Driver's education Audience in Germany
Driver's education has an estimated audience of 1,312,395 people in Germany. 38.7% are female, 61.3% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Traffic, Driving test, Driver's license, Traffic code.
The average Driver's education fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Traffic, Driving test, with strongest over-indexing on AutoScout24 (5.69× the country average). Demographically, the Driver's education audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Touchpoint
Demographics of Driver's education fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 37.1 |
| Estimated audience size | 1,312,395 |
Audience persona
The typical Driver's education fan in Germany is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,166 | 0.94× |
| Bayern | 214,697 | 1.02× |
| Baden-Württemberg | 180,218 | 1.01× |
| Niedersachsen | 115,911 | 0.91× |
| Sachsen | 98,072 | 1.52× |
| Hessen | 94,073 | 0.94× |
| Berlin | 72,025 | 1.23× |
| Rheinland-Pfalz | 55,318 | 0.84× |
| Schleswig-Holstein | 44,170 | 0.94× |
| Brandenburg | 41,453 | 1.02× |
| Hamburg | 39,952 | 1.35× |
| Sachsen-Anhalt | 30,393 | 0.89× |
| Thüringen | 26,190 | 0.78× |
| Mecklenburg-Vorpommern | 21,112 | 0.84× |
| Bremen | 12,934 | 1.15× |
| Saarland | 10,086 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 5.69× | Cars & Mobility |
| Traffic | 8.9× | Cars & Mobility |
| Driving test | 14.09× | Cars & Mobility |
| Driver's license | 5.53× | Cars & Mobility |
| Traffic code | 13.59× | Cars & Mobility |
| Vattenfall | 4.5× | Home & Garden |
| ADAC | 2.64× | Cars & Mobility |
| Antique car | 3× | Cars & Mobility |
| Driving | 2.22× | Cars & Mobility |
| Vintage car | 3.36× | Cars & Mobility |
| Škoda Auto | 1.73× | Cars & Mobility |
| Galatasaray S.K. | 1.51× | Sports |
| Milan | 2.5× | Travel & Leisure |
| ImmobilienScout24 | 1.78× | Home & Garden |
| OUTDOOR ADVENTURE | 2.85× | Games |
| Engine | 1.67× | Cars & Mobility |
| Mini | 4.13× | Shopping |
| Petrol engine | 1.68× | Cars & Mobility |
| Muscle car | 2.51× | Cars & Mobility |
| Motorcycles | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.22 |
| Price Sensitivity | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.13 |
| Family Orientation | CONSERVATISM | 1.1 |
| Patriotism | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| United Kingdom | 10.3% |
| Brazil | 8.7% |
See Driver's education audiences in other countries
More Cars & Mobility audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Driver's education have in Germany?
Driver's education has an estimated audience of 1,312,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Driver's education fans?
38.7% of Driver's education fans are female, 61.3% are male, with an average age of 37.1 years.
Which brands do Driver's education fans like most?
Driver's education fans show strongest brand affinity for AutoScout24 (5.69×), Traffic (8.9×), and Driving test (14.09×) over the country average.
Where do Driver's education fans live in Germany?
Driver's education fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,166), Bayern (reach 214,697), and Baden-Württemberg (reach 180,218). These three regions account for the largest share of the active audience.
What other brands do Driver's education fans also like?
Beyond Driver's education itself, the audience over-indexes on Traffic (8.9×), Driving test (14.09×), Driver's license (5.53×), and Traffic code (13.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Driver's education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.