Rascasse Audience Intelligence

Live-In Caregiver Audience in United States

A data profile of the people who buy, follow and care about Live-In Caregiver in United States — modelled from more than twelve digital signal sources. Live-In Caregiver has an estimated audience of 3,612,833 people in United States.

#4572among Topic in United States#339in Health

The average Live-In Caregiver fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Elderly care, Retirement planning, FaceTime, with strongest over-indexing on Elderly care (17.14× the country average).

Demographically, the Live-In Caregiver audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical Live-In Caregiver fan in United States is balanced, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Live-In Caregiver profile in United States.

Audience size
3.6M
in United States
Gender
50.3%♀
49.7% male
Age
40.3
average years
Country rank
#8779
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Live-In Caregiver fans

50.3% are female, 49.7% are male, average age 40.3.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Live-In Caregiver audience in United States
MetricValue
Female50.3%
Male49.7%
Average age40.3
Estimated audience size3,612,833
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Live-In Caregiver audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Live-In Caregiver audience comes from United States.

Worldwide audience distribution share by country for Live-In Caregiver
CountryShare
United States43.5%
United Kingdom8.7%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Live-In Caregiver audience in United States is strongest.

Fig. 05

Top regions by affinity

Live-In Caregiver fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K16.10×
02Mississippi~40K1.26×
03Michigan~100K1.22×
04Connecticut~40K1.08×
05Maryland~60K1.02×
06Alaska~7K0.96×
07North Dakota~7K0.95×
08South Dakota~8K0.94×
09Montana~9K0.93×
10Delaware~9K0.93×
11Rhode Island~10K0.92×
12South Carolina~50K0.91×
13Maine~10K0.91×
14Washington, District of Columbia~10K0.91×
15Iowa~30K0.90×
16Nebraska~20K0.90×
17Idaho~20K0.90×
18Hawaii~10K0.90×
19New Hampshire~10K0.90×
20New Mexico~20K0.89×
21New Jersey~80K0.88×
22Tennessee~60K0.88×
23Arizona~60K0.87×
24Illinois~100K0.86×
25Arkansas~30K0.86×
26Kansas~20K0.85×
27Oklahoma~30K0.83×
28California~300K0.82×
29Massachusetts~60K0.82×
30Florida~200K0.81×
31Kentucky~40K0.81×
32Louisiana~40K0.80×
33Oregon~30K0.80×
34Nevada~30K0.80×
35Alabama~40K0.78×
36Ohio~90K0.77×
37Minnesota~40K0.75×
38Pennsylvania~90K0.74×
39Missouri~40K0.74×
40Indiana~50K0.73×
41Colorado~40K0.73×
42North Carolina~70K0.66×
43Texas~200K0.55×
44New York~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Live-In Caregiver, United States
0.53×1.00×16.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Live-In Caregiver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Live-In Caregiver audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure20.00×
02Elderly careHealth17.14×
03FaceTimeTechnology & Electronics12.48×
04BodrumTravel & Leisure12.46×
05Retirement homeHome & Garden9.44×
06Taron EgertonMovies & TV8.75×
07Consumer CellularTechnology & Electronics8.65×
08Retirement planningBusiness & Career8.17×
09Straight TalkTechnology & Electronics5.72×
10Retirement communityKids & Family5.36×
11CitibankBusiness & Career4.95×
12Clinical trialHealth3.81×
13IKEAHome & Garden3.12×
14InnovationBusiness & Career3.07×
15KitchenwareHome & Garden2.89×
16Home AppliancesHome & Garden2.33×
17MSNNews2.18×
18Health careBusiness & Career1.83×
19NatureHome & Garden1.71×
20Home improvementHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Live-In Caregiver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Live-In Caregiver audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.50×
Need for SecurityCONSERVATISM3.53×
IndulgenceJOY3.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Live-In Caregiver audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
SustainabilityBALANCE0.83×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Live-In Caregiver have in United States?

Live-In Caregiver has an estimated audience of 3,612,833 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Live-In Caregiver fans?

50.3% of Live-In Caregiver fans are female, 49.7% are male, with an average age of 40.3 years.

03

Which brands do Live-In Caregiver fans like most?

Live-In Caregiver fans show strongest brand affinity for Elderly care (17.14×), Retirement planning (8.17×), and FaceTime (12.48×) over the country average.

04

Where do Live-In Caregiver fans live in United States?

Live-In Caregiver fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Live-In Caregiver fans also like?

Beyond Live-In Caregiver itself, the audience over-indexes on Retirement planning (8.17×), FaceTime (12.48×), IKEA (3.12×), and Retirement community (5.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Live-In Caregiver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Live-In Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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