 2 awarenessHealth8.09×
05Life insuranceBusiness & Career7.55×
06Home insuranceBusiness & Career7.40×
07Traditional medicineHealth6.54×
08Retirement communityKids & Family6.25×
09RetirementBusiness & Career5.31×
10Sustainable energyHome & Garden5.04×
11PharmacyBusiness & Career5.01×
12NostalgiaHome & Garden4.34×
13Vehicle insuranceCars & Mobility3.96×
14TraditionPolitics & Society3.44×
15American AirlinesTravel & Leisure3.30×
16Health careBusiness & Career3.17×
17InsuranceBusiness & Career3.13×
18Nonprofit organizationPolitics & Society2.92×
19Breaking newsMovies & TV2.71×
20Donald TrumpPolitics & Society2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medigap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medigap audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.32×
Quality AwarenessPREMIUM2.53×
PatriotismCONSERVATISM2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medigap audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
ExtroversionTHRILL0.74×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medigap have in United States?

Medigap has an estimated audience of 6,272,462 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Medigap fans?

56.1% of Medigap fans are female, 43.9% are male, with an average age of 52.0 years.

03

Which brands do Medigap fans like most?

Medigap fans show strongest brand affinity for Health insurance (9.49×), Life insurance (7.55×), and Home insurance (7.4×) over the country average.

04

Where do Medigap fans live in United States?

Medigap fans in United States are most concentrated in California (reach ~500K), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Medigap fans also like?

Beyond Medigap itself, the audience over-indexes on Life insurance (7.55×), Home insurance (7.4×), Retirement planning (8.69×), and Pharmacy (5.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Medigap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medigap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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