Home Ownership Scheme Audience in United States
Home Ownership Scheme has an estimated audience of 699,495 people in United States. 48.5% are female, 51.5% are male, average age 39.8. Top regions: Florida, Texas, North Carolina. Top brand affinities: Stamp collecting, Israel, Jeep Wagoneer, Centurion (film), edureka.
The average Home Ownership Scheme fan in United States is 39.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, North Carolina. Top brand affinities include Stamp collecting, Israel, Jeep Wagoneer, with strongest over-indexing on Stamp collecting (12.54× the country average). Demographically, the Home Ownership Scheme audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Home Ownership Scheme fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 39.8 |
| Estimated audience size | 699,495 |
Audience persona
The typical Home Ownership Scheme fan in United States is balanced, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 26,968 | 0.57× |
| Texas | 26,813 | 0.45× |
| North Carolina | 26,093 | 1.24× |
| Ohio | 25,987 | 1.21× |
| California | 24,794 | 0.32× |
| Pennsylvania | 24,672 | 1.05× |
| Illinois | 23,141 | 0.99× |
| New York | 22,822 | 0.58× |
| Washington | 22,213 | 1.58× |
| Colorado | 22,151 | 2.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 12.54× | Home & Garden |
| Israel | 5.11× | Travel & Leisure |
| Jeep Wagoneer | 7.38× | Cars & Mobility |
| Centurion (film) | 11.46× | Movies & TV |
| edureka | 32.09× | Business & Career |
| Urban Outfitters | 1.63× | Shopping |
| Gründerzeit | 13.7× | Politics & Society |
| Software widget | 12.78× | Technology & Electronics |
| Bank account | 1.92× | Business & Career |
| Mothercare | 2.5× | Kids & Family |
| Kansas | 1.68× | Travel & Leisure |
| Regional styles of Mexican music | 1.8× | Music & Radio |
| Wikia | 2.13× | Internet & Social Media |
| Jesse Plemons | 2.14× | Movies & TV |
| Élodie Clouvel | 299.47× | Sports |
| Kendra Scott | 1.7× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 1.98× | Sports |
| Jaws | 2.97× | Movies & TV |
| Elsword | 8.12× | Games |
| Infiniti QX56 | 8.71× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 5.27 |
| Quality Awareness | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.48 |
| Indulgence | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.1% |
| United States | 17.8% |
| United Kingdom | 11.2% |
See Home Ownership Scheme audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Home Ownership Scheme have in United States?
Home Ownership Scheme has an estimated audience of 699,495 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Home Ownership Scheme fans?
48.5% of Home Ownership Scheme fans are female, 51.5% are male, with an average age of 39.8 years.
Which brands do Home Ownership Scheme fans like most?
Home Ownership Scheme fans show strongest brand affinity for Stamp collecting (12.54×), Israel (5.11×), and Jeep Wagoneer (7.38×) over the country average.
Where do Home Ownership Scheme fans live in United States?
Home Ownership Scheme fans in United States are most concentrated in Florida (reach 26,968), Texas (reach 26,813), and North Carolina (reach 26,093). These three regions account for the largest share of the active audience.
What other brands do Home Ownership Scheme fans also like?
Beyond Home Ownership Scheme itself, the audience over-indexes on Israel (5.11×), Jeep Wagoneer (7.38×), Centurion (film) (11.46×), and edureka (32.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Ownership Scheme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.