The Voice Kids Audience in Germany
The Voice Kids has an estimated audience of 1,162,899 people in Germany. 65.3% are female, 34.7% are male, average age 36.5. Top brand affinities: Let's Dance (German TV series), Gala, Online shopping, Business, Helene Fischer.
Top brand affinities include Let's Dance (German TV series), Gala, Online shopping, with strongest over-indexing on Let's Dance (German TV series) (4.52× the country average). Demographically, the The Voice Kids audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of The Voice Kids fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 36.5 |
| Estimated audience size | 1,162,899 |
Audience persona
The typical The Voice Kids fan in Germany is more female, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Let's Dance (German TV series).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Let's Dance (German TV series) | 4.52× | Movies & TV |
| Gala | 2.75× | News |
| Online shopping | 1.74× | Shopping |
| Business | 1.82× | Business & Career |
| Helene Fischer | 2.7× | Music & Radio |
| Outdoor recreation | 1.56× | Sports |
| Current events | 1.93× | Arts & Culture |
| Deichmann | 2.39× | Shopping |
| Bundesliga | 1.78× | Sports |
| Beauty | 1.59× | Beauty & Wellness |
| Schlager music | 2.82× | Music & Radio |
| Wirtz | 3.17× | Music & Radio |
| Sportschau | 2.32× | Sports |
| YouTube | 1.66× | Movies & TV |
| Pets | 1.56× | Pets & Animals |
| EBay | 1.88× | Shopping |
| Bild | 1.63× | News |
| Gil Ofarim | 3.4× | Music & Radio |
| FC Bayern Munich | 1.59× | Sports |
| 1.52× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Community Orientation | OPEN | 0.95 |
| Pet Ownership | JOY | 0.95 |
| LGBTQ+ Identity | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.5% |
| United States | 6.3% |
| Japan | 6.3% |
See The Voice Kids audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Voice Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.