Rascasse Audience Intelligence

HUK-Coburg Target Market in Germany

A data profile of the people who buy, follow and care about HUK-Coburg in Germany — modelled from more than twelve digital signal sources. HUK-Coburg has an estimated audience of 2,070,881 people in Germany.

#7among Insurances in Germany#395among Brand in Germany#316in Business & Career

The average HUK-Coburg fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Property insurance, Vehicle insurance, with strongest over-indexing on Home insurance (107.98× the country average).

Demographically, the HUK-Coburg audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HUK-Coburg fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HUK-Coburg profile in Germany.

Audience size
2.1M
in Germany
Gender
39.1%♀
60.9% male
Age
40.2
average years
Country rank
#3242
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HUK-Coburg

39.1% are female, 60.9% are male, average age 40.2.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for HUK-Coburg audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age40.2
Estimated audience size2,070,881
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the HUK-Coburg audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

97.8%

of the worldwide HUK-Coburg audience comes from Germany.

Worldwide audience distribution share by country for HUK-Coburg
CountryShare
Germany97.8%
Switzerland0.2%
Austria0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HUK-Coburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

HUK-Coburg customers by region in Germany
#RegionReachAffinity×
01Saarland~30K1.20×
02Bayern~400K1.17×
03Schleswig-Holstein~90K1.17×
04Rheinland-Pfalz~100K1.15×
05Nordrhein-Westfalen~500K1.12×
06Thüringen~60K1.07×
07Bremen~20K1.03×
08Hessen~200K1.01×
09Niedersachsen~200K0.97×
10Hamburg~40K0.97×
11Mecklenburg-Vorpommern~40K0.93×
12Brandenburg~60K0.89×
13Baden-Württemberg~200K0.88×
14Sachsen-Anhalt~50K0.88×
15Sachsen~80K0.85×
16Berlin~60K0.71×
Fig. 06

Affinity by region

Affinity by region — HUK-Coburg, Germany
0.71×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HUK-Coburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HUK-Coburg audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career107.98×
02Property insuranceHome & Garden45.84×
03Mobile bankingBusiness & Career23.59×
04Liability insuranceBusiness & Career18.91×
05Vehicle insuranceCars & Mobility16.01×
06National health insuranceBusiness & Career10.43×
07Life insuranceBusiness & Career10.08×
08TinderInternet & Social Media6.96×
09Credit (finance)Business & Career4.27×
10Bedroom furnitureHome & Garden3.75×
11EssoCars & Mobility3.63×
12InsuranceBusiness & Career3.13×
13Aral AGCars & Mobility3.06×
14Efficient energy useTechnology & Electronics2.95×
15AutoScout24Cars & Mobility2.79×
16CommerzbankBusiness & Career2.77×
17SparkasseBusiness & Career2.40×
18Used carCars & Mobility2.33×
19BankingBusiness & Career2.32×
20Personal financeBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HUK-Coburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HUK-Coburg audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.85×
Quality AwarenessPREMIUM1.69×
Risk AppetiteTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HUK-Coburg audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
CreativityOPEN0.76×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HUK-Coburg's target market in Germany?

HUK-Coburg's target market in Germany covers an estimated 2,070,881 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of HUK-Coburg customers?

39.1% of the HUK-Coburg audience are female, 60.9% are male, with an average age of 40.2 years.

03

Which brands do HUK-Coburg fans like most?

HUK-Coburg fans show strongest brand affinity for Home insurance (107.98×), Property insurance (45.84×), and Vehicle insurance (16.01×) over the country average.

04

Where do HUK-Coburg fans live in Germany?

HUK-Coburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do HUK-Coburg fans also like?

Beyond HUK-Coburg itself, the audience over-indexes on Property insurance (45.84×), Vehicle insurance (16.01×), Mobile banking (23.59×), and Liability insurance (18.91×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for HUK-Coburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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