Live-In Caregiver Audience in Germany
Live-In Caregiver has an estimated audience of 234,262 people in Germany. 52.9% are female, 47.1% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Hakkasan, Dog breed, Magazine (band), ICF International, Commercial mortgage.
The average Live-In Caregiver fan in Germany is 42.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Hakkasan, Dog breed, Magazine (band), with strongest over-indexing on Hakkasan (109.43× the country average). Demographically, the Live-In Caregiver audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Live-In Caregiver fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.2 |
| Estimated audience size | 234,262 |
Audience persona
The typical Live-In Caregiver fan in Germany is balanced, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Hakkasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 36,308 | 0.96× |
| Nordrhein-Westfalen | 32,109 | 0.63× |
| Hessen | 25,438 | 1.42× |
| Baden-Württemberg | 20,471 | 0.64× |
| Rheinland-Pfalz | 18,520 | 1.58× |
| Berlin | 13,624 | 1.3× |
| Sachsen | 12,892 | 1.12× |
| Niedersachsen | 10,181 | 0.45× |
| Hamburg | 8,350 | 1.58× |
| Brandenburg | 7,177 | 0.99× |
| Bremen | 6,643 | 3.32× |
| Sachsen-Anhalt | 3,871 | 0.64× |
| Schleswig-Holstein | 3,172 | 0.38× |
| Thüringen | None× | |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 109.43× | Food & Beverages |
| Dog breed | 3.04× | Pets & Animals |
| Magazine (band) | 15.13× | Music & Radio |
| ICF International | 85.58× | Business & Career |
| Commercial mortgage | 4.52× | Business & Career |
| Home construction | 2.06× | Home & Garden |
| Kendra Scott | 22.58× | Fashion & Accessoires |
| Israel | 3.4× | Travel & Leisure |
| Gil Ofarim | 2.15× | Music & Radio |
| Business English | 3.99× | Business & Career |
| Hypertext | 4.12× | Technology & Electronics |
| Jaguar F-Pace | 8.81× | Cars & Mobility |
| Wim Hof | 8.36× | Sports |
| Stradivarius | 1.97× | Shopping |
| Journey to the West (2011 TV series) | 18.96× | Movies & TV |
| Collectable | 1.82× | Kids & Family |
| myDealZ | 2.93× | Shopping |
| Icon (magazine) | 2.5× | Arts & Culture |
| Volvo V60 | 4.46× | Cars & Mobility |
| 3D printing | 2.03× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.76 |
| Community Orientation | OPEN | 2.27 |
| Individualism | JOY | 2.16 |
| Quality Awareness | PREMIUM | 2.07 |
| Sustainability | BALANCE | 1.93 |
| Sports Activity | POWER | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| United Kingdom | 8.7% |
| Australia | 5.4% |
See Live-In Caregiver audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Live-In Caregiver have in Germany?
Live-In Caregiver has an estimated audience of 234,262 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Live-In Caregiver fans?
52.9% of Live-In Caregiver fans are female, 47.1% are male, with an average age of 42.2 years.
Which brands do Live-In Caregiver fans like most?
Live-In Caregiver fans show strongest brand affinity for Hakkasan (109.43×), Dog breed (3.04×), and Magazine (band) (15.13×) over the country average.
Where do Live-In Caregiver fans live in Germany?
Live-In Caregiver fans in Germany are most concentrated in Bayern (reach 36,308), Nordrhein-Westfalen (reach 32,109), and Hessen (reach 25,438). These three regions account for the largest share of the active audience.
What other brands do Live-In Caregiver fans also like?
Beyond Live-In Caregiver itself, the audience over-indexes on Dog breed (3.04×), Magazine (band) (15.13×), ICF International (85.58×), and Commercial mortgage (4.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Live-In Caregiver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.