Traffic code Audience in Germany
Traffic code has an estimated audience of 374,410 people in Germany. 33.4% are female, 66.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Koç Holding, Circular economy, Hauschka, Combat sport, Stradivarius.
The average Traffic code fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Koç Holding, Circular economy, Hauschka, with strongest over-indexing on Koç Holding (27.16× the country average). Demographically, the Traffic code audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Traffic code fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 41.1 |
| Estimated audience size | 374,410 |
Audience persona
The typical Traffic code fan in Germany is more male, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Koç Holding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 37,169 | 0.45× |
| Bayern | 35,269 | 0.59× |
| Niedersachsen | 33,241 | 0.91× |
| Baden-Württemberg | 30,381 | 0.59× |
| Hessen | 24,916 | 0.87× |
| Berlin | 22,241 | 1.33× |
| Sachsen-Anhalt | 17,237 | 1.78× |
| Schleswig-Holstein | 16,949 | 1.26× |
| Rheinland-Pfalz | 16,491 | 0.88× |
| Thüringen | 10,649 | 1.12× |
| Brandenburg | 9,586 | 0.83× |
| Mecklenburg-Vorpommern | 9,096 | 1.27× |
| Bremen | 8,874 | 2.77× |
| Sachsen | 8,610 | 0.47× |
| Hamburg | 7,435 | 0.88× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Koç Holding | 27.16× | Business & Career |
| Circular economy | 13.43× | Business & Career |
| Hauschka | 13.19× | Beauty & Wellness |
| Combat sport | 1.7× | Sports |
| Stradivarius | 1.97× | Shopping |
| Urban Outfitters | 1.99× | Shopping |
| Progressive rock | 1.72× | Music & Radio |
| Natural rubber | 2.3× | Cars & Mobility |
| Birthday Gifts | 1.5× | Kids & Family |
| Home Delivery | 2.36× | Food & Beverages |
| Icon (magazine) | 2.05× | Arts & Culture |
| Huizen | 4.57× | Travel & Leisure |
| Fairy godmother | 14.99× | Literature |
| Eindhoven | 1.53× | Travel & Leisure |
| Pleural effusion | 2.43× | Health |
| Preacher (comics) | 4.53× | Literature |
| Molly Hatchet | 8.48× | Music & Radio |
| Golem | 1.81× | Technology & Electronics |
| Business English | 1.54× | Business & Career |
| Jaguar F-Pace | 3.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.33 |
| Early Adopter Mentality | POWER | 1.79 |
| Sustainability | BALANCE | 1.62 |
| Sports Activity | POWER | 1.4 |
| Need for Security | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 16.9% |
| United States | 12.3% |
| United Kingdom | 8.6% |
See Traffic code audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Traffic code have in Germany?
Traffic code has an estimated audience of 374,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Traffic code fans?
33.4% of Traffic code fans are female, 66.6% are male, with an average age of 41.1 years.
Which brands do Traffic code fans like most?
Traffic code fans show strongest brand affinity for Koç Holding (27.16×), Circular economy (13.43×), and Hauschka (13.19×) over the country average.
Where do Traffic code fans live in Germany?
Traffic code fans in Germany are most concentrated in Nordrhein-Westfalen (reach 37,169), Bayern (reach 35,269), and Niedersachsen (reach 33,241). These three regions account for the largest share of the active audience.
What other brands do Traffic code fans also like?
Beyond Traffic code itself, the audience over-indexes on Circular economy (13.43×), Hauschka (13.19×), Combat sport (1.7×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Traffic code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.