Medicare Advantage Audience in United States

Demographics of Medicare Advantage fans

Audience persona

The typical Medicare Advantage fan in United States is more female, around 55.0 years old, with strong Family Orientation tendencies and a notable affinity for Consumer Cellular.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Medicare Advantage audiences in other countries

• Medicare Advantage — Germany
• Medicare Advantage — United Kingdom
• Medicare Advantage — France
• Medicare Advantage — Italy
• Medicare Advantage — Spain
• Medicare Advantage — Brazil
• Medicare Advantage — Japan
• Medicare Advantage — South Korea
• Medicare Advantage — India

More Health audiences in United States

• Food and drink (182,612,063)
• Music (181,108,961)
• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does Medicare Advantage have in United States?

Medicare Advantage has an estimated audience of 3,610,823 people in United States, concentrated in Florida and California.

What is the gender split and age of Medicare Advantage fans?

59.0% of Medicare Advantage fans are female, 41.0% are male, with an average age of 55.0 years.

Which brands do Medicare Advantage fans like most?

Medicare Advantage fans show strongest brand affinity for Consumer Cellular (15.52×), Retirement planning (7.81×), and Health insurance (5.41×) over the country average.

Where do Medicare Advantage fans live in United States?

Medicare Advantage fans in United States are most concentrated in Florida (reach 298,820), California (reach 293,787), and Texas (reach 242,309). These three regions account for the largest share of the active audience.

What other brands do Medicare Advantage fans also like?

Beyond Medicare Advantage itself, the audience over-indexes on Retirement planning (7.81×), Health insurance (5.41×), Retirement community (6.41×), and Retirement (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicare Advantage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.