Rascasse Audience Intelligence

Assisted living Audience in United States

A data profile of the people who buy, follow and care about Assisted living in United States — modelled from more than twelve digital signal sources. Assisted living has an estimated audience of 5,884,901 people in United States.

#77among TV series in United States#3393among Topic in United States#172in Kids & Family

The average Assisted living fan in United States is 48.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elderly care, Retirement community, Consumer Cellular, with strongest over-indexing on Elderly care (17.3× the country average).

Demographically, the Assisted living audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Assisted living fan in United States is more female, around 48.7 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Assisted living profile in United States.

Audience size
5.9M
in United States
Gender
70.4%♀
29.6% male
Age
48.7
average years
Country rank
#5801
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Assisted living fans

70.4% are female, 29.6% are male, average age 48.7.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Assisted living audience in United States
MetricValue
Female70.4%
Male29.6%
Average age48.7
Estimated audience size5,884,901
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Assisted living audience in United States
Age bracketShare%
16-198%
20-298%
30-3912%
40-4920%
50+51%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Assisted living audience comes from United States.

Worldwide audience distribution share by country for Assisted living
CountryShare
United States76.5%
United Kingdom6.7%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Assisted living audience in United States is strongest.

Fig. 05

Top regions by affinity

Assisted living fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K1.91×
02Oregon~100K1.75×
03Wisconsin~100K1.40×
04Colorado~100K1.38×
05Nebraska~40K1.34×
06Montana~20K1.33×
07Florida~500K1.32×
08Michigan~200K1.28×
09Idaho~40K1.27×
10Utah~70K1.24×
11Arizona~100K1.19×
12Ohio~200K1.17×
13Missouri~100K1.15×
14Kansas~50K1.15×
15Washington~100K1.14×
16Georgia~200K1.10×
17Massachusetts~100K1.09×
18Indiana~100K1.08×
19Texas~500K1.06×
20Maryland~100K1.06×
21North Carolina~200K1.03×
22Iowa~50K1.03×
23South Carolina~90K1.02×
24Virginia~100K1.01×
25Tennessee~100K1.00×
26Oklahoma~60K0.99×
27Connecticut~60K0.99×
28Rhode Island~20K0.98×
29North Dakota~10K0.95×
30Arkansas~50K0.94×
31Illinois~200K0.93×
32California~600K0.90×
33New Hampshire~20K0.89×
34Mississippi~40K0.88×
35New Mexico~30K0.86×
36South Dakota~10K0.86×
37Louisiana~60K0.84×
38New Jersey~100K0.83×
39New York~300K0.80×
40Alabama~70K0.80×
41Vermont~8K0.80×
42Maine~20K0.79×
43Delaware~10K0.77×
44Nevada~40K0.76×
45Kentucky~60K0.75×
46Alaska~9K0.72×
47West Virginia~20K0.70×
48Pennsylvania~100K0.66×
49Washington, District of Columbia~10K0.61×
50Hawaii~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Assisted living, United States
0.53×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Assisted living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Assisted living audience
#·InterestCategoryAffinity×
01Elderly careHealth17.30×
02Consumer CellularTechnology & Electronics9.40×
03Retirement homeHome & Garden7.97×
04Retirement communityKids & Family7.75×
05Retirement planningBusiness & Career5.10×
06RetirementBusiness & Career3.53×
07Home insuranceBusiness & Career3.47×
08Health insuranceBusiness & Career3.40×
09PharmacyBusiness & Career3.30×
10Life insuranceBusiness & Career3.16×
11Charitable organizationPolitics & Society2.98×
12Discount storesShopping2.59×
13Cancer awarenessHealth2.55×
14NostalgiaHome & Garden2.53×
15Nonprofit organizationPolitics & Society2.29×
16Health careBusiness & Career2.19×
17Mortgage loansBusiness & Career2.16×
18PinterestInternet & Social Media1.99×
19American AirlinesTravel & Leisure1.94×
20RecipesFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Assisted living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Assisted living audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.19×
PatriotismCONSERVATISM2.83×
Community OrientationOPEN2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Assisted living audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
ExtroversionTHRILL0.64×
Luxury OrientationPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Assisted living have in United States?

Assisted living has an estimated audience of 5,884,901 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Assisted living fans?

70.4% of Assisted living fans are female, 29.6% are male, with an average age of 48.7 years.

03

Which brands do Assisted living fans like most?

Assisted living fans show strongest brand affinity for Elderly care (17.3×), Retirement community (7.75×), and Consumer Cellular (9.4×) over the country average.

04

Where do Assisted living fans live in United States?

Assisted living fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Assisted living fans also like?

Beyond Assisted living itself, the audience over-indexes on Retirement community (7.75×), Consumer Cellular (9.4×), Health care (2.19×), and Pharmacy (3.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Assisted living audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Assisted living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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