Insurance policy Audience in Germany
Insurance policy has an estimated audience of 922,024 people in Germany. 41.5% are female, 58.5% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Property insurance, Liability insurance, Home insurance, National health insurance, Generali Deutschland.
The average Insurance policy fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Property insurance, Liability insurance, Home insurance, with strongest over-indexing on Property insurance (84.13× the country average). Demographically, the Insurance policy audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Insurance policy fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 42.5 |
| Estimated audience size | 922,024 |
Audience persona
The typical Insurance policy fan in Germany is more male, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Property insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 240,041 | 1.19× |
| Bayern | 188,913 | 1.27× |
| Baden-Württemberg | 170,789 | 1.36× |
| Niedersachsen | 103,486 | 1.16× |
| Hessen | 80,533 | 1.15× |
| Rheinland-Pfalz | 49,118 | 1.06× |
| Sachsen | 44,501 | 0.98× |
| Berlin | 38,136 | 0.93× |
| Schleswig-Holstein | 31,551 | 0.95× |
| Sachsen-Anhalt | 20,452 | 0.86× |
| Hamburg | 20,306 | 0.97× |
| Brandenburg | 19,086 | 0.67× |
| Thüringen | 18,880 | 0.8× |
| Mecklenburg-Vorpommern | 12,157 | 0.69× |
| Saarland | 10,359 | 0.91× |
| Bremen | 8,229 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Property insurance | 84.13× | Home & Garden |
| Liability insurance | 63.28× | Business & Career |
| Home insurance | 21.63× | Business & Career |
| National health insurance | 29.24× | Business & Career |
| Generali Deutschland | 28.15× | Business & Career |
| Life insurance | 14.61× | Business & Career |
| Renters' insurance | 69.97× | Business & Career |
| Health insurance | 11.47× | Business & Career |
| Child care | 7.33× | Kids & Family |
| Forex Online Trading | 15.5× | Business & Career |
| Insurance | 4.18× | Business & Career |
| Obi (store) | 2.2× | Shopping |
| City car | 4.41× | Cars & Mobility |
| HDFC Bank | 29.87× | Business & Career |
| Zurich Insurance Group | 13.41× | Business & Career |
| ImmoScout24 | 2.22× | Home & Garden |
| IKEA | 1.88× | Home & Garden |
| Do it yourself (DIY) | 1.94× | Home & Garden |
| Bild | 1.67× | News |
| Legal expenses insurance | 5.32× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.57 |
| Risk Appetite | THRILL | 2.37 |
| Career Orientation | POWER | 2.08 |
| Need for Security | CONSERVATISM | 2.08 |
| DIY Mentality | THRILL | 1.88 |
| Convenience Orientation | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Japan | 8.7% |
| United Kingdom | 8.0% |
See Insurance policy audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Insurance policy have in Germany?
Insurance policy has an estimated audience of 922,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Insurance policy fans?
41.5% of Insurance policy fans are female, 58.5% are male, with an average age of 42.5 years.
Which brands do Insurance policy fans like most?
Insurance policy fans show strongest brand affinity for Property insurance (84.13×), Liability insurance (63.28×), and Home insurance (21.63×) over the country average.
Where do Insurance policy fans live in Germany?
Insurance policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 240,041), Bayern (reach 188,913), and Baden-Württemberg (reach 170,789). These three regions account for the largest share of the active audience.
What other brands do Insurance policy fans also like?
Beyond Insurance policy itself, the audience over-indexes on Liability insurance (63.28×), Home insurance (21.63×), National health insurance (29.24×), and Generali Deutschland (28.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Insurance policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.