Rascasse Audience Intelligence

Home Ownership Scheme Audience in United States

A data profile of the people who buy, follow and care about Home Ownership Scheme in United States — modelled from more than twelve digital signal sources. Home Ownership Scheme has an estimated audience of 699,495 people in United States.

#10060among Topic in United States#1742in Politics & Society

The average Home Ownership Scheme fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Compressed natural gas, Global warming, Menards, with strongest over-indexing on Compressed natural gas (462.29× the country average).

Demographically, the Home Ownership Scheme audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical Home Ownership Scheme fan in United States is balanced, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Compressed natural gas.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Ownership Scheme profile in United States.

Audience size
699K
in United States
Gender
48.5%♀
51.5% male
Age
39.8
average years
Country rank
#29933
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Ownership Scheme fans

48.5% are female, 51.5% are male, average age 39.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Home Ownership Scheme audience in United States
MetricValue
Female48.5%
Male51.5%
Average age39.8
Estimated audience size699,495
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Home Ownership Scheme audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Home Ownership Scheme audience comes from United States.

Worldwide audience distribution share by country for Home Ownership Scheme
CountryShare
Japan25.1%
United States17.8%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Ownership Scheme audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Ownership Scheme fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~10K1.11×
02Washington~10K1.06×
03Ohio~20K1.02×
04North Carolina~20K1.02×
05Pennsylvania~20K1.01×
06Illinois~20K1.00×
07Florida~50K0.95×
08New York~40K0.95×
09Texas~60K0.94×
10California~70K0.93×
Fig. 06

Affinity by region

Affinity by region — Home Ownership Scheme, United States
0.93×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Ownership Scheme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Ownership Scheme audience
#·InterestCategoryAffinity×
01Compressed natural gasCars & Mobility462.29×
02Global warmingPolitics & Society24.17×
03Retirement homeHome & Garden20.55×
04Wind powerHome & Garden20.17×
05LastPassTechnology & Electronics17.64×
06MenardsHome & Garden10.90×
07Dropbox (service)Technology & Electronics8.41×
08Extra Space StorageHome & Garden7.36×
09Property finderHome & Garden6.11×
10Political scienceBusiness & Career6.07×
11Natural gasCars & Mobility5.11×
12RetirementBusiness & Career4.78×
13Residential areaHome & Garden4.65×
14RedfinHome & Garden4.45×
15Sustainable energyHome & Garden3.95×
16Renewable energyBusiness & Career3.34×
17Dollar TreeShopping3.06×
18NASDAQBusiness & Career2.74×
19ApartmentBusiness & Career2.63×
20Hobby LobbyHome & Garden2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Ownership Scheme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Ownership Scheme audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.87×
Quality AwarenessPREMIUM1.96×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Ownership Scheme audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.94×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Ownership Scheme have in United States?

Home Ownership Scheme has an estimated audience of 699,495 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Ownership Scheme fans?

48.5% of Home Ownership Scheme fans are female, 51.5% are male, with an average age of 39.8 years.

03

Which brands do Home Ownership Scheme fans like most?

Home Ownership Scheme fans show strongest brand affinity for Compressed natural gas (462.29×), Global warming (24.17×), and Menards (10.9×) over the country average.

04

Where do Home Ownership Scheme fans live in United States?

Home Ownership Scheme fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Home Ownership Scheme fans also like?

Beyond Home Ownership Scheme itself, the audience over-indexes on Global warming (24.17×), Menards (10.9×), Wind power (20.17×), and Retirement home (20.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Home Ownership Scheme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Ownership Scheme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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