Havana Club Audience in Germany
Havana Club has an estimated audience of 461,914 people in Germany. 34.3% are female, 65.7% are male, average age 34.6. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: FRITZ!Box, Redbreast (whiskey), Wild Turkey (bourbon), Jensen Ackles, Bulleit Bourbon.
The average Havana Club fan in Germany is 34.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include FRITZ!Box, Redbreast (whiskey), Wild Turkey (bourbon), with strongest over-indexing on FRITZ!Box (7.06× the country average). Demographically, the Havana Club audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Havana Club fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 34.6 |
| Estimated audience size | 461,914 |
Audience persona
The typical Havana Club fan in Germany is more male, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 82,490 | 1.11× |
| Nordrhein-Westfalen | 79,867 | 0.79× |
| Niedersachsen | 54,577 | 1.22× |
| Baden-Württemberg | 48,881 | 0.78× |
| Sachsen | 26,758 | 1.18× |
| Berlin | 26,707 | 1.29× |
| Hessen | 26,313 | 0.75× |
| Brandenburg | 17,039 | 1.19× |
| Schleswig-Holstein | 16,370 | 0.99× |
| Rheinland-Pfalz | 15,551 | 0.67× |
| Sachsen-Anhalt | 14,869 | 1.24× |
| Thüringen | 13,561 | 1.15× |
| Hamburg | 10,920 | 1.05× |
| Mecklenburg-Vorpommern | 9,676 | 1.1× |
| Bremen | 3,554 | 0.9× |
| Saarland | 3,399 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 7.06× | Technology & Electronics |
| Redbreast (whiskey) | 19.79× | Food & Beverages |
| Wild Turkey (bourbon) | 43.58× | Food & Beverages |
| Jensen Ackles | 16.07× | Movies & TV |
| Bulleit Bourbon | 38.79× | Food & Beverages |
| Esso | 7.22× | Cars & Mobility |
| Netto Marken-Discount | 3.48× | Shopping |
| Rémy Martin | 35.57× | Food & Beverages |
| Postbank | 4.09× | Business & Career |
| Deutsche Bank | 4.96× | Business & Career |
| Smirnoff | 30.41× | Food & Beverages |
| SKYY vodka | 35.63× | Food & Beverages |
| Grey Goose (vodka) | 21.46× | Food & Beverages |
| Draught beer | 9.68× | Food & Beverages |
| Music | 1.89× | Business & Career |
| Edeka | 2.63× | Shopping |
| AutoScout24 | 2.9× | Cars & Mobility |
| REWE | 2.55× | Shopping |
| Small batch whiskey | 16.67× | Food & Beverages |
| Tipico | 3.74× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.45 |
| Patriotism | CONSERVATISM | 1.45 |
| Early Adopter Mentality | POWER | 1.39 |
| DIY Mentality | THRILL | 1.3 |
| Convenience Orientation | PREMIUM | 1.16 |
| Quality Awareness | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.3% |
| United States | 12.5% |
| United Kingdom | 8.5% |
See Havana Club audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Havana Club have in Germany?
Havana Club has an estimated audience of 461,914 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Havana Club fans?
34.3% of Havana Club fans are female, 65.7% are male, with an average age of 34.6 years.
Which brands do Havana Club fans like most?
Havana Club fans show strongest brand affinity for FRITZ!Box (7.06×), Redbreast (whiskey) (19.79×), and Wild Turkey (bourbon) (43.58×) over the country average.
Where do Havana Club fans live in Germany?
Havana Club fans in Germany are most concentrated in Bayern (reach 82,490), Nordrhein-Westfalen (reach 79,867), and Niedersachsen (reach 54,577). These three regions account for the largest share of the active audience.
What other brands do Havana Club fans also like?
Beyond Havana Club itself, the audience over-indexes on Redbreast (whiskey) (19.79×), Wild Turkey (bourbon) (43.58×), Jensen Ackles (16.07×), and Bulleit Bourbon (38.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Havana Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.