Petrol engine Audience in Germany
Petrol engine has an estimated audience of 6,875,146 people in Germany. 56.0% are female, 44.0% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Bonprix, Tchibo, Ernsting's family, Rossmann.
The average Petrol engine fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Bonprix, Tchibo, with strongest over-indexing on Deichmann (2.8× the country average). Demographically, the Petrol engine audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Petrol engine fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.4 |
| Estimated audience size | 6,875,146 |
Audience persona
The typical Petrol engine fan in Germany is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,321,699 | 0.88× |
| Bayern | 1,274,640 | 1.15× |
| Baden-Württemberg | 1,250,583 | 1.33× |
| Niedersachsen | 757,708 | 1.13× |
| Sachsen | 466,438 | 1.38× |
| Hessen | 445,842 | 0.85× |
| Rheinland-Pfalz | 379,814 | 1.1× |
| Thüringen | 226,128 | 1.29× |
| Brandenburg | 216,596 | 1.02× |
| Sachsen-Anhalt | 191,459 | 1.07× |
| Berlin | 178,348 | 0.58× |
| Schleswig-Holstein | 177,644 | 0.72× |
| Mecklenburg-Vorpommern | 138,674 | 1.06× |
| Hamburg | 98,679 | 0.64× |
| Saarland | 71,389 | 0.85× |
| Bremen | 55,563 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 2.8× | Shopping |
| Bonprix | 3.16× | Shopping |
| Tchibo | 2.79× | Shopping |
| Ernsting's family | 2.82× | Shopping |
| Rossmann | 1.85× | Shopping |
| Gala | 1.73× | News |
| TK Maxx | 1.81× | Shopping |
| Primark | 2.01× | Shopping |
| About You | 2.53× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.15× | Movies & TV |
| ImmoScout24 | 1.52× | Home & Garden |
| C&A | 1.84× | Shopping |
| QVC | 2.03× | Movies & TV |
| Let's Dance (German TV series) | 1.86× | Movies & TV |
| Conflagration | 2.8× | Politics & Society |
| BAUR | 2.44× | Shopping |
| Street One | 2.27× | Fashion & Accessoires |
| Blouse | 2.08× | Fashion & Accessoires |
| PromiFlash | 2.12× | Internet & Social Media |
| Trend analysis | 1.81× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.02 |
| Indulgence | JOY | 1 |
| Family Orientation | CONSERVATISM | 0.99 |
| Need for Security | CONSERVATISM | 0.98 |
| Sports Activity | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.4% |
| United Kingdom | 4.2% |
| Thailand | 3.1% |
See Petrol engine audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Petrol engine have in Germany?
Petrol engine has an estimated audience of 6,875,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Petrol engine fans?
56.0% of Petrol engine fans are female, 44.0% are male, with an average age of 41.4 years.
Which brands do Petrol engine fans like most?
Petrol engine fans show strongest brand affinity for Deichmann (2.8×), Bonprix (3.16×), and Tchibo (2.79×) over the country average.
Where do Petrol engine fans live in Germany?
Petrol engine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,321,699), Bayern (reach 1,274,640), and Baden-Württemberg (reach 1,250,583). These three regions account for the largest share of the active audience.
What other brands do Petrol engine fans also like?
Beyond Petrol engine itself, the audience over-indexes on Bonprix (3.16×), Tchibo (2.79×), Ernsting's family (2.82×), and Rossmann (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Petrol engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.