Assisted living Audience in United States

Assisted living has an estimated audience of 5,884,901 people in United States. 70.4% are female, 29.6% are male, average age 48.7. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Consumer Cellular, Retirement community, Elderly care, Dollar General.

The average Assisted living fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Consumer Cellular, Retirement community, with strongest over-indexing on PSV Eindhoven (38.28× the country average). Demographically, the Assisted living audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: TV series

Demographics of Assisted living fans

Demographic split for Assisted living audience in United States
MetricValue
Female70.4%
Male29.6%
Average age48.7
Estimated audience size5,884,901

Audience persona

The typical Assisted living fan in United States is more female, around 48.7 years old, with strong Family Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Assisted living in United States
RegionReachAffinity
California648,4761×
Texas590,0371.17×
Florida561,9321.41×
New York292,9870.89×
Ohio219,9451.21×
Georgia216,7241.2×
North Carolina192,6991.09×
Michigan189,1141.23×
Illinois188,9230.96×
Minnesota155,6671.85×
Massachusetts145,8901.26×
Virginia144,4421.01×
Arizona138,8341.16×
Washington137,7551.17×
Colorado132,0611.42×
New Jersey130,3350.87×
Wisconsin129,9021.47×
Pennsylvania127,8760.65×
Tennessee127,7561.08×
Oregon126,4911.88×
Missouri111,5471.18×
Indiana110,5551.03×
Maryland107,3461.06×
South Carolina91,4641.03×
Utah71,7981.36×
Oklahoma68,9501.06×
Louisiana64,3880.85×
Alabama62,1250.76×
Connecticut60,4781.02×
Kentucky55,8880.76×
Iowa51,1471.05×
Kansas49,9671.08×
Arkansas44,3100.91×
Mississippi41,9400.87×
Nevada41,5320.73×
Nebraska40,2331.36×
Idaho35,0821.19×
New Mexico23,9920.81×
New Hampshire20,9930.91×
Maine15,5930.74×
Rhode Island15,2040.81×
West Virginia15,0600.55×
Montana12,7050.78×
Hawaii12,1610.48×
Delaware11,8650.73×
South Dakota10,6650.78×
North Dakota10,5370.87×
Washington, District of Columbia9,2460.52×
Vermont7,0140.68×
Alaska6,8100.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Assisted living audience
BrandAffinityCategory
PSV Eindhoven38.28×Sports
Consumer Cellular11.96×Technology & Electronics
Retirement community6.04×Kids & Family
Elderly care10.55×Health
Dollar General2.46×Shopping
Chase (bank)2.95×Business & Career
Dentistry3.32×Business & Career
Texas Roadhouse2.09×Food & Beverages
Real property2.8×Home & Garden
Multiple myeloma awareness6.95×Health
Menards2.51×Home & Garden
Kroger2.17×Food & Beverages
Local news1.97×News
Wells Fargo1.84×Business & Career
Health insurance2.89×Business & Career
J. C. Penney2.35×Shopping
Life insurance2.8×Business & Career
Pinterest1.53×Internet & Social Media
Breaking news1.65×Movies & TV
Singer-songwriter1.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Assisted living audience
TraitClusterScore
Family OrientationCONSERVATISM3.34
PatriotismCONSERVATISM1.61
Quality AwarenessPREMIUM1.61
Need for SecurityCONSERVATISM1.48
Career OrientationPOWER1.39
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Assisted living
CountryShare
United States76.5%
United Kingdom6.7%
Australia4.8%

See Assisted living audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Assisted living have in United States?

Assisted living has an estimated audience of 5,884,901 people in United States, concentrated in California and Texas.

What is the gender split and age of Assisted living fans?

70.4% of Assisted living fans are female, 29.6% are male, with an average age of 48.7 years.

Which brands do Assisted living fans like most?

Assisted living fans show strongest brand affinity for PSV Eindhoven (38.28×), Consumer Cellular (11.96×), and Retirement community (6.04×) over the country average.

Where do Assisted living fans live in United States?

Assisted living fans in United States are most concentrated in California (reach 648,476), Texas (reach 590,037), and Florida (reach 561,932). These three regions account for the largest share of the active audience.

What other brands do Assisted living fans also like?

Beyond Assisted living itself, the audience over-indexes on Consumer Cellular (11.96×), Retirement community (6.04×), Elderly care (10.55×), and Dollar General (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Assisted living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.