General insurance Audience in Germany
General insurance has an estimated audience of 352,462 people in Germany. 37.9% are female, 62.1% are male, average age 36.6. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: forex trader, Indian Premier League, Trade Republic, Forex Online Trading, Forex signals.
The average General insurance fan in Germany is 36.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include forex trader, Indian Premier League, Trade Republic, with strongest over-indexing on forex trader (17.61× the country average). Demographically, the General insurance audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of General insurance fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 36.6 |
| Estimated audience size | 352,462 |
Audience persona
The typical General insurance fan in Germany is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for forex trader.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 39,844 | 0.7× |
| Nordrhein-Westfalen | 37,961 | 0.49× |
| Hessen | 28,175 | 1.05× |
| Baden-Württemberg | 21,655 | 0.45× |
| Berlin | 17,520 | 1.11× |
| Thüringen | 10,418 | 1.16× |
| Sachsen-Anhalt | 10,118 | 1.11× |
| Niedersachsen | 9,714 | 0.28× |
| Rheinland-Pfalz | 9,680 | 0.55× |
| Brandenburg | 9,378 | 0.86× |
| Mecklenburg-Vorpommern | 9,245 | 1.37× |
| Saarland | 8,846 | 2.04× |
| Bremen | 8,819 | 2.93× |
| Sachsen | 8,423 | 0.49× |
| Schleswig-Holstein | 8,291 | 0.66× |
| Hamburg | 5,975 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| forex trader | 17.61× | Business & Career |
| Indian Premier League | 9.44× | Sports |
| Trade Republic | 7.9× | Business & Career |
| Forex Online Trading | 15.86× | Business & Career |
| Forex signals | 15.19× | Business & Career |
| Stockbroker | 15.49× | Business & Career |
| Borussia Dortmund | 1.89× | Sports |
| Trading strategy | 10.37× | Business & Career |
| Swing trading | 9.52× | Business & Career |
| Forex signal | 9.25× | Business & Career |
| Options strategies | 22.57× | Business & Career |
| Term life insurance | 20.99× | Business & Career |
| Electronic trading platform | 11.17× | Business & Career |
| HanseMerkur | 7.93× | Business & Career |
| Fantasy cricket | 22.31× | Sports |
| ImmoScout24 | 2.42× | Home & Garden |
| ICICI Bank | 28.55× | Business & Career |
| Tamil cinema | 12.76× | Movies & TV |
| Cricket World Cup | 13.03× | Sports |
| Priyanka Chopra | 11.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.9 |
| Sustainability | BALANCE | 2.47 |
| Quality Awareness | PREMIUM | 2.3 |
| Career Orientation | POWER | 2.26 |
| Family Orientation | CONSERVATISM | 2.18 |
| Early Adopter Mentality | POWER | 1.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.5% |
| India | 15.8% |
| United States | 14.5% |
See General insurance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does General insurance have in Germany?
General insurance has an estimated audience of 352,462 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of General insurance fans?
37.9% of General insurance fans are female, 62.1% are male, with an average age of 36.6 years.
Which brands do General insurance fans like most?
General insurance fans show strongest brand affinity for forex trader (17.61×), Indian Premier League (9.44×), and Trade Republic (7.9×) over the country average.
Where do General insurance fans live in Germany?
General insurance fans in Germany are most concentrated in Bayern (reach 39,844), Nordrhein-Westfalen (reach 37,961), and Hessen (reach 28,175). These three regions account for the largest share of the active audience.
What other brands do General insurance fans also like?
Beyond General insurance itself, the audience over-indexes on Indian Premier League (9.44×), Trade Republic (7.9×), Forex Online Trading (15.86×), and Forex signals (15.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for General insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.