HUK-Coburg Audience in Germany
HUK-Coburg has an estimated audience of 2,078,275 people in Germany. 40.3% are female, 59.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home insurance, Property insurance, Vehicle insurance, Mobile banking, Liability insurance.
The average HUK-Coburg fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home insurance, Property insurance, Vehicle insurance, with strongest over-indexing on Home insurance (115.38× the country average). Demographically, the HUK-Coburg audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of HUK-Coburg fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 40.6 |
| Estimated audience size | 2,078,275 |
Audience persona
The typical HUK-Coburg fan in Germany is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 531,732 | 1.17× |
| Bayern | 404,351 | 1.21× |
| Baden-Württemberg | 257,635 | 0.91× |
| Niedersachsen | 202,739 | 1× |
| Hessen | 163,509 | 1.03× |
| Rheinland-Pfalz | 121,113 | 1.16× |
| Schleswig-Holstein | 87,789 | 1.18× |
| Sachsen | 86,294 | 0.85× |
| Berlin | 70,729 | 0.76× |
| Brandenburg | 57,514 | 0.89× |
| Thüringen | 53,038 | 1× |
| Hamburg | 47,222 | 1.01× |
| Sachsen-Anhalt | 44,978 | 0.84× |
| Mecklenburg-Vorpommern | 34,688 | 0.87× |
| Saarland | 28,710 | 1.12× |
| Bremen | 17,666 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 115.38× | Business & Career |
| Property insurance | 37.76× | Home & Garden |
| Vehicle insurance | 14.35× | Cars & Mobility |
| Mobile banking | 27.33× | Business & Career |
| Liability insurance | 22.39× | Business & Career |
| Life insurance | 8.88× | Business & Career |
| AutoScout24 | 2.71× | Cars & Mobility |
| Commerzbank | 2.57× | Business & Career |
| National health insurance | 10.3× | Business & Career |
| Insurance | 2.98× | Business & Career |
| Credit (finance) | 4.7× | Business & Career |
| Online banking | 4.83× | Business & Career |
| Aral AG | 2.11× | Cars & Mobility |
| Tagesschau | 1.59× | Movies & TV |
| Satire | 3.54× | Literature |
| Sparkasse | 2.25× | Business & Career |
| Used car | 2.37× | Cars & Mobility |
| Banking | 2.17× | Business & Career |
| Debit card | 6.68× | Business & Career |
| Family car | 3.44× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.62 |
| Family Orientation | CONSERVATISM | 1.42 |
| Career Orientation | POWER | 1.38 |
| DIY Mentality | THRILL | 1.29 |
| Sports Activity | POWER | 1.2 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| Switzerland | 0.2% |
| Austria | 0.2% |
See HUK-Coburg audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does HUK-Coburg have in Germany?
HUK-Coburg has an estimated audience of 2,078,275 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HUK-Coburg fans?
40.3% of HUK-Coburg fans are female, 59.7% are male, with an average age of 40.6 years.
Which brands do HUK-Coburg fans like most?
HUK-Coburg fans show strongest brand affinity for Home insurance (115.38×), Property insurance (37.76×), and Vehicle insurance (14.35×) over the country average.
Where do HUK-Coburg fans live in Germany?
HUK-Coburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 531,732), Bayern (reach 404,351), and Baden-Württemberg (reach 257,635). These three regions account for the largest share of the active audience.
What other brands do HUK-Coburg fans also like?
Beyond HUK-Coburg itself, the audience over-indexes on Property insurance (37.76×), Vehicle insurance (14.35×), Mobile banking (27.33×), and Liability insurance (22.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HUK-Coburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.