Traditional medicine Audience in United States

Traditional medicine logo

Traditional medicine has an estimated audience of 12,385,562 people in United States. 72.3% are female, 27.7% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Medicine, Medicare (United States), Old age, Medigap, Arthritis awareness.

The average Traditional medicine fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Medicine, Medicare (United States), Old age, with strongest over-indexing on Medicine (2.06× the country average). Demographically, the Traditional medicine audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Traditional medicine fans

Demographic split for Traditional medicine audience in United States
MetricValue
Female72.3%
Male27.7%
Average age46.7
Estimated audience size12,385,562

Audience persona

The typical Traditional medicine fan in United States is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Medicine.

Top regions in United States

Top regions ranked by reach for Traditional medicine in United States
RegionReachAffinity
California1,621,9881.19×
Texas825,0240.77×
Florida773,7190.92×
New York737,0211.06×
Illinois429,7831.04×
Pennsylvania328,2770.79×
Virginia308,6621.02×
Oklahoma296,8252.16×
Georgia286,9740.75×
North Carolina285,7030.77×
New Jersey273,7770.87×
Ohio273,7380.72×
Washington270,9221.09×
Massachusetts255,4591.05×
Michigan243,8190.75×
Arizona216,3820.86×
Maryland212,3641×
Tennessee184,9470.74×
Indiana182,7990.81×
Colorado162,7140.83×
Minnesota156,1390.88×
Oregon142,9691.01×
South Carolina139,7140.75×
Wisconsin139,0930.75×
Kentucky135,1610.87×
Missouri131,8350.66×
Alabama113,9480.66×
Connecticut105,1320.85×
Louisiana99,7450.62×
Nevada94,3000.79×
Utah85,9300.77×
Kansas85,5430.88×
New Mexico81,0911.31×
Arkansas72,4810.71×
Iowa66,4440.65×
Mississippi66,2900.65×
Idaho54,4240.88×
Hawaii51,9890.98×
West Virginia50,5160.88×
Alaska50,4111.9×
Rhode Island46,8911.19×
Nebraska44,1550.71×
Montana43,9451.28×
South Dakota43,3751.52×
Washington, District of Columbia43,3141.16×
North Dakota42,2331.66×
New Hampshire41,6230.85×
Wyoming40,8642.23×
Maine40,1680.91×
Vermont39,5311.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Traditional medicine audience
BrandAffinityCategory
Medicine2.06×Business & Career
Medicare (United States)4.21×Health
Old age3.57×Politics & Society
Medigap6.54×Politics & Society
Arthritis awareness4.29×Health
Dollar General1.95×Shopping
LabCorp2.88×Health
Symptom2.24×Health
Rheumatoid Arthritis awareness5.12×Health
Cholesterol4.12×Food & Beverages
Breaking news1.72×Movies & TV
Retirement community3.76×Kids & Family
Retirement3.18×Business & Career
Grandparent2.31×Kids & Family
Pinterest1.56×Internet & Social Media
Hair follicle2.66×Beauty & Wellness
Google News2.65×News
Local news1.87×News
Therapy1.68×Health
Home repair2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Traditional medicine audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
SpiritualityBALANCE1.27
MindfulnessBALANCE1.2
Price SensitivityPREMIUM1.15
Quality AwarenessPREMIUM1.15
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Traditional medicine
CountryShare
United States27.6%
India5.7%
Italy5.2%

See Traditional medicine audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Traditional medicine have in United States?

Traditional medicine has an estimated audience of 12,385,562 people in United States, concentrated in California and Texas.

What is the gender split and age of Traditional medicine fans?

72.3% of Traditional medicine fans are female, 27.7% are male, with an average age of 46.7 years.

Which brands do Traditional medicine fans like most?

Traditional medicine fans show strongest brand affinity for Medicine (2.06×), Medicare (United States) (4.21×), and Old age (3.57×) over the country average.

Where do Traditional medicine fans live in United States?

Traditional medicine fans in United States are most concentrated in California (reach 1,621,988), Texas (reach 825,024), and Florida (reach 773,719). These three regions account for the largest share of the active audience.

What other brands do Traditional medicine fans also like?

Beyond Traditional medicine itself, the audience over-indexes on Medicare (United States) (4.21×), Old age (3.57×), Medigap (6.54×), and Arthritis awareness (4.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Traditional medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.