Retirement age Audience in Germany
Retirement age has an estimated audience of 1,131,855 people in Germany. 59.3% are female, 40.7% are male, average age 49.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Picnic, Progressive rock, Israel, Natural rubber.
The average Retirement age fan in Germany is 49.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Picnic, Progressive rock, with strongest over-indexing on Time (magazine) (3.95× the country average). Demographically, the Retirement age audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Retirement age fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 49.2 |
| Estimated audience size | 1,131,855 |
Audience persona
The typical Retirement age fan in Germany is more female, around 49.2 years old, with strong Sustainability tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 267,310 | 1.08× |
| Bayern | 171,537 | 0.94× |
| Baden-Württemberg | 141,180 | 0.91× |
| Niedersachsen | 112,594 | 1.02× |
| Hessen | 85,773 | 0.99× |
| Sachsen | 69,618 | 1.25× |
| Rheinland-Pfalz | 57,292 | 1.01× |
| Berlin | 53,747 | 1.06× |
| Brandenburg | 43,571 | 1.24× |
| Sachsen-Anhalt | 38,762 | 1.32× |
| Schleswig-Holstein | 35,121 | 0.86× |
| Thüringen | 31,664 | 1.1× |
| Hamburg | 26,248 | 1.03× |
| Saarland | 11,505 | 0.83× |
| Mecklenburg-Vorpommern | 10,777 | 0.5× |
| Bremen | 8,141 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 3.95× | News |
| Picnic | 5.21× | Kids & Family |
| Progressive rock | 2.15× | Music & Radio |
| Israel | 2.64× | Travel & Leisure |
| Natural rubber | 2.86× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Jack White | 2.31× | Movies & TV |
| Product design | 1.6× | Business & Career |
| Faun (band) | 4.3× | Music & Radio |
| Volvo V60 | 3.96× | Cars & Mobility |
| KLIX (AM) | 2.04× | Music & Radio |
| Nationality | 2.15× | Politics & Society |
| Samanyolu Haber | 3.25× | Movies & TV |
| The Hunt (2012 film) | 3.07× | Movies & TV |
| Motion Picture Association of America | 5.49× | Movies & TV |
| Corfu (regional unit) | 2.13× | Travel & Leisure |
| Henri Nouwen | 20.03× | Literature |
| Zagreb | 2.35× | Travel & Leisure |
| Caprivi Strip | 5.53× | |
| Metamorphoses | 1.8× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Pet Ownership | JOY | 1.82 |
| Family Orientation | CONSERVATISM | 1.79 |
| Community Orientation | OPEN | 1.56 |
| Design Affinity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 10.4% |
| Australia | 6.8% |
See Retirement age audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Retirement age have in Germany?
Retirement age has an estimated audience of 1,131,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Retirement age fans?
59.3% of Retirement age fans are female, 40.7% are male, with an average age of 49.2 years.
Which brands do Retirement age fans like most?
Retirement age fans show strongest brand affinity for Time (magazine) (3.95×), Picnic (5.21×), and Progressive rock (2.15×) over the country average.
Where do Retirement age fans live in Germany?
Retirement age fans in Germany are most concentrated in Nordrhein-Westfalen (reach 267,310), Bayern (reach 171,537), and Baden-Württemberg (reach 141,180). These three regions account for the largest share of the active audience.
What other brands do Retirement age fans also like?
Beyond Retirement age itself, the audience over-indexes on Picnic (5.21×), Progressive rock (2.15×), Israel (2.64×), and Natural rubber (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retirement age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.