A data profile of the people who buy, follow and care about The Voice Kids in Germany — modelled from more than twelve digital signal sources. The Voice Kids has an estimated audience of 1,162,899 people in Germany.
The Voice Kids has an estimated audience of 1,162,899 people in Germany. 65.3% are female, 34.7% are male, average age 36.5. Top brand affinities: Let's Dance (German TV series), Online shopping, Business, Helene Fischer, FC Bayern Munich.
Top brand affinities include Let's Dance (German TV series), Online shopping, Business, with strongest over-indexing on Let's Dance (German TV series) (4.52× the country average).
Demographically, the The Voice Kids audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Tradition, Extroversion.
The typical The Voice Kids fan in Germany is more female, around 36.5 years old, with strong Tradition tendencies and a notable affinity for Let's Dance (German TV series).
The key figures that characterise the The Voice Kids profile in Germany.
65.3% are female, 34.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 36.5 |
| Estimated audience size | 1,162,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide The Voice Kids audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 41.5% |
| United States | 6.3% |
| Japan | 6.3% |
The strongest cross-interests of the The Voice Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Let's Dance (German TV series) | Movies & TV | 4.52× | ||
| 02 | Sarah Engels | Movies & TV | 3.56× | ||
| 03 | Sarah Connor | Music & Radio | 3.40× | ||
| 04 | Gil Ofarim | Music & Radio | 3.40× | ||
| 05 | Schlager music | Music & Radio | 2.82× | ||
| 06 | Helene Fischer | Music & Radio | 2.70× | ||
| 07 | Deichmann | Shopping | 2.39× | ||
| 08 | Sportschau | Sports | 2.32× | ||
| 09 | Current events | Arts & Culture | 1.93× | ||
| 10 | EBay | Shopping | 1.88× | ||
| 11 | Business | Business & Career | 1.82× | ||
| 12 | Bundesliga | Sports | 1.78× | ||
| 13 | Online shopping | Shopping | 1.74× | ||
| 14 | Ukrainians | Music & Radio | 1.69× | ||
| 15 | YouTube | Movies & TV | 1.66× | ||
| 16 | Bild | News | 1.63× | ||
| 17 | FC Bayern Munich | Sports | 1.59× | ||
| 18 | Beauty | Beauty & Wellness | 1.59× | ||
| 19 | Outdoor recreation | Sports | 1.56× | ||
| 20 | Pets | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.54× | |
| Extroversion | THRILL | 1.51× | |
| Creativity | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Career Orientation | POWER | 1.01× | |
| Urban Lifestyle | OPEN | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Voice Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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