Rascasse Audience Intelligence

Medicare Advantage Audience in United States

A data profile of the people who buy, follow and care about Medicare Advantage in United States — modelled from more than twelve digital signal sources. Medicare Advantage has an estimated audience of 3,610,823 people in United States.

#4573among Topic in United States#340in Health

The average Medicare Advantage fan in United States is 55.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Health insurance, Life insurance, Home insurance, with strongest over-indexing on Health insurance (9.65× the country average).

Demographically, the Medicare Advantage audience skews more female with an average age of 55.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medicare Advantage fan in United States is more female, around 55.0 years old, with strong Family Orientation tendencies and a notable affinity for Health insurance.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medicare Advantage profile in United States.

Audience size
3.6M
in United States
Gender
59.0%♀
41.0% male
Age
55.0
average years
Country rank
#8782
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medicare Advantage fans

59.0% are female, 41.0% are male, average age 55.0.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Medicare Advantage audience in United States
MetricValue
Female59.0%
Male41.0%
Average age55.0
Estimated audience size3,610,823
Fig. 03

Age distribution

Ø 55.0
average years
Age distribution of the Medicare Advantage audience in United States
Age bracketShare%
16-194%
20-293%
30-394%
40-497%
50+82%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Medicare Advantage audience comes from United States.

Worldwide audience distribution share by country for Medicare Advantage
CountryShare
United States95.6%
India0.7%
Australia0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medicare Advantage audience in United States is strongest.

Fig. 05

Top regions by affinity

Medicare Advantage fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.87×
02New Mexico~30K1.39×
03Maryland~80K1.27×
04New Hampshire~20K1.24×
05West Virginia~20K1.20×
06South Dakota~10K1.15×
07North Dakota~9K1.15×
08Florida~300K1.14×
09Virginia~100K1.13×
10Minnesota~60K1.12×
11Kentucky~50K1.10×
12Iowa~30K1.10×
13Arkansas~30K1.10×
14Oklahoma~40K1.09×
15Mississippi~30K1.08×
16Missouri~60K1.06×
17Nebraska~20K1.05×
18Vermont~7K1.04×
19North Carolina~100K1.03×
20South Carolina~60K1.03×
21Wisconsin~60K1.03×
22Tennessee~70K1.01×
23Maine~10K1.01×
24Indiana~70K1.00×
25Louisiana~50K0.99×
26Illinois~100K0.98×
27Connecticut~40K0.98×
28Kansas~30K0.98×
29Rhode Island~10K0.98×
30Arizona~70K0.96×
31Montana~10K0.96×
32Alabama~50K0.95×
33Delaware~10K0.95×
34Georgia~100K0.94×
35Michigan~90K0.94×
36Massachusetts~70K0.94×
37Oregon~40K0.94×
38Ohio~100K0.93×
39Pennsylvania~100K0.90×
40Washington~60K0.90×
41Colorado~50K0.89×
42Nevada~30K0.89×
43Texas~300K0.85×
44New York~200K0.84×
45Idaho~20K0.84×
46New Jersey~70K0.81×
47Alaska~6K0.80×
48Hawaii~10K0.79×
49California~300K0.74×
50Utah~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Medicare Advantage, United States
0.67×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medicare Advantage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medicare Advantage audience
#·InterestCategoryAffinity×
01Elderly careHealth14.43×
02Consumer CellularTechnology & Electronics11.95×
03Retirement planningBusiness & Career10.52×
04Health insuranceBusiness & Career9.65×
05Diabetes mellitus type 2 awarenessHealth8.71×
06Life insuranceBusiness & Career8.13×
07Home insuranceBusiness & Career8.13×
08Retirement communityKids & Family7.00×
09CitibankBusiness & Career5.67×
10Sustainable energyHome & Garden5.65×
11RetirementBusiness & Career5.53×
12PharmacyBusiness & Career5.22×
13NostalgiaHome & Garden4.22×
14TraditionPolitics & Society3.43×
15American AirlinesTravel & Leisure3.04×
16InsuranceBusiness & Career3.02×
17Nonprofit organizationPolitics & Society2.96×
18Health careBusiness & Career2.85×
19Breaking newsMovies & TV2.68×
20Donald TrumpPolitics & Society2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medicare Advantage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medicare Advantage audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.64×
PatriotismCONSERVATISM3.21×
Quality AwarenessPREMIUM2.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medicare Advantage audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.21×
Luxury OrientationPREMIUM0.54×
Early Adopter MentalityPOWER0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medicare Advantage have in United States?

Medicare Advantage has an estimated audience of 3,610,823 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Medicare Advantage fans?

59.0% of Medicare Advantage fans are female, 41.0% are male, with an average age of 55.0 years.

03

Which brands do Medicare Advantage fans like most?

Medicare Advantage fans show strongest brand affinity for Health insurance (9.65×), Life insurance (8.13×), and Home insurance (8.13×) over the country average.

04

Where do Medicare Advantage fans live in United States?

Medicare Advantage fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Medicare Advantage fans also like?

Beyond Medicare Advantage itself, the audience over-indexes on Life insurance (8.13×), Home insurance (8.13×), Retirement planning (10.52×), and Pharmacy (5.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Medicare Advantage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicare Advantage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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