Rascasse Audience Intelligence

Driver's education Audience in Germany

A data profile of the people who buy, follow and care about Driver's education in Germany — modelled from more than twelve digital signal sources. Driver's education has an estimated audience of 1,312,395 people in Germany.

#122among Touchpoint in Germany#249in Cars & Mobility

The average Driver's education fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Traffic, Driving test, with strongest over-indexing on AutoScout24 (5.69× the country average).

Demographically, the Driver's education audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Driver's education fan in Germany is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Driver's education profile in Germany.

Audience size
1.3M
in Germany
Gender
38.7%♀
61.3% male
Age
37.1
average years
Country rank
#5059
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Driver's education fans

38.7% are female, 61.3% are male, average age 37.1.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Driver's education audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age37.1
Estimated audience size1,312,395
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Driver's education audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Driver's education audience comes from Germany.

Worldwide audience distribution share by country for Driver's education
CountryShare
United States12.1%
United Kingdom10.3%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Driver's education audience in Germany is strongest.

Fig. 05

Top regions by affinity

Driver's education fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.52×
02Hamburg~40K1.29×
03Berlin~70K1.17×
04Bremen~10K1.17×
05Brandenburg~40K1.05×
06Sachsen-Anhalt~30K0.99×
07Bayern~200K0.98×
08Baden-Württemberg~200K0.98×
09Schleswig-Holstein~40K0.95×
10Hessen~90K0.93×
11Nordrhein-Westfalen~300K0.90×
12Niedersachsen~100K0.90×
13Mecklenburg-Vorpommern~20K0.87×
14Rheinland-Pfalz~60K0.84×
15Thüringen~30K0.82×
16Saarland~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Driver's education, Germany
0.67×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Driver's education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Driver's education audience
#·InterestCategoryAffinity×
01Driving testCars & Mobility14.09×
02Traffic codeCars & Mobility13.59×
03TrafficCars & Mobility8.90×
04AutoScout24Cars & Mobility5.69×
05Driver's licenseCars & Mobility5.53×
06VattenfallHome & Garden4.50×
07MiniShopping4.13×
08Vintage carCars & Mobility3.36×
09Antique carCars & Mobility3.00×
10OUTDOOR ADVENTUREGames2.85×
11ADACCars & Mobility2.64×
12Muscle carCars & Mobility2.51×
13MilanTravel & Leisure2.50×
14DrivingCars & Mobility2.22×
15ImmobilienScout24Home & Garden1.78×
16Škoda AutoCars & Mobility1.73×
17Petrol engineCars & Mobility1.68×
18EngineCars & Mobility1.67×
19Galatasaray S.K.Sports1.51×
20MotorcyclesCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Driver's education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Driver's education audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.18×
Family OrientationCONSERVATISM1.10×
Urban LifestyleOPEN1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Driver's education audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Design AffinityPREMIUM0.84×
Community OrientationOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Driver's education have in Germany?

Driver's education has an estimated audience of 1,312,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Driver's education fans?

38.7% of Driver's education fans are female, 61.3% are male, with an average age of 37.1 years.

03

Which brands do Driver's education fans like most?

Driver's education fans show strongest brand affinity for AutoScout24 (5.69×), Traffic (8.9×), and Driving test (14.09×) over the country average.

04

Where do Driver's education fans live in Germany?

Driver's education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Driver's education fans also like?

Beyond Driver's education itself, the audience over-indexes on Traffic (8.9×), Driving test (14.09×), Driver's license (5.53×), and Traffic code (13.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Driver's education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Driver's education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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