Live-In Caregiver Audience in United States
Live-In Caregiver has an estimated audience of 3,612,833 people in United States. 50.3% are female, 49.7% are male, average age 40.3. Top brand affinities: Natural rubber, Voter registration, Electrolyte, Corona (band), Israel.
Top brand affinities include Natural rubber, Voter registration, Electrolyte, with strongest over-indexing on Natural rubber (7.13× the country average). Demographically, the Live-In Caregiver audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Health · Type: Topic
Demographics of Live-In Caregiver fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.3 |
| Estimated audience size | 3,612,833 |
Audience persona
The typical Live-In Caregiver fan in United States is balanced, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 7.13× | Cars & Mobility |
| Voter registration | 11.64× | Politics & Society |
| Electrolyte | 10.56× | Health |
| Corona (band) | 8.92× | Music & Radio |
| Israel | 2.63× | Travel & Leisure |
| Jeep Wagoneer | 5.76× | Cars & Mobility |
| Business English | 4.33× | Business & Career |
| Montana Grizzlies football | 9.59× | Sports |
| Voltron: Legendary Defender | 10.96× | Movies & TV |
| Cam Ward | 2.54× | Sports |
| Mothercare | 2.12× | Kids & Family |
| Chalco de Díaz Covarrubias | 9.73× | Travel & Leisure |
| Shiba Inu | 4.45× | Pets & Animals |
| Stamp collecting | 2.94× | Home & Garden |
| Urban horticulture | 2.21× | Home & Garden |
| CAC 40 | 3.21× | Business & Career |
| JamBase | 6.6× | Music & Radio |
| South Asian cuisine | 5.12× | Food & Beverages |
| Kendra Scott | 1.67× | Fashion & Accessoires |
| Kes (band) | 11.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 5.26 |
| Need for Security | CONSERVATISM | 2.99 |
| Community Orientation | OPEN | 2.87 |
| Indulgence | JOY | 2.76 |
| LGBTQ+ Identity | OPEN | 2.74 |
| Quality Awareness | PREMIUM | 2.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| United Kingdom | 8.7% |
| Australia | 5.4% |
See Live-In Caregiver audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Live-In Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.