Live-In Caregiver Audience in United States
Live-In Caregiver has an estimated audience of 3,612,833 people in United States. 50.3% are female, 49.7% are male, average age 40.3. Top brand affinities: PSV Eindhoven, FaceTime, Autism Awareness, Diabetes mellitus awareness, Microblogging.
Top brand affinities include PSV Eindhoven, FaceTime, Autism Awareness, with strongest over-indexing on PSV Eindhoven (111.88× the country average). Demographically, the Live-In Caregiver audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Health · Type: Topic
Demographics of Live-In Caregiver fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.3 |
| Estimated audience size | 3,612,833 |
Audience persona
The typical Live-In Caregiver fan in United States is balanced, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 111.88× | Sports |
| FaceTime | 34.38× | Technology & Electronics |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| MSN | 5.23× | News |
| Elderly care | 18.74× | Health |
| Income tax | 13.19× | Business & Career |
| Staples (Canada) | 4.9× | Business & Career |
| Kitchenware | 5.16× | Home & Garden |
| Retirement planning | 7.89× | Business & Career |
| Shabby chic | 12.26× | Home & Garden |
| Retirement community | 6.39× | Kids & Family |
| Back to the Future | 10.96× | Movies & TV |
| Great Clips | 4.51× | Beauty & Wellness |
| Retirement home | 11.38× | Home & Garden |
| Natural foods | 5.97× | Food & Beverages |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Hobby Lobby | 2.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 5.26 |
| Need for Security | CONSERVATISM | 2.99 |
| Community Orientation | OPEN | 2.87 |
| Indulgence | JOY | 2.76 |
| LGBTQ+ Identity | OPEN | 2.74 |
| Quality Awareness | PREMIUM | 2.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| United Kingdom | 8.7% |
| Australia | 5.4% |
See Live-In Caregiver audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Live-In Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.