Rascasse Audience Intelligence

Traffic code Audience in Germany

A data profile of the people who buy, follow and care about Traffic code in Germany — modelled from more than twelve digital signal sources. Traffic code has an estimated audience of 374,410 people in Germany.

#5479among Topic in Germany#669in Cars & Mobility

The average Traffic code fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Liability insurance, Vehicle insurance, Commuting, with strongest over-indexing on Liability insurance (48.44× the country average).

Demographically, the Traffic code audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Traffic code fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Liability insurance.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traffic code profile in Germany.

Audience size
374K
in Germany
Gender
33.4%♀
66.6% male
Age
41.1
average years
Country rank
#14791
Topic in Germany
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traffic code fans

33.4% are female, 66.6% are male, average age 41.1.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Traffic code audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age41.1
Estimated audience size374,410
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Traffic code audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Traffic code audience comes from Germany.

Worldwide audience distribution share by country for Traffic code
CountryShare
France16.9%
United States12.3%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traffic code audience in Germany is strongest.

Fig. 05

Top regions by affinity

Traffic code fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.05×
02Sachsen-Anhalt~10K1.04×
03Berlin~20K1.03×
04Schleswig-Holstein~10K1.01×
05Mecklenburg-Vorpommern~7K1.01×
06Thüringen~10K1.00×
07Niedersachsen~40K0.99×
08Hessen~30K0.99×
09Rheinland-Pfalz~20K0.99×
10Brandenburg~10K0.99×
11Hamburg~8K0.99×
12Sachsen~20K0.98×
13Baden-Württemberg~50K0.96×
14Bayern~60K0.95×
15Nordrhein-Westfalen~80K0.94×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Traffic code, Germany
0.94×1.00×1.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traffic code audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traffic code audience
#·InterestCategoryAffinity×
01Liability insuranceBusiness & Career48.44×
02Defensive drivingCars & Mobility28.19×
03Driving testCars & Mobility26.03×
04CommutingCars & Mobility24.69×
05ATP World Tour Masters 1000Sports20.00×
06ChandelierHome & Garden17.61×
07Vehicle insuranceCars & Mobility14.84×
08Driver's educationCars & Mobility13.59×
09Vincent CasselMovies & TV11.82×
10US Open (tennis)Sports11.37×
11Chat roomInternet & Social Media11.10×
12Rail transportTravel & Leisure8.63×
13EasyJetTravel & Leisure8.13×
14Public transportCars & Mobility6.11×
15Business schoolBusiness & Career5.16×
16RyanairTravel & Leisure3.24×
17FlixBusCars & Mobility2.73×
18Netto Marken-DiscountShopping1.69×
19FamilyKids & Family1.61×
20TagesschauMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traffic code audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traffic code audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Early Adopter MentalityPOWER1.57×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traffic code audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
DIY MentalityTHRILL0.68×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Traffic code have in Germany?

Traffic code has an estimated audience of 374,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Traffic code fans?

33.4% of Traffic code fans are female, 66.6% are male, with an average age of 41.1 years.

03

Which brands do Traffic code fans like most?

Traffic code fans show strongest brand affinity for Liability insurance (48.44×), Vehicle insurance (14.84×), and Commuting (24.69×) over the country average.

04

Where do Traffic code fans live in Germany?

Traffic code fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Traffic code fans also like?

Beyond Traffic code itself, the audience over-indexes on Vehicle insurance (14.84×), Commuting (24.69×), Driving test (26.03×), and Rail transport (8.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Traffic code audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Traffic code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →