Driver's education Audience in United States
Driver's education has an estimated audience of 2,432,565 people in United States. 41.6% are female, 58.4% are male, average age 34.9. Top regions: California, Texas, Indiana.
The average Driver's education fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Indiana. Demographically, the Driver's education audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Category: Cars & Mobility · Type: Touchpoint
Demographics of Driver's education fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 34.9 |
| Estimated audience size | 2,432,565 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 637,366 | 2.38× |
| Texas | 340,259 | 1.63× |
| Indiana | 148,525 | 3.34× |
| North Carolina | 147,673 | 2.02× |
| Ohio | 133,816 | 1.79× |
| Florida | 131,558 | 0.8× |
| Wisconsin | 112,812 | 3.08× |
| New York | 86,775 | 0.64× |
| Washington | 68,699 | 1.41× |
| Georgia | 67,048 | 0.89× |
| Illinois | 58,104 | 0.72× |
| Louisiana | 56,061 | 1.79× |
| Minnesota | 52,229 | 1.5× |
| Massachusetts | 51,693 | 1.08× |
| Maryland | 50,169 | 1.2× |
| Colorado | 45,907 | 1.2× |
| Michigan | 43,304 | 0.68× |
| Nevada | 40,675 | 1.73× |
| Iowa | 32,863 | 1.64× |
| Virginia | 27,534 | 0.46× |
| Oklahoma | 26,090 | 0.97× |
| South Carolina | 24,587 | 0.67× |
| Oregon | 23,749 | 0.85× |
| Pennsylvania | 22,734 | 0.28× |
| Idaho | 19,808 | 1.62× |
| Utah | 18,532 | 0.85× |
| Kansas | 17,107 | 0.89× |
| Tennessee | 16,857 | 0.35× |
| Hawaii | 16,381 | 1.57× |
| Connecticut | 14,609 | 0.6× |
| Missouri | 14,362 | 0.37× |
| New Jersey | 14,096 | 0.23× |
| Arizona | 13,452 | 0.27× |
| New Hampshire | 13,106 | 1.37× |
| New Mexico | 12,417 | 1.02× |
| Alabama | 11,602 | 0.34× |
| Nebraska | 11,271 | 0.92× |
| Maine | 11,069 | 1.27× |
| Rhode Island | 10,999 | 1.42× |
| Kentucky | 9,077 | 0.3× |
| Mississippi | 8,182 | 0.41× |
| Arkansas | 7,112 | 0.35× |
| Montana | 3,623 | 0.54× |
| South Dakota | 3,430 | 0.61× |
| West Virginia | 3,365 | 0.3× |
| Washington, District of Columbia | 3,301 | 0.45× |
| Alaska | 2,996 | 0.58× |
| North Dakota | 2,571 | 0.51× |
| Vermont | 2,122 | 0.5× |
| Delaware | 2,122 | 0.32× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.48 |
| Career Orientation | POWER | 1.39 |
| Need for Security | CONSERVATISM | 1.36 |
| Urban Lifestyle | OPEN | 1.33 |
| Family Orientation | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| United Kingdom | 10.3% |
| Brazil | 8.7% |
See Driver's education audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Driver's education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.