A data profile of the people who buy, follow and care about BNN (Dutch broadcaster) in Germany — modelled from more than twelve digital signal sources. BNN (Dutch broadcaster) has an estimated audience of 227,628 people in Germany.
The average BNN (Dutch broadcaster) fan in Germany is 32.4 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Bayern.
Top brand affinities include Peter Berg, Baccarat (card game), David Allen (author), with strongest over-indexing on Peter Berg (150× the country average).
Demographically, the BNN (Dutch broadcaster) audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BNN (Dutch broadcaster) fan in Germany is more female, around 32.4 years old, with strong Career Orientation tendencies and a notable affinity for Peter Berg.
The key figures that characterise the BNN (Dutch broadcaster) profile in Germany.
58.0% are female, 42.0% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 32.4 |
| Estimated audience size | 227,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide BNN (Dutch broadcaster) audience comes from Germany.
| Country | Share |
|---|---|
| Netherlands | 18.3% |
| Canada | 15.5% |
| Germany | 14.7% |
Where the BNN (Dutch broadcaster) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 12.46× | |
| 02 | Rheinland-Pfalz | ~10K | 1.01× | |
| 03 | Hessen | ~9K | 0.52× | |
| 04 | Bremen | <1K | 0.52× | |
| 05 | Saarland | ~1K | 0.37× | |
| 06 | Sachsen-Anhalt | ~2K | 0.31× | |
| 07 | Mecklenburg-Vorpommern | ~1K | 0.31× | |
| 08 | Thüringen | ~2K | 0.29× | |
| 09 | Bayern | ~10K | 0.27× | |
| 10 | Hamburg | ~1K | 0.27× | |
| 11 | Schleswig-Holstein | ~2K | 0.25× | |
| 12 | Brandenburg | ~2K | 0.25× | |
| 13 | Berlin | ~2K | 0.24× | |
| 14 | Niedersachsen | ~4K | 0.19× | |
| 15 | Sachsen | ~2K | 0.19× | |
| 16 | Nordrhein-Westfalen | ~9K | 0.18× |
The strongest cross-interests of the BNN (Dutch broadcaster) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Berg | Movies & TV | 150.00× | ||
| 02 | War Commander | Games | 109.70× | ||
| 03 | Chronoswiss | Fashion & Accessoires | 85.71× | ||
| 04 | Baccarat (card game) | Games | 83.96× | ||
| 05 | TOPIK | Business & Career | 54.55× | ||
| 06 | Hersonissos | Travel & Leisure | 52.45× | ||
| 07 | Light therapy | Health | 45.76× | ||
| 08 | Internet & Social Media | 38.67× | |||
| 09 | Sarah Paulson | Movies & TV | 30.14× | ||
| 10 | Infrared sauna | Home & Garden | 26.61× | ||
| 11 | David Allen (author) | Person | 23.63× | ||
| 12 | Scrabble | Games | 17.10× | ||
| 13 | The Voice Kids | Movies & TV | 13.36× | ||
| 14 | Skype | Internet & Social Media | 10.90× | ||
| 15 | Google Docs | Internet & Social Media | 5.72× | ||
| 16 | Google Drive | Technology & Electronics | 4.89× | ||
| 17 | Borussia Dortmund | Sports | 2.52× | ||
| 18 | Harry Potter | Movies & TV | 2.29× | ||
| 19 | Bundesliga | Sports | 2.16× | ||
| 20 | FC Bayern Munich | Sports | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.26× | |
| Convenience Orientation | PREMIUM | 2.38× | |
| Price Sensitivity | PREMIUM | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.02× | |
| Community Orientation | OPEN | 1.05× | |
| Social Media Usage | JOY | 1.16× |
BNN (Dutch broadcaster) has an estimated audience of 227,628 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
58.0% of BNN (Dutch broadcaster) fans are female, 42.0% are male, with an average age of 32.4 years.
BNN (Dutch broadcaster) fans show strongest brand affinity for Peter Berg (150×), Baccarat (card game) (83.96×), and David Allen (author) (23.63×) over the country average.
BNN (Dutch broadcaster) fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Rheinland-Pfalz (reach ~10K), and Bayern (reach ~10K). These three regions account for the largest share of the active audience.
Beyond BNN (Dutch broadcaster) itself, the audience over-indexes on Baccarat (card game) (83.96×), David Allen (author) (23.63×), WeChat (38.67×), and Sarah Paulson (30.14×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for BNN (Dutch broadcaster). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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