The Voice Kids Audience in Germany
The Voice Kids has an estimated audience of 1,162,899 people in Germany. 65.3% are female, 34.7% are male, average age 36.5. Top brand affinities: The Voice Kids, Pauline Slangen, Pietro Basile, Greyhoundz, Rakista Radio.
Top brand affinities include The Voice Kids, Pauline Slangen, Pietro Basile, with strongest over-indexing on The Voice Kids (37.21× the country average). Demographically, the The Voice Kids audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of The Voice Kids fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 36.5 |
| Estimated audience size | 1,162,899 |
Audience persona
The typical The Voice Kids fan in Germany is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for The Voice Kids.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Voice Kids | 37.21× | Movies & TV |
| Pauline Slangen | 20.79× | Movies & TV |
| Pietro Basile | 15.04× | Music & Radio |
| Greyhoundz | 12.95× | Music & Radio |
| Rakista Radio | 9.63× | Music & Radio |
| Rico Blanco | 7.48× | Music & Radio |
| dsds deutschland sucht den superstar | 6.8× | Movies & TV |
| Julianne Hough | 6.77× | Movies & TV |
| Howie Mandel | 6.76× | Movies & TV |
| Chicosci | 6.71× | Music & Radio |
| Eraserheads | 6.35× | Music & Radio |
| America’s Got Talent Live | 6.31× | Movies & TV |
| Australia's Got Talent | 5.94× | Movies & TV |
| Viennese Waltz | 5.87× | Music & Radio |
| Die Geissens - Eine schrecklich glamouröse Familie | 5.61× | Movies & TV |
| Simon Cowell | 5.46× | Movies & TV |
| The Backyardigans | 5.21× | Movies & TV |
| Wilhelmine | 5.15× | Music & Radio |
| Max Giesinger | 5.15× | Music & Radio |
| Luca Hänni | 5.08× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.9 |
| Urban Lifestyle | OPEN | 1.66 |
| Sports Activity | POWER | 1.48 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Patriotism | CONSERVATISM | 1.28 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.5% |
| United States | 6.3% |
| Japan | 6.3% |
See The Voice Kids audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Voice Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.